243 Dormant

early morning.

The first ray of sunlight came in from the window frame, and the handsome guy on the bed woke up first. He gently kissed the beauty's shoulders, and then the beauty woke up.

The two looked at each other tacitly and smiled.

When they got up, the two picked up the *** from the ground and put it on, and started looking for clothes.

The beauty found her bra on the stairs, the handsome guy found her trousers on the balcony, and the beauty also found one of her socks.

The next moment, the two went out.

The sun was bright, and the two walked on the old and sparse street. At the corner, the beauty sent a handsome guy's sock on the ground. The two began to walk onto the street where the cars were coming and going. In the middle of the isolation belt, the handsome guy found his other sock, while the beauty found his little vest.

The two continued to move forward.

On the mottled walls of the old city, the handsome guy found one of his shoes.

Passing a warehouse, on the green lawn where children play football, the handsome guy found a beautiful woman's top on the ground, went down the slope, and he snatched a pair of socks from a dog's mouth.

The two continued to return to the noisy streets, shoulder to shoulder, very close.

On the post office door, the beauty found her pleated skirt.

On the crossroads, a red light was on, and the car stopped and couldn't walk. The anxious driver behind was honking his whistle irritably. Suddenly, a gust of wind blew, and a red t-bar flew down on the traffic light, and then the green light was on, and the car began to start. It turned out that it was the handsome guy's t-bar.

The two walked into the supermarket hand in hand like couples.

At the entrance, the handsome guy found his coat again.

After entering the supermarket, the beauty found her shoes on the shelves, and on one side of the two shopping carts, one of the handsome guy's shoes was alone.

The handsome guy put on his shoes, stood up, and looked at the beauty with a smile.

The beauty looks at the handsome guy with a subtle but expectant look.

At the last moment, the two looked at each other meaningfully, then pushed their shopping cart and separated, as if the passion had not happened last night.

At this time, the screen was filled with a subtitle: "Because you never know that it is time." At the last moment, Chanel perfume appeared at the end of the screen.

Then unlimited freeze.

What is advertising creativity? The above advertisement is that until the end, the audience will never know what story happened in the advertisement. Is it just two people who fell in love at first sight looking for lost clothes the next day?

Of course not. When the perfume finally appeared, the whole story suddenly became cheerful, and the beauty of the advertisement was here. At the end of the day, the audience finally understood that it was this perfume advertisement, which made the two strange men and women who were originally shopping in the supermarket collided passionately.

The sentence "Because you never know when that" is even more wonderful, and the value of Chanel perfume was infinitely enhanced at that moment.

Ji Chuan and Fang Luo stood in front of the floor-to-ceiling window in the conference room, looking at the advertisements played on the huge screen not far from the city, and couldn't help but feel excited.

"Do you know? When Ms. Grace, the creative director of advertising in China at Chanel (China) Trading Co., Ltd., saw the storyboard we made, she was so surprised that she said yes. She decided to use our storyboard to make it on the spot. She also said that this was the most surprising idea she had ever seen." Ji Chuan smiled and recalled the success he had achieved when he rushed to Shanghai in mid-June.

As an international brand, Chanel, like the mantra of its founder Coco-Chanel: "Popularity is fleeting, and the style lasts forever", Chanel perfume makes all ladies rush to the market. As a big brand, you can imagine how difficult and challenging the packaging and advertising of it are. After Ms. Grace recruited Chanel advertisements, major advertising companies across the country gathered in Shanghai to win the only place.

On June 14th, a week before Ji Chuan rushed to Shanghai, Fang Luo and all the employees of the company worked overtime to create storyboards. Fang Luo's creativity was condensed into excellent creative copywriting, picture descriptions and proposals with the efforts of excellent designers. When these things appeared in front of everyone from scratch, the results of very good results made everyone full of confidence.

The result did not disappoint everyone. The crystallization of Ji Chuan and the entire company shines brightly in Shanghai, bringing back a sky-high contract to the company.

In order to achieve the best effect of the advertising, Fang Luo specially asked the school for three days off and followed the production department to shoot the advertisement. During this period, Fang Luo checked the scripts, lighting and tone, music samples, scenery, set plans, actor auditions, actor styling, props, costumes, etc., and all the staff of the production department admired the company's young vice president, because almost everyone knew that the reason why the company could get this sky-high contract was all about the magical creativity of Vice President Fang.

After a week of shooting, all the commercial films were shot, while Ji Chuan and Fang Luo worked wholeheartedly to edit the director and editor. During this process, they didn’t know how many debates arose or how many resonances arose. When the final commercial was cut, everyone’s hearts were hanging.

The last moment came. When Ji Chuan flew to Shanghai with his copy, all the staff couldn't sleep or eat, as if Shanghai thousands of miles away was entrusting all their expectations in their lives.

"Fang Luo, we succeeded. The moment the copy was finished, there was thunderous applause in the entire conference room. We did it, this is our advertisement."

When Ji Chuan was shouting on the phone excitedly, all the people waiting for the news were boiling at the same time. From planning to production to shooting and final editing, everyone made all their efforts and contributed to success.

In July, this advertisement that many people have been waiting for for a long time appeared on major TV stations across the country. Overnight, this advertisement, known as the most creative of the year, set off a frenzy in China. Although Chanel is a luxury product, many viewers are still immersed in unexpected advertising stories with relish.

"Because you never know when that" has become the catchphrase of all young men and women.

This advertisement also made Fantasy Century Advertising Company famous. In early July, the phone number of the PR department was blown up, the company's business surged, and contracts surged like snowflakes, all of which made Ji Chuan feel like a dream.

