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Chapter 20 Difficult Negotiations with Netflix

When he arrived at the reception room, Chen Jingxing saw the guests who came on behalf of Netflix.

A middle-aged man wearing a crisp suit, somewhat like a high-end business person.

Both parties introduced themselves and took their seats respectively.

"At present, Netflix has covered 46 countries around the world, and the total number of users has exceeded 22 million. If we can obtain the overseas copyright of the movie "Comet", Mr. Chen, your movie will be watched by more than 22 million overseas.

Users see, please note that this number is still growing rapidly."

To be honest, Netflix came to the door somewhat beyond Chen Jingxing’s expectation. At this time, the scale of this global streaming media giant can be said to be inferior to China’s four major video websites. If this deal is completed, "Comet" will become the third one purchased by Netflix.

A Chinese film copyright.

Although the number of Netflix users does not seem to be large, the operating models of Netflix and the four major domestic platforms are different. Netflix’s current 22 million users are all paying users, and most of them are American paying users. At this time, domestic

The total number of paying users of the four major video platforms is less than a fraction of others. Of course, domestic video paying users are also growing rapidly.

Not to mention that based on a monthly membership fee of US$10, each Netflix user pays as much as US$120 per year. This amount is beyond the reach of domestic video websites.

DreamWorks is of course happy to see this deal come to fruition, and Chen Jingxing and Xu Wenshen have no objections to selling overseas broadcast rights to Netflix.

The purpose of the negotiations is actually to get as much bang for the buck as possible from the streaming media giant.

"Ellen, you know the popularity of "Comet" on the Internet. I can say that since the birth of the Internet, "Comet" can be said to be the most successful online movie in China. I want to buy it at a price of US$650,000.

Regarding the copyright of "Comet", with all due respect, your company is not talking about cooperation, but looking for leaks."

Chen Jingxing stood aside and said nothing. He already owned a company, and his boss had to do everything himself, but he couldn't afford his own salary. Capitalists must not have the consciousness of capitalists?

Although Chen Jingxing is still sitting upright, his attention has begun to wander, Ellen? It is still a bit awkward to be called Ellen in China with a Chinese face.

"Even if you are not a professional in the film industry, as a Netflix employee you should be familiar with this."

Chen Jingxing accepted all these compliments and was indifferent. After all, the nice-tongued netizens on the Internet praised the movie so much that he almost got tired of watching it. Moreover, Chen Jingxing knew that the key to what the other party said was but.



"However, the cost of this movie is indeed too low, and there is no movie quality overall. Rather than being a movie, I prefer to regard it as a mini TV series that can be split into two episodes. Netflix users are all paying users.

, and they tend to be mostly young people from middle-class backgrounds. Their movie viewing volume and overall movie-watching taste are not low. Every member

The annual fee is hundreds of dollars, and what you want is a high-quality content experience. It is doubtful whether a TV series-level work like "Comet", which is cheaply produced and has no movie quality, can satisfy the appetite of members. This is also our responsibility.

The risk, in my opinion, $650,000 is already an excess return compared to the production cost of this movie."

Ellen was speechless for a moment and directly changed the subject and asked: "So, what is the price your company wants?"

"First of all, about "Comet", I have watched it all. I admit that it is a wonderful movie. There is a big market for such science fiction and suspense movies in Europe and the United States. In my memory, there has never been such a movie in China before.

For a movie with such a style and theme, this is why we at Netflix China want to buy the overseas broadcast rights of this movie."

After coming back to their senses, Chen Jingxing and Xu Wenshen looked at each other. Although Netflix China Branch is also a sparrow company, it was just established with not many employees, and its current main business is advertising, but it came to DreamWorks to negotiate.

This Ellen doesn't look like an amateur and is not easy to fool.

Xu Wenshen smiled and did Tai Chi with the Netflix representative in front of him.

But the person in charge of Netflix China also wanted to expand more business, and "Comet" made him see an opportunity. It happened that the film was low-cost and had not been released to theaters. If he could get it at a low price, it would be successful after it was released on Netflix.

The headquarters may grant Huaguo Company greater autonomy, or even change its indifferent attitude towards Huaguo Film and Television. Huaguo Company

The company can also get rid of the positioning restrictions of advertising companies, so that it can have room for expansion and development, and the person in charge can have a better future. Otherwise, why would the general manager of an advertising business branch be in a streaming media company like Netflix?

If you continue to move upward, you may even stay stuck here for a long time. Isn’t this the same as a hairpin?

Netflix's China branch was established not long ago and is mainly responsible for advertising business. After all, many export companies in China have the need to advertise in Europe and the United States. Although Netflix is ​​not yet able to enter China, Chinese companies still want to get a piece of the overseas advertising pie.

A piece of cake.

Ellen was a little helpless: "Mr. Xu, your comparison is quite nonsense. If "Comet" can also achieve a box office of 200 million U.S. dollars, I believe Netflix would not mind spending tens of millions of dollars to purchase the rights to this movie. However, "Comet" currently has

The box office performance is zero, and I want to emphasize that "Shadow" is not replicable."

