00 Li Rui was drinking tea while telling Ye Bingling about his plan.

He was engaged in this industry in his previous life, with the deepest understanding of future development and industry trends, and was also well aware of the changes in various trends. Combining his previous life experience and existing resources, he was able to make the most accurate judgment.

"The future Xingrui Media will mainly expand marketing planning in the direction of new media. It will focus its biggest position on VB and Credit Suisse, establish VB and Credit Suisse's marketing customer service system, and copy this social network marketing operation model to various industries." ъìqυgΕtv.℃ǒΜ

Ye Bingling said in confusion: "I understand VB Marketing. Maoyuan is doing very well now, and many advertising and public relations companies are also doing it, but what's going on with Credit Suisse marketing?"

Li Rui smiled and said, "Credits will update a major version early next year, and will add two very powerful functions. You will know what to do. Although the media is different, it is similar to the core of VB marketing."

"What is the kernel?" Ye Bingling asked after taking a sip of tea.

With the development and growth of Maoyuan Advertising, Ye Bingling increasingly discovered that his ability reserves were insufficient.

When Maoyuan was just a small and medium-sized advertising company, Ye Bingling could still control it. Now the company is getting bigger and bigger, and there are more and more industries involved, especially the rapid development of new media, which makes her feel very difficult every day.

Every day when she comes home from get off work, she also has to read a lot of books to recharge.

Now that she has the opportunity to ask Li Rui in person, she certainly won't miss this opportunity.

In fact, she didn't realize that she had already admitted Li Rui's power without realizing it, and was completely impressed by Li Rui's ability and knowledge.

Li Rui said: "The new media era is different from the past. In the past, media companies wanted to control everything, but the new media era has two very prominent characteristics. The first is the participation of the whole people in the design, and the second is the communication of social networks. In the past, Qiandu and Ali's Internet bidding ranking methods were lagging behind the times and were equivalent to the thinking of feudal society. The era of new media must have democratic thinking and the whole people must participate!"

"How can we achieve the participation of the whole people!" Ye Bingling asked hungrily with his eyes shining.

"First of all, we must be down-to-earth. Traditional communication methods like to find celebrity endorsements. In the new media era, we must do the opposite. We must find more influential opinion leaders among consumers, ask them to try out, post, sell goods, and generate word-of-mouth marketing."

"Secondly, we need to have core competitiveness, that is, admonster's big data analysis technology. Only by using this technology to find influential people in consumers can we use these people's relationship network to spread customer products. According to the current analysis data, each person on VB and Credit Suisse can affect twelve people on average. Just let this person influence friends at two or three levels to achieve the purpose of marketing!"

"The end is commercial innovation. The original advertising and public relations company is just conducting marketing. Xingrui wants to directly help customers sell products. Choose customers who do not have traditional offline channels and include all the online channels to Xingrui. We will help customers build online stores, VB and Credit Suisse sales platforms."

Ye Bingling became more and more excited as he listened. Although what Li Rui said was more or less reflected in various plans, it was the first time that such a detailed explanation was like opening a door to a new world in front of her.

Li Rui said: "From the perspective of industry development, the bottlenecks faced by traditional marketing are becoming more and more obvious, the barriers and thresholds of e-commerce marketing are also becoming higher and higher, and the cost of obtaining traffic is increasing every day. Social marketing will definitely become the most important channel for future marketing. If Xingrui can create a way to achieve precise marketing and various effects, it can find opportunities for rapid development by creating brands and sales for enterprises!"

What Li Rui said will evolve into the series of models of VB Marketing-VXin Marketing-Big Data Marketing-Pinxixi Model-Live Streaming and Sales.

Ye Bingling said: "What you are talking about is the big data that admonster is doing, right?"

Li Rui nodded and said, "That's right. When I merged admonster, what I was interested in was their advantages in advertising data and customer data analysis. Future marketing will inevitably be through data mining and user modeling, outlining user portraits, establishing user databases, using advertising scheduling systems, and advertising on each user portrait to maximize advertising value."

Ye Bingling said happily: "I understand, I will expand this part of the business when I go back."

Li Rui reminded: "Be careful and use technical and legal means to avoid privacy risks, and never fail in this regard."

Xingrui is ahead of all domestic companies in this step.

It will take another two years before domestic advertising and public relations giants realize the changes of the times. For example, Qiandu’s royal public relations company Blue Label changed the name “public relations agency” to “digital marketing agency” in 2013, and carried out a comprehensive integration and transformation within the company.

However, large companies are unable to turn around because their names have been changed to digital marketing, and it seems that they need to fully embrace the Internet. However, the team and thinking burden based on traditional public relations configuration are too large, and the digital marketing genes are insufficient. How can transformation be so easy?

The most important thing is that traditional advertising and public relations companies lack digital technology. Although they recruit a large number of technical developers, they still use the old media content-driven model. The essence of the Internet is technology-driven, admonster, and Zhang Ming. Using traditional media-driven to fight big data is like using a spear to fight against a tank, which will only die miserably!

Customers are no longer stupid enough to believe in advertising and public relations. The era of simply using information asymmetry to make customers pay for their orders by posting and deleting posts and other operations is over. In the future, companies will definitely enter the mixed business stage and will no longer pay for the number of users that public relations and marketing companies bring. Instead, they face users directly, turn users into fans of the company, form a continuous fan economy and energy circle in the future, and then realize innovative commercial products and models, and establish sustainable competitiveness.

Li Rui also told Ye Bingling how to manage user community, social channel management, and customer value management...

Ye Bingling listened with relish, while Tang Shi yawned on the side.

Li Rui smiled and said, "Okay, let's talk about this today. If you continue, Tang Shi is almost asleep."

Tang Shi smiled and said, "It's okay, you guys talk about you, I'm going out for a walk."

Seeing her get up and go out, Ye Bingling said, "Are we too neglecting Tang Shi?"

Li Rui said: "You sit down and I'll go and talk to her for a few words."

When he arrived at the courtyard, he saw Tang Shi sitting in the pavilion in a daze. Li Rui went over and said, "What are you thinking?"

Tang Shi said blankly: "I didn't think about anything... You don't have to worry about me, go and accompany Bingling."

"I feel like you're not in a very high mood today?" Li Rui sat next to her.

Tang Shi said: "Yeah..."

"Speak and listen."

Tang Shi thought for a while and said, "Have you read the rating on Douban? "Every Step to the Camp" is two points higher than "Gong Yu", but the ratings are still not as good as "Gong Yu". I really don't understand why."
Chapter completed!