Chapter 582 The most dazzling legend

"King of the Sky" relies on the appeal of its stars, the blessing of aerial combat themes and high-investment publicity to dominate the second half of the summer season.

After all, the popularity of "Aquila" and "Injustice" has gradually faded, and the topic of film and television dramas is currently dominated by the final season of "Person of Interest," pushing the movie from the protagonist's position to the edge.

Therefore, theater chains need a new shot in the arm to stimulate the market and bring audiences into theaters.

It's just that the wish is beautiful, but the reality is cruel.

Not all blockbusters are worthy of the expectations that support the market.

The reputation of "King of the Sky" quickly changed from "Watch "Skyhawk" in July, "Watch "Sky" in August", a blockbuster aerial combat blockbuster and the Chinese version of "Top Gun", to a "special effects" with somewhat polarized reviews.

Weirdly good, a conscientious special effects blockbuster with a slightly poor plot."

Then it became "first-class special effects, third-rate plot", "it's not a loss to buy a ticket for J20", "lowering expectations is actually a good movie".

The market regained its momentum two days before the premiere of "Aquila Warrior" and then quickly cooled down.

The rapidly declining reputation caused the ticket-purchasing platform to lower its box office forecast from 3.2 billion to 2.1 billion.

Xuanfa was also very smart. Seeing that the reputation was getting clearer and clearer, it focused on patriotic marketing and used polarizing reviews to cover up the nature of its bad film.

It is difficult for such a purely commercial film to be favored by the Golden Rooster Awards.

However, it is naturally not so easy for one movie to monopolize theaters for too long during the summer season. Just when the total box office of "Sky King" exceeded 1 billion, another military-themed tribute film also appeared on the screen.

Although the judges have the intention of striking a balance, it can also be seen that the combination of commercial elements and family affection in "Signal" is more politically correct.

If "Inception" had been made by another domestic director, there is no doubt that the Golden Rooster Awards jury would have given it one or two awards.

"Sister Liang, your words are setting me on fire. If this spreads, I will offend other directors to death." Chen Jingxing said humbly with a broad smile.

If it is placed in the May 1st slot in advance, it can catch up with last year's Golden Rooster Award nomination deadline. The most popular "The God of Medicine" has no direct competition because it is a new director, so the only direct competitor is Guo Fan.

In addition, "Li Yannian" is not as novel as "King of the Sky" in terms of genre, and it has the meaning of a biographical movie. When it was promoted, it was said that it was a biographical story about a recipient of the Medal of the Republic and a first-class hero.

But when I encountered "Interstellar", I could only despair.

At the press conference after the movie, several directors would also compliment each other, brag about rainbow farts, talk about value, and so on.

The pre-roll ads and trailers are not particularly attractive. After all, it is not a science fiction theme, and it is not brain-burning. Even if Tian Xinye has edited many battle scenes into it, the audience has watched a lot of military battle scenes in recent years.

It just doesn’t have the freshness it had in “Mekong”.

The Golden Horse has been drained from the bottom of the cauldron, and the Golden Rooster is confined to one place on Hong Kong Island. In recent years, the Golden Rooster Award, with the participation of players such as DreamWorks, has been criticized for not being artistic enough and being too commercial, but it is already recognized as the first among the three gold medals, and its influence

The power is getting stronger every year.

"Director Tian, ​​you are a very busy man. You have just finished "Sky Eagle" and "Li Yannian" has been released again. I heard that "Sky Eagle II" has been launched? Some people in the media said that you are desperate for the Thirteen Wolves. Director Chen

Infected?"

It can be said that since about 15 years, the competition lineup of the Golden Rooster Awards has become more and more important and luxurious, not only making the Golden Rooster Awards quickly stand out from the three gold medals - at least it stands out in terms of popularity and attention.

It is the culmination of Chen Jingxing's eight-year career as a director. It has extremely high emotional expression and ideological depth, and is the most humanistic science fiction film.

Because Chen Jingxing has already won two Golden Rooster Awards for Best Director.

Chen Jingxing won the Golden Rooster Award for Best Director not for his best feature film "Source Code" that year, but for "The Signal".

After all, how good is the quality of a movie? It’s not like the production company doesn’t have a B-level for it. Even if it doesn’t have a B-level for the movie, can it not have a clear idea of ​​the team, screenwriter, and director that were chosen when the project was first established?

It's nothing more than a money-making project to gain popularity with the Air Force's online gift film. Stars, the most advanced fighter planes, and an air combat blockbuster will attract a huge audience, so you won't lose money anyway.

Not to mention other awards, except that "Interstellar" is likely to win the best feature film, and "Inside Out" will definitely win the best art film without any suspense, the most watched awards are besides the acting category.

It's the director's award.

"Interstellar" is different, although it is slightly inferior to "Inception" in public ratings.

As things come and go, there were naturally many directors and stars present at the premiere of "Li Yannian".

It was nominated for twelve awards including Best Feature Film, Best Screenplay, Best Director, Best Actor, and Best Actress, becoming the most nominated film in the history of the Golden Rooster Awards.

In just over a year, three heavyweight movies with large investments were released one after another, which really fed the industry a bit.

Although the judges may treat Chen Jingxing with more stringent standards, in her opinion, "Interstellar" is close to the perfect expression of the integration of emotion and business, and the audio-visual language has also reached the extreme. Even her husband Guan Hu lamented that this movie did not win the award.

The award is unjustifiable.

Moreover, including publicity and distribution, the total cost is only 250 million. If it can get 2 billion at the box office, it will be a huge profit.

"Li Yannian" is a biographical military war film produced by DreamWorks.

