Chapter 43 Negative Marketing
Just one day before Chen Jingxing finished shooting the main scenes and was about to return to Beijing, news about "Fatal Identity" appeared on the Internet. The focus of these news was the shooting duration.
A short shooting time is definitely not a compliment at this time. In the past ten days, Jianghe Culture has made various remarks on the Internet, asking the marketing account to take the lead. The core point is that Huanshi.com does not respect the rules of film creation, is shoddy, and is simply for the purpose.
It’s just a way to make money from the rapidly growing domestic box office market.
Now it is suddenly revealed that "Fatal Identity", as a screen movie, only has a fourteen-day shooting period. Doesn't this become a ready-made crime to support this view?
Chen Jingxing was really speechless about this. First, he didn't expect to make a screen movie with an opponent who could handle it so well. Second, he couldn't figure out whether Jianghe Culture was an Internet company or Huanshi.com was an Internet company?
Jianghe Culture, which does not respect martial ethics, suddenly broke out in the contract controversy. It is right for Huanshi.com not to respond. The response to this matter is of little significance. The public is not interested in knowing the specific details of the artist's contract. Besides, it is only based on the relationship between contract and law.
From this perspective, Huanshi.com may not be justified, and the biggest victim of this turmoil is Luo Chen. Huanshi.com has not been directly targeted by public opinion.
But Jianghe Culture made one move after another and launched a series of sneak attacks, which made Chen Jingxing confused. A traditional studio can always lead the rhythm of Internet public opinion in front of Huanshi.com. Isn't this a big deal in front of Guan Gong? Huanshi.com
As an Internet company, can people be suppressed by online public opinion so much?
Faced with Chen Jingxing's question, Zhang Jingyan answered the question incorrectly: "The schedule for "Fatal Identity" is a bit tight, and there is not enough time for the announcement. We have to start preheating from now on."
Chen Jingxing suddenly realized: "Sister Zhang, are you saying that the filming time for "Fatal Identity" was only two weeks, and that the black draft of "Fatal Identity", another shoddy and insincere money-making movie, was created by Huanshi.com?"
That's right, when Chen Jingxing finished filming the main scenes, Jiang He definitely couldn't know immediately. Xu Wenshen also issued a gag order to the crew, so it must have been spread by Fantasy World Network.
Zhang Jingyan laughed dryly on the other end of the phone: "Jiang He has set up the stage. If you don't go up and sing a double act, you won't be sorry for their hard work, right?"
"Sister Zhang, this is considered negative marketing. Aren't you afraid of screwing up?"
Chen Jingxing called him professional, and you guys have figured out Internet marketing.
In short, the two of them are in a rather strange relationship now. Just looking at their WeChat exchanges, one would have thought that Tang Xin and Chen Jingxing were each other's assistants and military advisors.
Zhang Jingyan laughed: "Don't worry, we have a dedicated Internet marketing department, and we all have a sense of proportion. Besides, the news that the director of "Comet" finished filming the new movie in fourteen days is false news in itself. Didn't you say that except for hotels?
In addition to the main scenes, there are other
Haven't the two scenes of him been filmed yet? It's estimated to take ten days, which adds up to a month. In two days, we will have another film directed by Comet. The new film is still being shot intensively and will not be completed until the end of the month. Fourteenth
"Heaven is a Rumor", isn't this another round of heat?"
…
"Besides, I have confidence in your movie. It's not like I haven't read the script. The shooting time itself is fictitious. The quality of the movie is good, but the short shooting time is a bonus. It highlights the legendary nature of the movie. The movie is terrible.
, even if you have been filming for two years, no one will feel sorry for you."
"Don't worry, this is just to maintain the popularity of the movie. When your movie is actually produced and enters the distribution process, the company will no longer use negative marketing."
Her outlook on the relationship between the two also changed from being relatively resistant to letting it take its course.
