No. 1A, Broadcasting Road, Kowloon Tong, Hong Kong.

Jiayi TV Building.

At this time, Liang Shuyi, who had short hair and wore a work skirt, was sitting at the head of the conference room.

She is the general manager of Jiayi TV Station.

Ever since I switched to Jiayi TV, I have been worrying about Jiayi TV, hoping that Jiayi TV can change its destiny and survive.

Since Mr. Yang of the Empire Group acquired and controlled Lai's TV station from Lai's Voice, now Asia Television, Huang Xizhao has vigorously developed Asia Television with the capital injection from the Empire Group.

Asia Television now has the "Miss Asia" talent show on variety shows, and in the early morning, there is a sports program broadcasting the World Cup.

In prime time, there are uninterrupted TV series.

The ratings of Asian TV are getting higher and higher, and the audience is growing.

When she thought of this, Liang Shuyi sighed again.

Not only the general managers of the two TV stations think so, but many Hong Kong viewers also think so.

As Asian TV stations began to rise, TVB increased investment to maintain its ratings and audiences.

When the senior executives and subordinate staff of Jiayi Building saw how hard the general manager was working, they also followed suit.

Soon, all the newspaper articles in Xiangjiang were about Jiayi TV’s TV promotions.

Liang Shuyi was not able to obtain more capital injections from other Chinese financial groups.

"Everyone, if you don't succeed, you will be successful!"

When Liang Shuyi finished the meeting, she returned to her general manager's office.

Prior to this, Lin Xiufeng had already allocated 200 million Hong Kong dollars in batches to support Jiayi TV.

Jiayi TV is indeed getting worse and worse.

...

Although they showed respect for Liang Shuyi's arrival, they were unwilling to invest a penny to Jiayi TV. In their view, it was actually giving away money in vain.

Jiayi TV’s propaganda and news are overwhelming.

However, now Asia Television's ratings are getting closer to TVB's ratings, which is enough to show that in just a few months, Asia Television has undergone major changes under the control of Yang Ming.

In the final analysis.

In addition, the main actors and hosts of Jiayi TV took buses and turned on the loudspeakers to parade in major areas of Hong Kong, Hong Kong Island, Kowloon, and the New Territories to promote the event.

If it were in the past, many people would have suspected that white people were deliberately trying to kill the Chinese media.

She also already knew that the Xiangjiang Governor-General's Office had sent people to investigate the financial problems of Jiayi TV Station.

After discussing with her subordinates Ye Jiexin, Liu Tianci, Lu Guozhan, Lin Xuhua, and Shi Shaoming, Liang Shuyi decided to take a fatal blow, and if she failed, she would be benevolent.

besides.

"July Offensive" includes many major dramas, including "Celebrity Love Story" starring Zheng Yuling and Mi Hu.

During prime time, Shao Yat-fu, who had always been stingy, also began to increase investment in drama series, and TVB began to continuously produce TV series with relatively good ratings.

Liang Shuyi proposed the July offensive.

In this case, why do white people want to kill Jiayi TV Station?

Liang Shuyi was in her general manager's office, looking out the window.

Jiayi TV has only one TV channel, and it mainly focuses on educational programs.

Now, Liang Shuyi felt more and more that Mr. Yang had guessed it right.

"The Golden Sword" directed by Tsui Hark and starring Yu An'an, plus "Mystery Theater", "Vanguard", and the talk show "Hello Night Returns" which was the first in Hong Kong TV media at that time.

Liang Shuyi not only did not use the funds remaining in Jiayi TV’s finances sparingly, but continued to expand the scale of Jiayi TV.

How could she give up before the end?

Three Cunning Rabbit Cave.

The problem is that the current major shareholders of TVB are Chinese, and the current sole major shareholder of Asia Television is also a Chinese Mr. Yang.

Jiayi TV itself has problems due to its own finances.

It seems that all the people in Xiangjiang in July are attracted by Jiayi TV Station.

Even though the Lin family was one of the founders of Hengxuan Bank, they did not have that much money to continue investing in it.

Liang Shuyi has been working overtime at Jiayi TV Building, and she even feels like she forgets to eat and sleep.

As a last resort, Liang Shuyi went to seek help from Lin Xiufeng, the second son of Mr. Lin, the founder of Hengxuan Bank.

It started with more than 600 staff members at the beginning of the year and has now increased to more than 800 people.

She suddenly remembered about Mr. Yang of the Imperial Group whom she visited.

Next few days.

Mr. Yang also told her that Jiayi TV Station was inherently deficient and destined to go bankrupt.

During prime time, only educational programs can be broadcast. In this case, Jiayi TV is equivalent to abandoning its martial arts. How can it compete with TVB and even Asia TV?

TVB and Asia Television don’t even have to go on stage, Jiayi TV will lose.

The time came to July 1, 1978.

They even distributed tapes at Tsim Sha Tsui Pier to promote new programs.

Last time, after proposing to build momentum.

Even then, Liang Shuyi first asked for help from Mr. Yang of the Imperial Group. After being rejected by Mr. Yang, Liang Shuyi went to seek help from other wealthy Chinese people in Hong Kong.

finally.

From the perspective of TVB's Shao Yifu and Asia Television's Huang Xizhao, this is undoubtedly like watching a show.

Liang Shuyi looked at the management of Jiayi TV and said.

Beginning on July 1st, Jiayi TV will carry out a large-scale promotional campaign in Hong Kong, including publishing full-page advertisements in multiple newspapers for several days and distributing audio tapes at Tsim Sha Tsui Pier to promote the new program.

Last year, the ratings of Jiayi TV and Li's TV were still the same, but now the difference between the two TV stations is getting further and further apart.

These staff members spend a large amount of money on salary every month.

Like Li Jiacheng of Changchun Industrial Group, Bao Yugang of Global Shipping, etc.

For Jiayi TV, this kind of publicity at all costs and spending a lot of money has not achieved greater results at all.

If Jiayi TV is really what Mr. Yang said, what should I do?

She left TVB with those subordinates. It is impossible to return to TVB, right?

Now, with the stimulation of Asian TV.

The general manager's office of Jiayi TV Building serves as the general headquarters, and Liang Shuyi officially launched the July offensive.

Here in the conference room.

Originally, there were three TV stations in Hong Kong.

Lin Xiufeng did not reject Liang Shuyi directly, but just said: "Ms. Liang, I am not the only shareholder of Jiayi TV, but there are other shareholders. Under the current situation, the Lin family does not have much money to continue investing in Jiayi TV."

In addition to "Happy Tonight", TVB's variety shows also include the "Miss Hong Kong" talent show, as well as the rights to the Football League of Country Y purchased from Europe at a high price.

After the "July Offensive" was launched, the results and ratings growth were not as expected. At the same time, because of the large amount of money spent, Jiashi's working capital was quickly exhausted.

The end of July has not yet ended. Everyone at Jiayi TV, including the management and ordinary staff of the station, knows that many of the actors who were poached from TVB with high salaries may not be able to receive their salary this month.

Updated Chapter 4!

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