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Chapter 241 The Current Situation of Xisheng Department Store

After talking about the disposal of Tianmen Real Estate, Cai Zhiliang was going to continue the previous topic, but he thought it would be better to wait until Lu Xiang and Tang Fan were together to explain everything together, so as to save the time and say it again. Maybe some words are not suitable to be dropped here.

Improved morale.

"Ale, how is the Xisheng Department Store that opened last year?"

The Xisheng Department Store in Yangcheng was originally planned to open in October, but the opening time has been delayed again and again, and it was not officially opened until late December. This is regarded as Jinhe Investment's initial attempt in the retail industry, and in the future it will expand its business territory across the country.

"Because it is the first one, the decoration is a bit slow." Yang Le explained: "Since September, I have successively inspected 4 similar department stores in Hong Kong and 9 similar department stores in Guangdong Province, and then made some adjustments to the original design.

, in order to be a blockbuster. Since we had already missed the National Day, we postponed it to the end of the year and the beginning of the year, and increased the intensity of publicity.

.This is also what I learned from Mingxiu Newspaper. There are no fancy methods, just spending money regardless of the cost. From TV ads, radio broadcasts, newspapers and magazines, to publicity on the streets, let everyone know that Xisheng Department Store is about to open on Christmas.

The pre-holiday opening and various promotions, especially the stars of Oriental Pictures, are very popular..."

"Then what?" What Cai Zhiliang wants to know is the result. Hong Kong and Taiwan stars are now very popular in mainland China.

Yang Ledao: "As of the day before yesterday, in about one month, sales reached more than 17 million yuan, which is a good start. The fashion magazine published by Mingxiu Newspaper in Yangcheng has been a big help. It has redefined the fashion of Yangcheng, with various styles.

The clothes are very popular.”

"Can Mingxiu Newspaper publish magazines in Yangcheng? Why haven't I heard you mention it?" Cai Zhiliang asked Cao Jinling on the side.

"It is a joint venture. It was only launched in October last year. It is not the main business of Mingxiu Newspaper and its profits are average. Mingxiu Newspaper has been promoting the distribution of Mingxiu Daily in Guangdong Province. I will report to you when there is news." To put it bluntly, Cao Jinling

Chen Qiang and others are not very fond of this kind of fashion magazine. Perhaps Li Guilong's original fashion photo magazine has now become a movie magazine.

Cai Zhiliang nodded and said: "It's also a good start. What about the comics from Mingxiu Comics Department? It shouldn't be a problem to publish them in mainland China, right?"

"The Mingxiu Comics Department has reorganized the comics of the past 20 years. After deletions and deletions, they have cooperated with the Guangdong Provincial Publishing House and have begun to publish them."

After Cao Jinling finished speaking, he laughed at himself: "The biggest source of profit for Mingxiu Newspaper's printing house is indeed the printing of pirated books by Jin Guliang, the three martial arts masters. However, with the popularity of "Chinese Heroes" and "Wind and Cloud", this

This situation is changing.”

As long as it can make a profit, who cares about this?

"What is the sales volume of 17 million yuan in one month in Yangcheng and in the country?" Before and after the year before and after, it was the season with the best sales, and it was a city with a population of several million. Cai Zhiliang had to figure out what this figure was after all.

It's nothing in Hong Kong.

"More than 17 million a month, that's close to 200 million in sales a year. According to the ranking of the top ten shopping malls in Yangcheng last year, this number can be ranked fourth." Yang Le gave the most intuitive image, saying: "Nationally speaking

, should be ranked in the top fifty."

"But this month is the peak season." Cai Zhiliang reminded that one year's sales cannot be multiplied by peak season sales. This is undoubtedly a huge mistake.

"This is also the beginning. I think it is possible to achieve monthly sales of 17 million yuan." Yang Le immediately gave his own explanation, saying: "Although it has been open for more than a month, in many cases, the daily business volume

It doesn't last long, especially on weekends, when sales should be the hottest, but we can only close early at 6pm because the shelves are empty."

