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Chapter 9 Independent Musicians

After returning to the rental house from the bar, Qi Wei put down his things and threw himself directly on the bed.

The recorder on the bedside table was playing a song he had recorded. He rested his head on his hands and looked at the ceiling. Listening to his own singing, Qi Wei could not hide his excitement on his face.

"I finally took the key step to success!"

After combined with the original memory and investigation, Qi Wei found that it was not as easy as in the movie to succeed as easily as Xia Luo.

The Chinese-language record market has been booming in recent years.

Although piracy is rampant in the Mainland, the growing demand for the Mainland music market with economic development has begun to attract the attention of Hong Kong and Taiwan music capital.

It has already been deployed in the mainland.

Wanwan Rolling Stone Records established Magic Eye Records in Beijing, and Hong Kong City CP Variety also established a joint venture with the mainland to establish CP International Records in Beijing.

There are countless other similar examples.

Hong Kong and Taiwan Music Capital vigorously explored mainland underground music and directly planned the "Chinese Rock Music Power" concert held in 1994 at Hung Hom Stadium in Hong Kong City.

It was a sensation.

Of course, due to the relatively late commercialization of mainland music, the mainland music market is relatively immature and has not yet demonstrated sufficient strength.

Currently, Wanwan is still the largest market for Chinese music.

But just because the mainland music market hasn’t shown its strength doesn’t mean it’s not strong enough.

When Ren Xianqi's album "Heart Is Too Soft" released by the end of the year is introduced to the mainland and sells millions of copies in the mainland next year, people will be surprised to find that the mainland market has already surpassed the Bay Market to become the largest market for Chinese music.

It’s still the kind that’s been ahead of the curve for several blocks!

After all, the highest-selling genuine album in Wanwan is only "Kiss Goodbye" by the singer Zhang Xueyou.

How many copies were sold? Just 1.36 million copies.

This is completely incomparable with the sales of "Heart Is Too Soft" in the mainland.

But now, apparently Bay Area is still the largest market for Chinese music, which has also led to the major record companies still focusing on Hong Kong and Taiwan.

Although some record companies have already entered the mainland, they are still in the stage of staking their claim.

There is competition but not intense enough.

In other words, there are currently no industry rules for mainland music.

This also gave Qi and Wei an opportunity to take advantage of.

Entering now will definitely get you a big piece of the cake.

Currently, if he wants to become famous by being a singer and releasing records, Qi Wei has two options in front of him.

One is to sign a contract with a record company, and the other is to take the independent musician route.

Each of these two paths has its own advantages and disadvantages.

First, let’s talk about cooperating with a record company to become a signed singer.

Generally speaking, if a singer releases an album and wants to sell well, in addition to the quality of the album, publicity and promotion is more important.

In the future, if you release a song, as long as it is of good quality, fermented by the Internet, and spread layer by layer, it will not need too much publicity, and it will easily become popular.

Nowadays, promotion channels are limited, and most of them are in the hands of record companies. Promotion also requires a lot of resources, which is time-consuming, labor-intensive and expensive.

Record companies control the resources and channels, the packaging of singers, the production, distribution, promotion of records, etc., and they are almost completely dependent on the record company.

Whether a singer can be popular and whether he can remain popular for a long time depends largely on the record company.

Therefore, among most record companies and singers, record companies have absolute dominance.

Fortunately for famous singers, the proportion of publicity investment in revenue generation is small. Record companies are angry and make money, and they don't dare to exploit them too much. They will even try their best to win over their opponents to prevent them from poaching.

If you are a new singer, the record company will not be so polite.

The contract that a record company gives to a newcomer is almost the same as a contract of sale.

Older new singers are signed for no less than five years, while younger singers with some potential are often signed for more than ten years or even longer.

Signing a contract is also beneficial to the record company.

If you are worthless, they can throw you away like garbage at any time.

If you have a little value, they will try their best to squeeze out all your value. If you are a little dissatisfied, they can hide you at any time.

Do you want to leave? Then you will be severely scratched, and you may not even be able to get what you want.

Unfair? Everything is done according to the contract. Who told you to sign the contract in the first place?

Novice singers can basically only get 1%-5% of their income from recordings, and they will even deduct it through various means. It is basically impossible to get a satisfactory income from the recording sharing.

If you want to make money, you basically have to rely on various promotional activities such as commercial performances and acupoint tours. However, record companies get most of the money earned by new signed singers.

Many record companies sign contracts on the grounds of packaging training, and do not specify exactly when they will produce and release albums for singers.

More importantly, the copyright of the songs you create belongs to the company. Only after the company adopts it will a buyout fee be given, and it will be given priority to the company's famous singers.

Take Fatty Zhou for example. After he was spotted by Wu Zongxian and signed with the company, he could only write songs for Wu Zongxian.

The contracts offered by record companies are full of traps.

For example, the reason for signing a contract is to package training. The contract does not clearly state when the album will be produced and released for the singer, but it just blocks you at the critical moment of releasing the album and makes you obey.

There are also some smaller record companies. These record companies basically do not have the ability to package singers independently and cannot provide the channel resources that new singers need to become famous.

So it is basically impossible to make a singer popular.

Signing new artists is nothing more than a scratch-off lottery ticket. If the scratch-off ticket becomes famous, it will only be supplied to other big record companies.

There are also some companies that operate as studios under the banner of record labels. They don’t have any resources and basically just do one job and leave.

The purpose of tricking singers into signing contracts is just to get cheap labor and to pay off the termination fee after signing the contract.

Many newcomers are deceived by the smooth talk of people in these companies and finally give up on their dreams.

Of course, if you want to become a singer, in addition to signing a contract with a record company, there are also independent musicians who do not sign a contract.

Independent musicians are also divided into two situations.

One type of independent musicians are long-famous singers at the level of kings and queens. They are already on an independent label and have sufficient resources, but the resources provided by the record company can no longer help them. In order to avoid the record company Because of this, he set up his own company and became independent.

However, independent musicians have to work hard on everything. Record companies can provide one-stop services to solve all the worries of singers, and can also provide precious song resources to singers, so there are very few such independent musicians.

More independent musicians are actually unable to sign contracts with record companies due to various reasons. Becoming independent musicians is also a helpless move and they can only follow the path of independent musicians.

This road is extremely difficult. It requires a lot of exposure, high-intensity performances to accumulate popularity, and then also to accumulate savings and contacts. It may take several years or even longer to release an album.

For example, Wang Toutiao formed a band called "Baojia Street No. 43" when he first debuted. He hesitated for more than two years and toured everywhere. After accumulating, he was lucky enough to find a record publishing company, and then he successfully released his first album.

.

But more independent musicians are not so lucky. The albums they try their best to release often lack publicity and do not sell well and are greatly discounted.

In the end, he disappeared from everyone's sight due to serious losses.

Professionals do professional things, and record companies and singers complement each other.

At the beginning, Qi Wei planned to see if he could sign a contract with a record company.

But based on his own situation, after careful consideration and consideration, Qi Wei found that he was more suitable to take the independent musician route.

You should take the independent musician route!
Chapter completed!
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