With the arrival of the Wei New Year, pigs and sheep are slaughtered in various places. The consumption of salt rises rapidly and the price of salt rises. Qi merchants and Yue merchants began to send salt here for their own benefit. Taoyi acted as the transporter of Qi salt.

The transfer station in Daliang made a huge profit.

Sea salt contains more impurities and its taste is quite different from that of pond salt. People in Daliang still prefer to use salt solution. As a result, the price of salt solution is higher. Merchants in Daliang buy grain from farmers at high prices and go to Anyi to exchange for salt.

, and then transported it to Daliang to be sold at a high price, causing the price of grain in Daliang City to rise, almost reaching the price during the previous lean years. What is unexpected is that the Shaofu also participated in the trade of grain for salt, and exchanged his brothers and sisters.

The rice they mastered was transported to Anyi in large quantities to be exchanged for salt in order to make huge profits! The result of this was that when the annual salary was paid, it was no longer all rice. Some of it was discounted at the market price and replaced with salt. Everyone actually thought it was worth it.

!

Lord Xinling and Wei Qi were very worried about this, thinking that they might experience a huge food shortage in the coming spring. However, Xu Jia didn't seem to care, thinking that as long as the trade routes were open, food would naturally flow in. Everyone went to report to the King of Wei, who also

He did not come up with any precise ideas and just let the monarch and his ministers decide on the strategy.

After the New Year, the negative consequences of rising food prices began to show. Except for salt reselling, other industries were very depressed and prices were soaring. The ministers finally felt bad and reported to Xinling Lord, Wei Qi and other senior officials. At first, it was just a small matter.

Officials, everyone didn't think anything was wrong. But later, even the young master felt that something was wrong. The prices of goods from other places were unaffordable, while the prices of local goods were low. Lord Xinling and Wei Qi began to get nervous. By this time, spring plowing was almost over.

, it’s about to enter early summer.

Both Xinling Lord and Wei Qi knew that the key to this problem was Anyi's monopoly on salt, but they could not find a way to solve the problem, so they could only ask Dr. Xu Jia to discuss it. Dr. Xu Jia had no choice but to go again

Find Prince Qin.

The Prince of Qin received Dr. Xu Jia in the post. After sitting down, Dr. Xu Jia said: "Looking at the sun in October, I am so humble that I am not allowed to meet the prince. It will last for several months."

The Prince of Qin said: "I was invited by the doctor, and I wanted to be in front of the king's hall in Xinling. How could I have expected that the doctor, Jinbi, and even Mr. Zhang and Yue Er were there, but the doctor hadn't arrived yet!"

Dr. Xu Jia was a little embarrassed and hurriedly changed the subject: "At the meeting in Wangri, your Majesty and the Crown Prince discussed the matter of converting grain into salt, and it cannot be postponed. I hope the Crown Prince will give you your thoughts!"

The Prince of Qin casually said: "I asked my father, and the king replied that there is little food in Anyi, and the hungry people are sleeping on the road, so we have no choice! But as soon as the harvest is harvested this autumn, there is no limit."

Doctor Xu Jia said: "There may be a little hunger in Anyi, but after a few months, it may be solved. However, we must wait for the autumn harvest, and now it may be solved."

Prince Qin said: "I have been away for a long time and haven't found out the truth. What I said to the official is actually what I heard from the king. If the official invites you, you can go to Xianyang."

Doctor Xu Jia said: "I have heard for a long time that Qin valued farmers and despised merchants. Therefore, I did not dare to hear about the despicable things to the king. Unless the prince had been in Liang for a long time, I would not have dared to hear about the prince. Now I am taking advantage of it and dare to do nothing.

Of."

The prince of Qin smiled calmly and said: "I came to Liang, originally from Tao Yi. It is difficult for others to know what happened to Xianyang. Maybe I heard that many Tao Yi put salt in Liang, is this true?"

Doctor Xu Jia said: "Of course."

Prince Qin said: "The salt of Qi enters the Liang Dynasty, and the products of the Liang Dynasty must enter the pottery. Tao dominates the world, and the things of the Liang Dynasty are widely distributed. Isn't that right?"

Dr. Xu Jia said: "Of all the salts in the world, salt salt is the cheapest and most abundant, and many people are accustomed to it. Now that we have abolished salt salt and made it accessible, it is not only difficult for the people to practice it, but also for business."