In particular, Tang Xin was inspired by Chen Jingxing's views on the future development path and prospects of food delivery platforms like "Xiangshi". Stimulated by this, Tang Xin also crammed in some movie knowledge at night and watched various online reviews of "Comet". 》film reviews and analysis, and also pay attention to the latest developments of the Luochen contract incident every day, and try their best to not fall behind in the exchange of information about film shooting and industry.
Tang Xin even came up with the idea for Chen Jingxing to read negative comments about himself to comfort Luo Chen.
Even during the ten days that Chen Jingxing was filming, the two of them would chat for a while on WeChat every night. At first, Chen Jingxing came to chat with her. After the Luochen contract scandal came out, Tang Xin took the initiative to care about the filming of the movie on WeChat for the first time. , and then the two began to communicate on WeChat about their work, the problems they encountered, and even their views on each other's careers.
After all, expanding her social circle is the shortest way to get out of singlehood. The heavy work pressure has left her with almost no social activities outside of work, and she adheres to the principle of never having office romances, so it is not unusual for her to be single now.
She can't say that her neighbor is here to help her out again?
Last time, I listened to my cousin Cheng Jieyao's words and invited Chen Jingxing to dinner. Not only did it not end the relationship between the two as neighbors and friends as she said, but it seemed to encourage Director Chen's offensive.
Of course she is happy to be pursued by a talented person of the opposite sex. The reason why she has not been in love after working is actually mainly due to the restrictions of objective conditions. After joining a start-up company, she naturally has to work hard and is burdened with a mortgage loan of millions. The financial pressure and career pressure made Tang Xin's social circle fall into an unprecedented narrow state after graduating from college.
Although Tang Xin is from the south, she likes Sichuan food very much. She often packs meals in this restaurant. After going back and forth, the waiters have become familiar with this girl.
Tang Xin was waiting at a Sichuan cuisine window for the dishes to be packed.
This floor is the food area of Wangjing International, also known as the canteen. Basically all employees of the company that rents this office building have their daily working meals here. The price is not cheap compared with the real company-owned canteen, but compared with The restaurants around Wangjing are much more friendly to the people. Whether it is to save money or convenience, the white-collar workers in the office building have a special liking for the "canteen" on this floor.
The real internal reason is that she has no urgent need to get out of single life. The equity incentives given to veteran employees by start-up companies are like carrots hanging in front of the donkey. Before meeting Chen Jingxing, all she could think about was the listing of "Enjoy Food". The vision of achieving wealth and freedom once the million-dollar mortgage is settled.
The eldest sister brought out four boxes of hot dishes, packed two boxes of rice, handed them to Tang Xin, and joked: "It's two people dining again today?"
Tang Xin took the food with a smile and didn't care about the eldest sister's teasing.
Zhang Jingyan finally calmed down Chen Jingxing after all her talk. After all, even if Chen Jingxing could understand the meaning of negative marketing, to a director, movies are similar to his own children, and no director would feel comfortable hearing negative news about his children.
Wangjing International, Beijing, 23rd floor.
No matter what boyfriend or relationship you have, don't block my path to wealth and freedom.
Of course, after meeting Chen Jingxing, "enjoying food" is still the most important thing in Tang Xin's life. However, as long as it does not affect her career and her pursuit of the "carrot" of going public, she does not resist having another man.
Come into her life.
Tang Xin looked at the food in his hands in the elevator and sighed.
It is not accurate to say that there is no impact at all. Ever since Chen Jingxing became her neighbor, her work attitude is no longer as dedicated as before. However, the company is not hers alone. She is a little concerned about her work.
Will a little slack affect the company's listing? Shouldn't it?
I have to say that Chen Jingxing's optimism about the future prospects of Xiangshi Company did have a slight influence on her, making her more confident about her future financial prospects. It was as if there was an invisible whip that was constantly lashing her and warning her that if she didn't work hard,
The anxiety of not being able to get into the market and having to bear millions of mortgage loans for the rest of my life has been reduced a lot. For this reason, it is not too much to express my condolences to the great hero.
Chapter completed!