The next day was April 11. Li Rui accompanied Tao Yuanyuan to take a good walk around Hong Kong Island. In the evening, the two came to Lan Kwai Fong.

Lan Kwai Fong is the core of Hong Kong nightlife. The whole street is full of bars and restaurants, and the people and foreigners are mixed together. From time to time, you can see fashionable men and women walking around on the street, full of lights and wine. And full of vitality.

Li Rui took Tao Yuanyuan, Chang Ou took his fiancée Chen Ting, and Zhu Qianxue, and a group of five people were walking on the streets of Lan Kwai Fong.

Chang Ou is very familiar with this street and can tell a few signature dishes when you walk through every house.

Li Rui asked: "I said Chang Ou, I asked you to come to Hong Kong Island to do your business, not to eat, drink and have fun. If you honestly explain, why are you so familiar with Lan Kwai Fong? Are you here every day? ?”

Chang Ou shouted, "It's unfair. I've always been with Winnie. She and a group of young sisters are hanging here all day. At that time, in order to chase her, I drank from this end of Lan Kwai Fong Street and drank it. Close your eyes and your nose can tell the difference between each family."

Chen Ting said angrily: "Where do I have it!"

Li Rui smiled and said, "No wonder you caught winine. You really put in the effort. Okay, today you will be responsible for choosing a restaurant. If you don't have any delicious food, you will ask!"

Chang Ou laughed and said, "If you want to say something else, I may not understand. But if you talk about eating, I am the best. Come with me, I will take you to the best steak buns in Hong Kong!"

Chang Ou’s recommendation is really good. The restaurant I chose not only has delicious food, but also has a very pleasant environment.

Five people sat on the small open-air terrace at the door, and could clearly see the neon lights and handsome men and beautiful women on the whole street. The evening breeze blew, and everyone was immersed in a lazy and idle environment, and all their ambitions were gone. And go, just want to enjoy this moment of life.

Tao Yuanyuan said with emotion: "When I was in Yanzhou and Haizhou, I was very anxious all day because the people around me were too busy and were busy every day, although I didn't know what they were. What are you busy with? Why are there so many things you can do?”ъìqυgΕtv.℃ǒΜ

"After coming to Hong Kong Island, although everyone is in a hurry, there are also particularly leisurely places here, such as Lan Kwai Fong. Every time I come here, I will doubt the meaning of life. I am in the office building during the day. With ambitions and ambitions, I want to change the world. When I come to Lan Kwai Fong at night, I want to get drunk and not go to work tomorrow. Life is so contradictory."

She paused and said, "And you know, there is a very fragmented place for young people in Hong Kong. No matter how hard they try, they see the rising housing prices every day and no ambitions are left. If even owning a home becomes a luxury, what can you use to change the world?”

Li Rui nodded with emotion and said, "House prices in Hong Kong are indeed a big problem."

In fact, it is not just Hong Kong Island. Including first- and second-tier cities such as Yanzhou and Haizhou in the mainland, the continued rise in housing prices in the next few years will consume the enthusiasm and dreams of young people.

Once upon a time, the popular trend among young people was to fight while they were young, but why did more and more people lie flat later?

If a person's income rises no matter how hard he works, his income will never catch up with the rise of housing prices. If a city cannot allow young people who work hard to live in a place, if the economic statement is to rob all their wallets in their homes to maintain the rise. Curve, how can such a society make people motivate?

It’s not that young people don’t work hard, but that they try hard and cannot see the results. The reality is desperate!

Tao Yuanyuan Road: "Young people in Hong Kong are too tired every day, work is very heavy, and life pressure is very high, so young people not only don't watch TV, but even have no entertainment, don't fall in love, don't have children... Hong Kong Island The fertility rate is declining year by year, and is about to fall to the same level as the island country."

Li Rui said: "So, we should shoot more variety shows that young people like, especially love-related variety shows, and encourage them to fall in love more!"

"Love variety show?" Chang Ou said in surprise, "Are you talking about the kind that doesn't disturb?"

Li Rui shook his head and said, "Not that kind."

"What is that?" Chang Ou said with interest.

Chen Ting pinched him: "Why are you so excited? Do you want to participate?"

Chang Ou grinned in pain and said quickly: "How dare I participate? I want to participate in a variety show for married men. I have thought of the name, "The Man in the Grave"!"

"Hahaha!" Everyone burst into laughter.

Love variety shows are the breakthrough point that Li Rui thought for ATV.

There are three reasons.

The first and most important reason is the low cost.

The biggest cost of a love variety show is to invite a few second- and third-tier hosts and little stars as observers. The guests participating in the variety show are basically amateurs, and the shooting cycle generally does not exceed one month. Compared with other types of variety shows, the shooting cost is , it can be said that you can't save any more.

For ATV, which is currently in financial difficulties, there is no program that saves more money than love variety shows.

This is a throttling.

Second, this type of program targets young audiences, and it is also an audience group that ATV urgently needs to grab.

Attracting young audiences will bring more consumer groups and thus enhance advertisers' willingness to serve.

This is open source.

The third reason besides increasing revenue and reducing expenditure is that Li Rui often watched such programs in his previous life, and he had a lot of creativity in his heart. Now he has made them all in advance. In the future, he will sell the copyright to the island country and the mainland, and it will be easy to sell it. Another large amount of copyright fees were obtained.

And this kind of show can create a whole series.

The love between strange men and women, "The Signal of Heartbeat", "I Like You and Me", "Let's Fall in Love".

Passionate love between men and women, "Single is Hell" and "Eden".

The love between young men and women, "The Heart Fallen 20 Years Old".

Love between mature men and women, "Half-Mature Lovers".

The love between married men and women, "The Romantic Travel of Wife" and "The Trio of Happiness".

The love between divorced men and women, "Spring Day Again" and "Goodbye Love".

Love observed by parents, "The Love of Daughters".

Celebrities simulate love, "Let's Love".

After the breakup, a man and a woman exchanges love, "Switching Love".

Werewolf Killing and Love, "Don't Be deceived by the Wolf Lord in Summer" and "Wisdom Love"...

There are so many related ideas in Li Rui’s mind. If you create one idea every year, you can get it until 2025 in one go!

With this series of programs, ATV should be able to stabilize some of the young viewers first, and Li Rui will have one after another.
Chapter completed!