Prince Qin asked with great interest: "What's wrong with merchants?"

Doctor Xu Jia said: "Businessmen must buy in land A, sell in land B, buy in land B, and sell in land A, then they will gain their profits. Now if they get goods from land A but do not sell in land B, they will lose their profits."

"If you regain land C and get goods, you can sell them to land B, and you can get the goods of land B and sell them to land A."

Prince Qin said: "I heard that goods are transported all over the world, and they must be made with gold. If you can get the gold, why worry about the goods being uneven?"

Dr. Jia made gestures with his hands and said: "There is a businessman, so he buys goods in Liang and gains goods by losing gold; he must want to sell goods in Anyi, but loses goods and gains gold; he gains salt by selling salt in Anyi.

Liang and sell it. Although we have obtained the goods of Daliang, we can't get salt in Anyi, so it is not profitable. Either we sell it to Chen, or we sell it to Tao, but we can get the money and buy grain again and bring it to Anyi.

Its methods are many, its benefits are shallow, and its price is skyrocketing!"

Prince Qin listened patiently to Dr. Xu Jia's explanation of why merchants in Daliang could not make as much profit as before, but he did not understand. He asked: "In the past, when you entered Anyi, you must have a lot of things, whether they are selling or not. It is difficult to know the benefits.

"Now there is only one piece of grain. If you exchange two grains for one, you will definitely get something. If you do it, you will definitely get something. Why is it complicated and difficult?"

Dr. Xu Jia was also a little embarrassed and said: "In the past, non-businessmen could not know what the needs of Anyi were, so they could benefit from it. Today, everyone knows the merchants of Anyi, and if they go to transport grain by themselves, the merchants will not benefit."

Prince Qin laughed when he heard this and said, "The doctor was also harmed by it!"

Doctor Xu Jia said: "I follow the king's orders and do business in the world. If there is surplus to make up for the deficiency, the profit will be great. However, the young government must also do business in Liang. Liang's goods are few and the price is high, and the king's affairs will be abolished."

The Prince of Qin said: "The young manor has a field of rice, a skilled craftsman, mountains and rivers, and heaven and earth. How can you abolish the king's affairs?"

Dr. Xu Jia shook his head and said: "The king wants to build up his arsenal, and Duan Ziqian is in charge. All the people he recruits are craftsmen who are forging and casting, and all they do is for battle formations. They will recruit many people, but there will be no benefit."

Prince Qin said: "Qin's arsenal is quite large. The fees for the craftsmen are all paid by the Shaofu..."

Dr. Xu Jia said: "In Anyi, grain is exchanged for salt, and the young government officials all take out their treasures, so salt is exchanged."

Prince Qin said: "But if you look at the advantages, the disadvantages are like this!"

Dr. Xu Jia didn't want to say much, and said: "The young man's house has little food now, so he can only buy it with gold. However, the price of food has increased, and the income is small. Therefore, the king's affairs will be abolished."

Prince Qin asked, "Why did the doctor give this order to our city now?"

Dr. Xu Jia said: "As long as the disadvantages of the salt official can be eliminated, there will be no worries."

Prince Qin said: "Salt is sold at a low price. Why is it such a disadvantage that we must abolish it?"

Dr. Xu Jia said: "Exchange salt for grain, and all the grain will return to Anyi!"

Prince Qin said: "I have never seen any disadvantages in this city."

Doctor Xu Jia said: "Qin's humble merchants buy and sell to the public, and grain is not allowed to come out of the country, so there is no harm. All the countries in the Guandong region do not abandon the trade routes. Merchants come and go, and they use what is left to make up for their shortcomings, which is their own benefit."

The world is like that. But Anyi wastes salt merchants and becomes an official, so that all the food in the world returns to Anyi, and the price of the remaining land is twice as high as before. The surplus land is squandered and profited, while the country with insufficient land will be exterminated."

Prince Qin said: "I only hope that all the people who govern the country will hear what the great officials say! In the past, Qin valued farmers but despised merchants, and the world thought it was inconvenient. Now that they hear what the great officials say, there will be more of them!"

Doctor Xu Jia said: "I once did not know the way of governing, but I only know the way of business. How can I dare to talk nonsense about governing the country?"