The company accepted Fang Luo's proposal, which focused on quality and no longer quantity, was regarded as the standard by the company. Throughout July, Fantasy Century Advertising Company only accepted four contracts.

"The customer was very satisfied with the first two orders, and the remaining two orders are about to start again. Fang Luo, your hard days are coming again."

Ji Chuan took his gaze back from the screen in the distance, looked at Fang Luo leaning against the glass window, and said with a smile.

Fang Luo stood up straight, with his back facing the sun, and said to Ji Chuan: "My creativity alone cannot be endless. We have to absorb a large number of talents before the company can grow. Three cobblers can beat the other Zhuge Liang. This is a famous saying passed down by our ancestors.

"No problem, listen to you. I have arranged for the Human Resources Department to find excellent advertising planners. The crazy period of this period has made me forget that we are still just students. How about it? The next semester will be in the third year of high school. Are you under pressure?"

The summer vacation is coming, Fang Luo shook his head and smiled: "For me, the second and third year of high school are the same, and the college entrance examination and the final exam are the same."

Ji Chuan shrugged and said, "You are really the most incredible pervert I have ever seen."

...

...

In late July, the summer vacation will arrive as scheduled.

For more than a long month, everyone was planning how to spend it happily. Xie Shuinan continued the fine tradition of winter vacation and abducted Xie Jin to the Americas.

On the first day of summer vacation, Fang Luo walked alone in the alleys of Yongcheng, holding a popsicle in his hand, and walked several streets and received a call from Susan'er.

"Where are you?"

"Stroll around."

"Is that true? So, I'm at the intersection of Hsinchu Road, where are you?"

Fang Luo has always had no idea about the road. He ran for dozens of meters with the phone and finally found the road sign with it saying: Hsinchu Road.

In this way, the two of them spent the whole day wandering around. When they were tired, they found a cold drink shop to sit down and blow on the air conditioner. When they were hungry, they went to KFC to fill their stomachs.

As night fell, Susan'er held Fang Luo's hand and said with a smile: "Why do some people get particularly scared when the summer vacation comes, as if today is over and tomorrow will be the end of the world."

Fang Luo smiled, but no answer.

But he knew that parents who wanted their children to be successful signed up for many interest classes before they came during the summer vacation. When the summer vacation was approaching, they had enough time to fully develop their children. After being in a rebellious period and having a basic self-concept, most people actually didn't want to go to any cram school. Not everyone can get the ninth level of piano, and no one will attend cram school to learn painting and then become Picasso in the second year.

"Fang Luo?"

Just as Fang Luo was thinking about these questions, a familiar voice rang in his ears.

Susan'er looked at a handsome boy in front of her with a gloomy face. Beside him, a girl with a proud face was looking at the boy talking strangely.

The enemy is so narrow.

Lin Guanguan never dreamed that this city was so big, but why did he meet Fang Luo? In fact, it was nothing that he had met. The past was over, but he never dreamed that the person who was snuggling intimately beside Fang Luo was not Xie Jin at all, but a strange and beautiful girl.

Fang Luo grinned, didn't say anything, and looked at Lin Guanguan.

To be honest, Lin Guanguan, who is the same type as Tian Ye, made Fang Luo feel a little uncomfortable. They may not have done anything that is harmful to the world, but they always feel that there is something disgusting hidden in them.

"Where is Xie Jin?"

Lin Guanguan's words became even colder.

The girl next to him heard the words Xie Jin and looked up at Lin Guanguan's side face. She immediately realized that she did not really understand the boy who said she liked her very much.

"What does this have to do with you?"

When Su Shan'er heard Lin Guanguan talking about Xie Jin's name, her face changed suddenly. She knew that after today, Xie Jin should have known, what should she do?

"Why is it okay?" Lin Guanguan took a step forward. If he hadn't developed a habit of fashioning, he might have already grabbed Fang Luo's collar and questioned Fang Luo.

"I liked you at the beginning. I quit, but look at who is the person holding your arm now. Is she Xie Jin? Ha, it's ridiculous. It turns out that Fang Luo is also a person who is dissatisfied with others."

Lin Guanguan's face became distorted and exaggerated because of his rage, and both girls were startled by him.

Naturally, the two of them would not know that Lin Guanguan, who had always been confident that he could hold Xie Jin's hand because of Fang Luo's sudden appearance, realized that sadness can sometimes last for several months.

Now, the wound finally healed, and he saw Fang Luo again, but it was not Xie Jin who was by his side!

Fang Luo was too lazy to talk to him, so he pulled Susan'er and turned around and left.

Lin Guanguan cursed behind him, and even if he walked a long way, he could hear it. He wanted to rush up and punch a few times, but he didn't.

"Fang Luo, what should I do? Xie Jin will know."

After tonight, according to Lin Guanguan's personality, he would definitely call to ask. If unexpectedly, Xie Shuinan should know that he not only likes Xie Jin, but also other girls. What kind of vision will she, a strong woman in the workplace who has experienced countless storms and waves, look at herself with, then waves her hand and make what decisions?

Fang Luo's heart was very calm. When he was reborn, he was always very quiet except for a few moments, because he always felt that he sometimes overrides this social system and is just a special existence.

"She actually got it."

"Ah?" Susan'er opened her mouth.

Fang Luo turned around, looked at her, and said gently: "Shan'er, Xie Jin actually knew it during the school sports meeting."

"Ah?" Susan'er was surprised again, "Then why don't you tell me if I ruined your relationship? She should be so proud."

"Silly girl, let's go, don't think so much. I'm hungry. Let's go eat fruit salad. I know where the taste is the purest."

Susan'er followed Fang Luo with her head down, absent-minded.

...

...
To be continued...