No matter how good the brand of DreamWorks is, it mainly focuses on science fiction and animation themes. When it comes to a film dedicated to the Korean War, even die-hard movie fans will murmur in their hearts and have doubts.

After finally gaining strength, I encountered a work like "Interstellar".

At the same time, the family line it focuses on is also very pleasing to the Golden Rooster Awards.

In the final analysis, the golden body of awards is supported by movies.

Of course, although the theater chain was disappointed, several production companies, mainly Jianghe Culture, were not particularly disappointed.

Needless to say, the best director in 2018 is Tian Xinye, who won the Palme d'Or for "District 9".

"Inception" is hailed as a perfect movie by some movie fans, but in the eyes of many film critics and filmmakers, "Interstellar" is closer to perfection.

The list of Golden Rooster Awards for 20 years is as luxurious as ever.

First of all, in terms of subject matter, "King of the Sky" is certainly more attractive and more gimmicky than ordinary Korean war movies.

But his smile was a little dazzling in Liang Jing's eyes.

Sequels are certainly a very important aspect. After all, awards are usually given only to the first film, and subsequent awards will be given to the first film by default.

After the nomination list for the Golden Rooster Awards was announced, Liang Jing and Guan Hu also discussed with many people within Jingying Film and expressed some regrets about scheduling "The Eight Hundred Revelation" to last summer.

But no matter what, "1951" attracted the attention of most media and public opinion, eclipsing another DreamWorks tribute film "Li Yannian".

But in fact, "The Matrix I" didn't win any heavyweight awards.

Of course, the biggest winner is "Interstellar".

The first one is becoming the youngest best director in history with "The Signal" in 2015.

Although Guan Hu has been famous for a long time, has many works, and is now a top brother of Beijing Film Academy and a top domestic director, he has never won the Golden Rooster Award for Best Director. It is of course impossible to say that he has no ideas.

Not to mention DreamWorks' military action trilogy, last year's tribute to the 70th anniversary of the founding of the People's Republic of China included two military war movies, "The Eight Hundred Revelations" and "Under the Taihang Mountains".

The Golden Rooster Award for films such as "The Matrix", "Gravity", "District 9", "The Martian" and "The Wandering Earth" actually increases the value and influence of its own awards.

After all, Guan Hu's "Eight Hundred Revelation" received a lot of praise last year. Although it encountered "The Wandering Earth", the box office was squeezed by less than 3 billion, but it also gave Beijing Film a great success.

This means that "Interstellar" is shortlisted for all other awards except Best Director's Debut.

China's war action movies have become quite mature in recent years, and some are even oversupplied.

Even if the media pays attention to the Korean War tribute films that have not yet been released, they mainly focus on Guan Hu's "King Kong River" and Chen Jingxing's "1951". "Li Yannian" does not have a strong sense of existence.

As a producer, "The Eight Hundred Revelations" directed by Guan Hu and Liang Jing was also a popular movie, and it also received many nominations for Best Feature Film, Best Screenplay, Best Director and other acting and award awards.

However, no matter how small the momentum is, after all, it is a major gift film jointly produced by DreamWorks and China Film, and it still received close to 30% of the scheduled films. "The King of the Sky" also dropped from 60% to 43% of the scheduled films.

Of course, this also has something to do with Chen Jingxing himself. For someone who has already won two Best Director awards, if he wants to win three awards in a short period of time, he must encounter more stringent evaluation standards.

Even with the main melody, Guan Hu seems to be able to produce something different.

Therefore, whether it is the predictions from the media or the Internet, or in Liang Jing's view, the big winner this year is "Interstellar". It is a high probability that Chen Jingxing will win the Golden Rooster Award for Best Director three times.

"Interstellar", "My 1949", "Beacon Cloud Mountain", "Eight Hundred Revelation", "Young You" and other movies with both high box office and high reputation are put on the table of competition

superior.

This is mutual success.

The media and netizens paid less attention to this movie than "King of the Sky".

"I don't have any other talents. What can I do if I don't make movies? I also want to take a vacation, but I can wait. The problem is that the young actors in "Sky Eagle Warrior" can't wait."

"Inception" is good to watch, but firstly, it is not an art film, and secondly, it has no high value that can be extracted. Even the Golden Rooster Award, which favors commercial films, can only let it run.

The second time was in 2017 when he won the Best Director award for "Gravity".

Therefore, Jiangho Culture is also preparing for it. It is a gift film for everyone. After the premiere of "Li Yannian", it will be up to the audience whether they will buy it. If "King of the Sky" can keep up with "Li Yannian", it is expected to earn 2 billion.

If it had eight nominations at any other time, it would definitely be the most watched film at the Golden Rooster Awards. After all, "Gravity" only had eight nominations.

At the same time, it also allowed the superiors to end the tradition of holding meetings every two years in 2017 and changed it to once a year.

Needless to say, "1951" is director Chen Jingxing's first non-science fiction film and his first military-themed film.

But there is no way. The digital certificate of the ill-fated "Eight Hundred Revelation" was only issued in June. It can only be said that fate has a trick on people.

It is impossible to say that the Chinese people are not a little bored.

Although "The Wandering Earth" is also a commercial special effects blockbuster, it has value because it has a community with a shared future for mankind and a sense of family and country. A valuable commercial movie like "The Martian" would not have been possible had it not been for "District 9".

You can also win many big prizes.

At the premiere of "Li Yannian", Guan Hu and his wife Liang Jing also came.

Directors such as Guan Hu, Tian Xinye, Chen Jingxing, and Chen Kaige all support each other as the main creators of the tribute film, at least on the surface.
To be continued...