The Prince of Qin said: "Those who can understand business should also govern the country. Business is like the four seasons. If you follow it, you will prosper, if you go against it, you will perish. Don't you be afraid!" He asked Dr. Xu Jia again: "Mr.

How do merchants know whether goods are sufficient or not?"

Doctor Xu Jia said: "Husband Shang is like Yi Yin, Lu Shang's plan, Sun Wu's use of troops, and Shang Yang's practice of law. Therefore, his wisdom is insufficient and adaptable, his courage is not enough to make decisions, his benevolence cannot be given, and his strength cannot be

What you keep is not what you call it.”

Prince Qin said: "If you are a businessman in the world, how many can be praised?"

Dr. Xu Jia said: "If you are a businessman, your first priority is Guanzi. As a human being, if you see no benefit, don't do it; if you see no harm, don't avoid it. If you follow Guanzi, you can govern the country with benefit and harm. Who? A businessman knows Gua, twice as much."

If you travel along the road at the same time, if the night continues with the day, if you are not far away for a thousand miles, your advantage is in the front. When a fisherman enters the sea, the sea is ten thousand feet deep, and he goes against the current to take advantage of the danger for hundreds of miles. If he stays overnight and does not come out, his advantage is in the water. The advantage is in the water.

Then the people will be happy and peaceful, they will not be pushed away, not attracted to come, will not be troubled or disturbed, and the people will be prosperous. Just like a bird covering its eggs, it is invisible and silent, but you can only see the results. Secondly, you can plan it and know it through preparation.

Things. Drought provides resources for boats, and water provides resources for carts. This is the principle of things. Farmers are sick at 20 years old, and at the end of 90 years old, if the upper level does not exceed 80, and the lower level does not decrease by 30, then both farmers and farmers will benefit, and farming will be balanced.

There is no shortage of customs in the city, and the way to govern the country is also the way to govern the country. Accumulate the principles, complete the things, and have no interest coins. If you judge the surplus and deficiency, you will know the noble and the humble. If the noble is the highest, it will be low, and if the low is the lowest, it will be noble. The noble is like dung.

Take it as cheaply as pearls and jade, and money will flow like running water. This is called the seven strategies of planning. Using five of them, Yue has destroyed Wu. Tao Zhugong, boating in the rivers and lakes, using the strategies of planning, made three rich people in his family. The second is

There was Yi Dunyan, who started his family as a herder, became rich with salt, and succeeded him with pearls and jade; the Yi family where he is located is on the side of Zheng'an City. There is Bai Guiyan, who is also from Wei, and he is in the camp of Heze. He said that if people abandon me, I will take it.

People take what I have given them; they can eat sparingly, endure cravings, be modest in their clothes, share the joys and sorrows of servants, and follow the times like the hair of ferocious beasts and ferocious birds. Those of these sons are all giants in business, heroes in the world, and they are not alone in business.

Guan Zigu has nothing to do with it. If Tao Zhugong is an official, he will be a minister, and if he is rich, he will be rich. The weak will defeat the strong Wu. Bai Gui has been in charge of Wei Zheng for several years, and he has achieved great results! The rest have Duanmu

The generations of the Lu family, Lu family, and Guo family are all great businessmen in the world."

Prince Qin said with emotion: "I never thought that the heroes of the world could be like this. If the husband, the merchant, suppresses the merchant, he will lose a lot!"

Doctor Xu Jia said: "Although Qin suppressed merchants, Tao controlled the world, merchants gathered in large numbers, and now Ranghou is here, so merchants will not be abolished."

Prince Qin said: "How can we get Yi Yin and Sun Wu from Shang Dynasty?"

Doctor Xu Jia said: "The prince will definitely get you if you visit him!" The two chatted happily. However, they refused to give in to the matter of exchanging grain for salt! Doctor Xu Jia had nothing to do.

After Xu Jia left, the prince wrote down Xu Jia's idea of ​​governing the country through business on a piece of slippery slip. He also asked the scribe who was taking notes behind the screen to take out what he had written and excerpt one by one the great merchants Xu Jia mentioned and their stories.

He felt that he had new ideas about doing business. He thought quietly that once he came to power, he would carry out a major reform and put business back into an important position.

He also carefully thought about Zhang Lu's approach to guarding Hedong. In the short term, Zhang Lu undoubtedly benefited, accumulating a large amount of grain for Anyi. But if you look at the world, the grain has not increased, but from these people.
Chapter completed!