Chapter 480
On the first working day of the holiday, the front-page article of China Youth Daily, one of the top ten newspapers in China, attracted the attention of many readers.
——"Starting from the Ye Zhiqiu phenomenon, we explore the soil of cultural creation and whether society should allow creation to return to the pure work itself."
China Youth Daily is a national comprehensive daily, and at the same time, it is also a central media.
Many large enterprises and institutions will subscribe to this newspaper on a regular basis. At the same time, the number of fans following China Youth Daily's Weibo account is more than 10 million, and the audience for the information is extremely wide.
It can be said that in a sense, China Youth Daily is a channel for the official voice and represents the official point of view.
Therefore, many people were surprised when they saw the title of the article.
Has the official expressed its stance on Ye Zhiqiu’s connection with online games, novels and other events? Readers who are aware of this quickly read on.
First of all, the article briefly and impartially recounts the phenomenon of "boycotting Ye Zhiqiu" on the Internet.
Then it extends from this to talk about the impact of online public opinion on creators, as well as the various phenomena that have emerged as a result of the rapid development of the Internet information age and the expansion of the influence of works.
Finally, a summary is made from the two aspects of "law" and "reason".
"Law" is law. The creation of works follows national laws and does not violate public order and good customs. This is the basis. Taking the Ye Zhiqiu incident as an example, the novel "Zhu Xian" and the derived online games undoubtedly fully meet the requirements in these two aspects.
In fact, everyone knows this. A big tree attracts wind. With Ye Zhiqiu's popularity and the size of Penguin Games, if there is even a little bit of this problem, it has long been used as a weapon by competitors.
Next, and most importantly, the article explains from the "principle" aspect:
“Society should build a good creative environment, encourage and support creators to consciously promote their artistic style, continuously improve their ideological and moral cultivation, professional ethics and humanistic and artistic cultivation, establish a good social image, and become literary and artistic workers with both virtue and art.”
"But at the same time, the general public should be informed that the Internet is not a place outside the law. One's online statements cannot be regarded as official attitudes, and one cannot conduct 'online characterization and trial' privately. This kind of behavior is tantamount to cyber violence and is suspected of harming the reputation of others. Likewise,
You need to bear corresponding legal responsibilities..."
The underlying meaning of the entire article is that Ye Zhiqiu is not only fine, but also an excellent creator. What happened online is cyber violence, and Internet mobs need to be held legally responsible.
The last paragraph of the whole article is the most exciting, which is tantamount to defining the previous "Ye Zhiqiu incident" on the Internet!
After seeing this article, many people and people in the industry were shocked.
You must know that China Youth Daily is different from newspapers and media that are completely commercialized. The articles published are serious and have been strictly researched and reviewed. They rarely "end up" speaking for a specific person.
But this time, Ye Zhiqiu made a rare exception, which proved at least two points.
First, Ye Zhiqiu's background and character are absolutely fine in the eyes of the authorities.
Second, Ye Zhiqiu's talent and works have been recognized at the official level.
No one is surprised at the second point. Novels come second, but Ye Zhiqiu is definitely qualified in poetry.
As soon as this article from China Youth Daily came out, the uproarious incident some time ago was basically brought to an end, and there was no point in arguing about it anymore.
Even Ye Zhiqiu, who is officially recognized, is equivalent to being plated with a "golden body", which is the most enviable thing for people in the industry.
Awards for singing, acting, etc. may be manipulated by capital, but this kind of honor cannot be forced, no matter how hard it is.
...
Shanghai, Universal Media Office.
"Bang! Bang!"
The newspaper was thrown on the table, and the valuable tea cup was knocked over and fell to the ground, breaking into several pieces.
Yang Chuqiang's eyes were gloomy and he ignored the soaked newspaper.
Zhang Yifan and manager Yang Ke were sitting below, their expressions equally ugly.
"Is this Huahai Entertainment's counterattack?" Yang Chuqiang said coldly.
"The China Youth Daily supports them. It has great energy."
"...Probably not." Yang Ke said quickly, "It is said that people within Huahai Entertainment are also quite surprised by this article."
"No matter how close their relationship is, they should not be able to influence the central media."
"That is to say." Yang Chuqiang's face turned darker.
"The central media voluntarily supported that Ye Zhiqiu?"
"..." Yang Ke choked.
It seemed that this was really the case, but he never dared to say it.
Yang Chuqiang took a deep breath, leaned back heavily on the executive chair, and said in a deep voice: "What about the lawsuits against several media outlets?"
"Well..." Yang Ke quickly replied, "It should have something to do with Huahai Entertainment."
"Although the plaintiff is Huayu Group, Huahai Entertainment and Huayu Group have cooperated before, and they seem to be quite close."
Speaking of this, Yang Ke took a look at Yang Chuqiang's face and said cautiously: "Huayu Group seems to be a bit reckless this time, just to mess with us. It is different from their usual style of doing things. It is probably just to help Huahai Entertainment."
Yang Chuqiang tapped his index finger on the table with a gloomy expression.
Huahai Entertainment's counterattack surprised him.
In fact, he is the actual controller of several of the entertainment media outlets that were punished.
As a well-known trader in the entertainment industry, Huanyu Media's ability to continuously promote many traffic stars is inseparable from the media discourse power it holds.
The company launches artists, and the media controlled by the company brags about them, thereby stimulating public opinion.
Do you think a certain celebrity is unattractive or even ugly? But they are overwhelmingly said to be handsome and charming. You don’t believe one such message, you don’t believe hundreds of messages, and you still don’t believe thousands of messages?
After reading this kind of news a lot, do you feel that this celebrity is pretty good and that you can accept it?
This is the power of the speech field under the operation of capital.
The capital operation of traffic stars has formed a mature and complete industrial chain, in which media is an important link throughout.
However, Yang Chuqiang felt as if he had been hit seven inches directly this time, which was extremely uncomfortable.
The key is that the person who took action turned out to be the Huayu Group, which has nothing to do with the entertainment industry.
What makes Yang Chuqiang suspicious is that he is not sure what the relationship between Huahai Entertainment, Ye Zhiqiu and Huayu Group is.
Yang Chuqiang's eyes changed, but he finally said: "Stop for a moment, don't do the rest yet."
This sentence made everyone in the room stunned and stared in shock.
The situation that made Yang Chuqiang fearful seemed to be the first time they met.
Yang Chuqiang is thinking about another level. If the other party is just an ordinary partner, that would be fine. If there is a deeper relationship, that is definitely not what he wants to see.
But no matter what, Universal Media has no way to counterattack this move and can only live with it.
Yang Chuqiang made his fortune from a side job, and his suspicious and cautious character is one of the important reasons why he is where he is today.
Chapter completed!