Chapter 210 The last round of publicity
All three movies are sentimental. Chinese people are tired of campus romance movies, but that doesn’t mean they’re tired of love songs, and it doesn’t mean they’re tired of love.
There was a movie a long time ago that was called a bad movie at the time, but more than ten years later when everyone looked back at the movie and heard the soundtrack, they couldn't help but shed tears.
It's not impossible that a song can save a movie. Pairing a cheesy plot with a good song doesn't necessarily mean it won't be successful.
The most vulgar thing throughout the ages is people's emotions. After thousands of years of talking about love, no one can guarantee that there will be no such emotion as love in a few thousand years.
Zhang Yuan released the promotional video for the third part by himself, without telling anyone, he just released it directly.
At midnight, when most people in China were awake, Zhang Yuan played this song.
He couldn't believe that those born in the 70s, 80s and 90s didn't feel anything at all after listening to it, and they didn't have the slightest urge to go into the cinema.
This song was sung by Zhang Yuan and He Leer. The song is sweet and moving.
Sun Lihua and Zhang Li didn't even sleep because their son and the others had downloaded apps like Weibo and Douyin, and they had also set Zhang Yuan to pay special attention to him.
As soon as Zhang Yuangang posted on Weibo, Sun Lihua, who was still reading an e-book in bed, received the notification message.
"Zhang Li, your son sent another video, and the woman in it is still his current girlfriend."
Sun Lihua's first concern was Meng Junjun. After this video was released, Meng Junjun's parents would definitely have some opinions about Zhang Yuan.
“Oh, this isn’t always the case for young people making videos and movies.
But this song is still really nice, better than some of the songs this guy has written before."
It’s not that Zhang Li thought the song was so beautiful, it was just that one line of lyrics tugged at the middle-aged man’s heartstrings.
'Give you a CD from the past
Listen to our love at that time
Sometimes I suddenly forget that I still love you’
How many middle-aged people have only family affection left in their final marriages, and their first love is buried deep in their hearts.
But this song made Zhang Li feel that he just forgot that it was not love and it was gone.
"Well, it sounds pretty good."
Sun Lihua responded simply. After watching the video, she felt that her son was becoming more and more unworthy of He Leer. But if she felt that she was not worthy of He Leer, Zhang Yuan's genes were given to her by Zhang Li. Wouldn't that mean she disliked herself?
Sun Lihua then thought about it, it must be Zhang Li's fault and it couldn't be her fault, and she felt a little better.
The middle-aged man thinks about love, while the middle-aged woman only thinks about the son she picked up from the trash can.
The two songs "To Youth" and "The Year in a Hurry" are paired with the movie to sell feelings, reminding people of their first love and making them nostalgic for their youthful days on campus.
But "Because of Love" makes people always have expectations for love and outlines love in its most beautiful form, whether it is for the first love or the people around you now.
In the middle of the night, it may be that the publicity staff of "King of Zhou Cheng" have gone off work, or the people who work overtime in the company have fallen asleep. There is only one hot search on Weibo about "King of Zhou Cheng", and it is 'Zhang Zhang'
A far-reaching analysis of the ten deadly sins of "King Cheng of Zhou".
When the hot search for 'because of love' also reached the top ten, Zhang Yuan called Song Yi again. It was impossible for Song Yi to sleep at this time.
The last critical link in the love trilogy's publicity plan must be for people to go back to the cinema to buy a movie ticket for "To Our Dying Youth".
"Mr. Song, you can send the event out.
The rewards will be more. The special prize will be a two-million-dollar sports car. The first prize will be ten copies of the five hundred thousand love fund. The second prize will be fifty copies of a ten-day island tour for couples. The third prize will be a hundred copies of a brand-name couple watch.
Yes, the fourth prize will be 3,000 yuan for a thousand mobile phones, the fifth prize will be 3,000 pairs of bracelets for 1,000 yuan, and the lucky prize will be reimbursement of 100,000 movie tickets in China."
"Mr. Zhang, have you calculated how much this will cost?"
"I haven't calculated it, but I don't have to take the money from the company. I'll make a bet with Mr. Song. If the box office reaches more than 300 million, the money will be borne by the company. If it's less than 300 million, I will bear it personally. Mr. Song won't have any objections, right?"
"No more."
Zhang Yuan said so, but Song Yi still had an objection.
If it really has a box office of 300 million, the company will definitely get more than 100 million in rebates. Excluding the money spent on these event rewards, it is still a profit.
No one expected that Zhang Yuan would be so willing in the end. Instead, other film and television companies would directly use the tens of millions to buy box office.
If you spend 50 million to buy a box office support on the first day of release, you will definitely be able to hit a box office of hundreds of millions or close to 200 million. As long as this box office figure scares most people, the audience will go to the cinema to watch this movie in the next few days.
Isn't it really good-looking? It only takes a day or two to earn back the 50 million.
It is very likely that Zhang Yuan will not be able to make back the tens of millions he spent, so he can only maintain his business without losing money.
But now, after the impact of the Love Trilogy, if we launch another event to completely ignite the love of Chinese old couples on Valentine's Day, the possibility of making money is very high.
That was a major film and television company that immediately launched an event on Weibo.
'Because of love, will you accompany me to a movie on Valentine's Day?'
The theme of the event did not mention the name "To Our Dying Youth", but the content of the event below did.
‘There are seven days from the third day of the first lunar month to the tenth day of the first lunar month.
With movie tickets for "To Our Dying Youth", you can draw a lottery on Douyin Weibo.
The event reward is... "To Our Perishable Youth" helps the love of all lovers in China!
I wish all lovers in the world will eventually get married and carry their love to the end!’
As soon as this big deal came out, the popularity of "To Our Dying Youth" was completely boosted, and all those New Year movies were squeezed into the corner.
There are very few negative reviews of these movies online, because everyone is concerned about whether they should immediately find a girlfriend or boyfriend to go see a movie on Valentine's Day.
"To Our Mortal Youth" has long been open for online pre-sale, and now as soon as this event is announced, the movie tickets are sold out in seconds.
Of course, this is because there are too few films scheduled. At this time, some theaters began to gradually open up some shows and began to increase the schedule of "To Our Fading Youth".
Basically, if you open a movie ticket, it will be sold out in seconds. Who doesn't do anything to make money? Wanda Cinema did not add more shows, but it did not reduce the number. The previous threat has now become a joke.
Chapter completed!