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Chapter 599 Personal Brand FENG

March ended like this, and when Arsenal's training restarted, it was already April.

The Gunners did not lose even a single game in the vigorous March.

In addition, after two team doctors 2 gave targeted physical therapy to the team's players, no one of the Arsenal's injuries came.

With such a situation and such morale, all aspects of the Gunner are in their best condition.

After April, some of Liu Feng's endorsement contracts were also updated. In addition to training, he continued to appear in major companies to carry out new cooperation matters.

While Liu Feng continues to perform outstandingly in the Champions League, his popularity has surpassed Ronaldo and Messi in the past two years.

Now the star with the highest commercial value, Liu Feng has entered the forefront.

After Joao flew to London again, Liu Feng signed several contracts during this period, and his annual income successfully doubled.

In his ordinary training life, the Armani London Gala officially started.

Compared to the way she looked like a minion three years ago, when Liu Feng walked into the venue with Yuan Xiao's hand in hand, the flash lights in the audience lit up near the red carpet.

As the most important guest of this evening, Liu Feng continued to accept greetings from other guests after entering the venue.

However, the most important reason why he came to this party was not these greetings, but the initiative of Mr. Armani.

In the email, the old man expressed his blessing for Liu Feng's current achievements, and then expressed his strong desire to meet him.

The old man's illness had completely recovered before, and Liu Feng also had the idea of ​​visiting Mr. Armani, so after entering the venue, he began to wait for Armani's entry.

"maple!"

Finally, the old man and the assistants around him appeared in sight, and Liu Feng and Yuan Xiao quickly met.

"gentlemen!"

Smiling and shook hands with the enthusiastic Armani, Liu Feng expressed his feelings.

"Long time no see La Feng, you are really amazing now."

Now Armani has completely become a hardcore fan of Liu Feng. He held Liu Feng's hand intimately, and the old man seemed quite excited.

The greetings and chats between the two lasted for quite a long time, and Armani did not explain his final purpose until the end.

"Feng, this time I'm looking for you mainly to communicate with you something."

The topic was on track, and Armani officially expressed his idea.

He first explained to Liu Feng the value and influence of Ronaldo's personal brand, and then led the topic to Liu Feng.

"Feng, I think it's time for you to set up a personal brand, I mean, Armani is willing to be involved as a partner."

With an extremely sincere tone and serious expression, the old man obviously made the decision extremely seriously.

"It is true that if you start doing it yourself, you can control all the company's shares, but promotion and publicity will take a lot of effort. I think the Armani company's publicity chain will definitely save you a lot of things."

In fact, Liu Feng has heard Ruo Ao and Li Peng mention developing their own brand more than once.

As a top player, it is definitely a disadvantage to not be able to use his business value. Like Ronaldo and Beckham, they have developed their business value to a very high level.

This will greatly increase players' income and will also change directions to increase their influence.

Now, facing the sincere invitation from Mr. Armani, Liu Feng realized that this matter really needs to be settled.

So, that night, at the banquet, the scene of Liu Feng and Armani's long-term communication became the main theme.

After a simple appearance, Liu Feng and Yuan Xiao went directly to the VIP private room at this venue to discuss further details with the assistant brought by the old man.

Preliminarily reach a limit that both parties agree with each other.

The Feng brand company that Liu Feng will establish, and Armani will hold 30% stake. They will not compete for control of the company, and will invest a lot of money and publicity resources to build momentum for "Feng" from the beginning.

The corresponding investment naturally means that as the company develops more and more in the future, the greater the right to distribute dividends and participate in the development of the "FENG" series.

After returning home, Liu Feng and Yuan Xiao quickly informed Joao and Li Peng of the preliminary agreement reached through video conference.

After learning the news, the two most trusted partners of Liu Feng rushed to work and formulated corresponding strategies and contracts. Whether in foreign markets or domestic markets, Liu Feng woke up the next day and had a detailed development market.

As Armani said, Liu Feng's influence has reached a certain level now. No matter abroad, just through Li Peng's estimates, once the "FENG" brand appears in China, the profits obtained may be out of the company's registered capital.

After owning the promotional chain of big brands like Armani, they only need to ensure that the relevant products are of good quality and can count money directly.

Therefore, this contract with Armani Company became a foregone conclusion.

Both Joao and Li Peng arrived in London by plane the next day. They held a deeper negotiation and finally reached an agreement on behalf of Liu Feng and the person in charge of Armani who was in charge of the cooperation.

In the established "FENG" brand, Armani will eventually hold 25% of the shares, while Liu Feng personally holds 70%. The remaining 5% will be selected by Joao and Li Peng to find some partners who are helpful to brand promotion and development.

In fact, this part is more of a part of it for Li Peng to run. Liu Feng will naturally register a company in China. Brand promotion with his influence is not a problem. However, the company's development is not enough to rely solely on things on the surface.

After Li Peng and Liu Feng had detailed discussions, they concluded that the company would become a shareholding in some states.

This decision is not difficult to make, but Li Peng needs to run away in terms of relationships.

Therefore, in the following week, Li Peng began to be active among major well-known state-owned enterprises and government investment parts in China.

When Li Peng returned to London City with good news, all three parties involved in this establishment gathered together.

With Liu Feng, the head of Armani signed with the investment director of a government-backed country, Liu Feng's personal brand "FENG" was officially established.

Liu Feng spent nearly a week dealing with this matter. When the contract was signed and the rest of the matter was handed over to the major leaders to handle it, his attention returned to the court.

At this moment, the 32nd round of the league is already close to us.
Chapter completed!
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