Chapter 507 "The Walking Dead" game is online

"The Walking Dead II" released nine episodes at once, rather than squeezing out toothpaste, and there was no lack of public opinion fermentation that made it difficult to leave the show.

Not to mention foreign countries, domestic discussions about the plot of "The Walking Dead II" quickly set off after its release.

Of course, on the one hand, it is a sequel. "The Walking Dead I" already has a huge reputation, and "The Walking Dead II" has already become an Internet celebrity even if the major platforms did not spend much effort to promote it.

On the other hand, the theme of "The Walking Dead" determines that its domestic audience is a specific group.

Films like "The Legend of Zhen Huan" or "Human Justice" that have been fermented by public opinion and can be viewed by the whole people are destined to be unattainable.

"The Walking Dead" does not have the power to penetrate all age groups. It is the kind of drama that only belongs to a certain group of young viewers.

It’s just that this audience group happens to be the most active public opinion group on the Internet.

That’s why “The Walking Dead II” was so popular before and after its release.

In order to increase this popularity, or to ride on this wave of success, the movie version of "The Walking Dead" also released some behind-the-scenes and stills.

Although in the face of today's DreamWorks, these profits are no longer amazing enough, especially compared with the box office of Chen Jingxing's movies and the profits from peripheral copyrights of animated movies such as "Kung Fu Panda" and "WALL-E".

Gamers account for a large proportion of the audience who like works like "The Walking Dead", and there is a high degree of overlap between the two.

It can be adapted into shooting, puzzle, action-adventure and other games.

The domestic game industry is indeed prosperous, and many employees of DreamWorks are poached from game companies or even changed jobs.

DreamWorks' IPs, whether animations or film and television dramas, are actually quite a few that are suitable for gamification.

Originally, Penguin was very popular, and there have been rumors on the Internet that Penguin wanted to obtain the authorization from DreamWorks to develop games such as "The Matrix" and "The Walking Dead".

This is not an exaggeration, because according to Netflix's own estimates, the first and second seasons of "The Walking Dead" can earn Netflix at least 800 million US dollars.

"The Walking Dead" is bound to be released on consoles abroad. It can only be said to be compatible with both computer and console versions, and will be launched in two versions: client game and main game.

With the extremely high degree of freedom, the male protagonist's cool superpowers and unlocking of various skills far exceed the level of bloody violence in "The Walking Dead" episodes. The exhilaration of beating and killing zombies in different ways also makes this game more exciting.

The game quickly developed a strong reputation.

The game's launch happened to be half a day after "The Walking Dead II" was launched, so the bet at this time was an impulse purchase.

On the other hand, Netflix's share of foreign accounts is relatively high, and it is estimated that it will bring at least US$70 million or more to DreamWorks, which will not only cover the production and promotion costs of 300 million, but also make a lot of money.

And Penguin did contact DreamWorks, but was politely rejected by Chen Jingxing.

And thanks to the global launch of "The Walking Dead II" and its highly acclaimed Dongfeng, the first-day sales of the "Walking Dead" game on all major consoles exceeded 200,000!

In the first week, it ranked fourth on Steam's weekly sales list with a total sales of nearly 1.2 million copies.

Activision itself is good at war action games. After all, it has produced games like "Call of Duty" that have been popular for more than ten years.

You must know that "The Walking Dead" is a web series, not a movie, and due to restrictions on the subject matter, a small number of episodes, not a solo broadcast, and DreamWorks' requirement to release nine episodes at a time, the purchase price of the three major domestic platforms is not high.

It's true that he wants to make money, but he doesn't want Penguin to ruin the reputation of DreamWorks. He has no doubts about Penguin's financial resources and operational capabilities, but he is very doubtful about its ability to develop console games and its appearance.

So after Universal Pictures' help, Chen Jingxing chose Activision.

Originally, DreamWorks wanted to find a domestic manufacturer to cooperate with.

Every time a copy is sold, DreamWorks can take a commission from it. The commission varies from 7 yuan to 35 yuan depending on the console, PC, deluxe version, and regular version.

Even though "The Walking Dead II" is a very famous sequel, the combined purchase price of the three major platforms is just over 100 million.

After all, in addition to mobile games, there are still many computer players in China.

Of course, it is said that it is co-produced by DreamWorks and Activision, but DreamWorks is not a game company after all, so DreamWorks provides the story and plot of the game, and Activision headquarters does the main game development.

Although in theory the movie version of "The Walking Dead" led by DreamWorks is a true story and is better than "The Walking Dead: Resident Evil", after all, although "Resident Evil" is part of the world view of "The Walking Dead", to be precise, it is the North American story line.

However, domestic game companies mainly focus on mobile games and client games.

This movie and "The Walking Dead: Resident Evil" currently being filmed by Universal have attracted great attention from zombie fans at home and abroad.

Console games lack development experience. After all, the scale of domestic console players is indeed not large enough.

After watching the first nine episodes in one go, viewers and gamers who are still interested will be more likely to pay for the game "The Walking Dead".

The games and series must echo the "Walking Dead" movies from DreamWorks and Universal, and the foreshadowing in the plot must also be reflected, which will give the audience or players an Easter egg-like feeling.

At the same time, DreamWorks also licensed "The Matrix" to Activision and jointly produced a game version.

According to Activision's estimates, the final sales of this game may exceed US$150 million, and DreamWorks' revenue will be at least tens of millions of US dollars.

It is very important for this kind of comprehensively developed big IP to echo in images and games and to dig and fill holes across media.

In addition, the open science fiction action-adventure game "The Walking Dead" jointly developed by DreamWorks and Activision has also been launched on Steam simultaneously, suitable for computers and consoles.

But it’s enough to make my peers envious and jealous.

For a non-sequel game, this achievement is quite astonishing.

But after all, "Bio" was filmed by American actors, which will make overseas, especially European and American drama fans feel more involved, so the popularity of "Bio" is very high.

For example, "Source Code", "Edge of Tomorrow", "The Matrix" and several animated series, including "The Walking Dead".

The cooperation with Activision was actually brokered by Universal Pictures.

Leaving aside Netflix, just the copyright income from game production is an endless river, because obviously, with Universal and DreamWorks constantly announcing the production of movie versions, "The Walking Dead" has been determined to become a popular IP.

Only one person believes that DreamWorks and Activision can resist developing a sequel to "The Walking Dead".

Thinking back to when The Walking Dead was first planned, the industry was generally not optimistic about it. The two original male and female leads even fell out with DreamWorks, forcing Chen Jingxing to change roles.

Who would have thought that now he would become a golden hen that makes money and makes DreamWorks soft?
Chapter completed!