After hard bargaining by both parties, a deal was finally reached.

"Mr. Chen, please forgive me." Ellen turned her attention to Chen Jingxing. Compared to the steady, mature and experienced Xu Wenshen, he still felt that the young and excessive Chen Jingxing was easier to deal with, and Chen Jingxing himself was the director of "Comet".

He is also the head of DreamWorks Studio. As long as the young man in front of him makes the decision, the business can be done.

"1.2 million!"

"Mr. Xu, you just said that "Comet" is the most successful online movie in China, but no matter how successful it is, it is still an online movie. It has no theater results. This shows that "Comet" has not really been tested by the market.

For Netflix’s works, Netflix has always purchased movies in theaters.

Results, and as far as I know, the broadcast platform of "Comet" adopts a free broadcast method. Mr. Chen, Mr. Xu, and Mr. Fu, you are all industry insiders in the film and television industry. You should be aware of the audience's differences between free works and paid works.

The requirements and evaluation criteria are different.”

$880,000!

A very auspicious number.

"Moreover, "Comet" is definitely the best among pseudo-documentary-style films. Its biggest advantage is its repeatability. The film is very suspenseful and reasoning, and many viewers will watch it repeatedly. According to Fantasy World.com

According to the data, the repeat click rate of "Comet" is as high as 24%. There are many viewers who click twice and three times, which is quite high.

According to the data, such movies are quite suitable for Netflix's user group. I checked a data analysis released by Netflix at the beginning of this year. It said that the new young users of Netflix prefer brain-burning suspense movies and TV series.

Moreover, the movie "Comet" has no cultural barriers and is a qualified international movie. This is also the movie that Netflix needs."

"The production cost of "The Shadow" is only 20,000 US dollars, which is much lower than that of "Comet", and its lens is not even a handheld camera, but a monitor. The quality of the movie you claim is even more impossible to talk about.

In my opinion, he doesn’t even have the quality of a TV series, and Netflix paid US$11.7 million in copyright fees for this movie, and he ranked third among all the movies played by Netflix last year.”

However, the rules of foreign companies are not without their merits. It is a bit annoying to have this boss and that boss every day. In China, every salesperson is a manager, and every manager is a manager. A small company like a sparrow has several CEOs. Chen Jingxing thinks it is

Isn’t it too conducive to the growth of bureaucracy?

Of course, it’s not appropriate to choose an English name. How about a fancy name like that of an Internet giant? Dugu Qiubai? Wang Chongyang? Ling Donglai? Huang Laoxie? Xingxiu Laoxian?... Well, stop.

Although Chen Jingxing didn't seem satisfied with the result, he was actually overjoyed.

Xu Wenshen took out a piece of paper. It seemed that he was well prepared for this negotiation.

As a senior production supervisor, Xu Wenshen is not afraid of verbal confrontation: "Ellen, I must correct what you just said. The adjectives you just used to describe the film are derogatory and unfair, and they are very unprofessional.

I prefer to call it a mockumentary style film."

"We have no hope of replicating "Paranormal Activity," but it is undeniable that mockumentaries are a trend in the American film industry, especially in the independent film circle. This shows that Netflix members with an amazing amount of film viewing and viewing taste can

As far as I know, aren’t most Netflix members who accept pseudo-documentary-style movies from the United States? Their tastes are even worse than those of theater audiences. The ticket price for American movies is worth a month’s Netflix membership fee.”

"This is beyond our bottom line, and if your company insists on this offer, this deal will not be possible."

However, the upper limit of the funds that the Huaguo branch can use to purchase film and television copyrights is US$1 million. If it exceeds this limit, it will have to report to the headquarters. The result is obvious, and it will definitely not agree. Netflix currently has no plans to purchase Huaguo film and television content.

Yes, this is related to the fact that Chinese officials do not allow them to enter the Chinese market, and Netflix’s main focus has begun to shift to self-produced content.

Although I spent nearly an afternoon wrangling, I earned an extra 1.42 million soft sister coins from US$650,000 to US$880,000, which is also a good deal.

According to the current exchange rate, US$880,000 is 5.45 million yuan. In addition to the 2.8 million yuan paid by Huanshi to purchase domestic copyrights plus advertising, "Comet", a movie with a production cost of only 600,000 yuan, has at least brought him tens of millions in returns.

This return on investment has far exceeded housing prices. Even in another ten years, housing prices in Beijing will at most double or triple from the current level. Such huge profits can only be matched by blockchain currency.

At the same time, the tens of millions in revenue brought by "Comet" can support the operation of DreamWorks for a long time. Even the investment in the next movie will only require a little more capital from him, even if DreamWorks is still the sole proprietorship of Chen Jingxing.

company, but it requires a steady stream of capital injection, which makes people unhappy. The fact that the company can operate independently with the income from movies represents a good development trend.
Chapter completed!
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