"It's empty...oh..." Cai Zhiliang instantly understood what was going on.

"Although it is the peak season now, as long as there is sufficient supply of goods on the shelves, the monthly sales can still increase. At least even in the off-season, it is still possible to maintain the current sales of 17 million yuan." Yang Le said.

Have confidence and guarantee.

"Don't Donglai Trading House have a logistics and transportation company? Why is there still insufficient supply?" Cai Zhiliang remembered that last year, Yang Le mentioned that a large part of Xisheng Department Store's products were sold through Donglai Trading House.

To supply.

"How can Donglai Logistics Company care about Xisheng Department Store..." Yang Le got angry when he said this.

"On New Year's Day, Zhu Guoxin told me that he had provided more than 200 trucks to Donglai Trading Company. This should be able to alleviate the situation, right?"

"Last year, more than 200 trucks were imported from Europe." The speaker was Zhao Zhiyuan, and Greed went to North America to visit relatives. "The business of Donglai Trading Company has developed rapidly, especially after President Hill was elected as the vice president of the Light Industry Federation.

, coupled with the current economic weakness in the mainland, it can be said to be of high quality and low price. If this continues, Donglai Trading House's trade volume can double again this year."

After first introducing the performance of Donglai Trading Company, Zhao Zhiyuan said: "Because it is the end of the year and most factories have to shut down for the New Year, Donglai Trading Company has to urge the factories to work overtime and the logistics and transportation companies to step up transportation, otherwise it will

Missed the boat

During the period, I couldn’t take it into consideration for a while. However, this situation is changing. Donglai Trading Company has ordered 500 trucks, and there are currently 120 trucks on the way back. I guarantee that this situation will change after the year.

Great relief.”

"That sounds nice." Yang Le disagreed. He probably had a lot of arguments last year, and said, "You just said that the business of Donglai Trading House will be doubled. What guarantee is there? If I remember correctly.

, are these more than 100 vehicles destined for Pujiang?"

With the growth of Donglai Trading Company's business, the shipping volume will also increase significantly. For Donglai Trading Company and Xisheng Department Store, the logistics company's transportation capacity is limited, so it is natural to give priority to Donglai Trading Company.

"Ahem..." After being exposed ruthlessly by Yang Le, Zhao Zhiyuan could only laugh a few times, a little unnaturally, and said: "As I said just now, the situation in the twelfth lunar month is quite special, because the workers have to celebrate the New Year, and they have to stop work for about half a month.

This is why there is a shortage of transportation capacity. In fact, the Guangdong Provincial Logistics and Transportation Company is enough to meet the needs of both of us."

Yang Le said expressionlessly: "I ordered 10 trucks from Shanxi Heavy Industry years ago, and they will arrive one after another starting in April."

"You have also seen the current situation. Can the automobile factory that is about to be built in Shenzhen consider producing trucks?" Zhao Zhiyuan suggested.

"Since there are not enough trucks and Donglai Trading Company is not short of dollars, why can't we order more?" Even if the motorcycle factory is started, it will be two or three years later. Raw water cannot save the immediate fire. Cai Zhiliang said: "Xi

In the future, Sheng Department Store will not be limited to Yangcheng. What can a few trucks do? To continue to expand the scale of Donglai Logistics and Transportation Company, it should not be limited to transportation. It should also establish warehousing systems in various places and standardize operations. Please study it.

, I don’t want this kind of incident to happen again.”

"Don't worry, I will discuss it with President Hill as soon as possible." Zhao Zhiyuan quickly expressed his position.

"That's good." Cai Zhiliang immediately said: "Ale, let me know when the foundation stone of the automobile factory is laid."

This is something that Cai Zhiliang has personally supervised since last year. It has received support from Shenzhen City and even Guangdong Province. He must be present to congratulate him.
Chapter completed!
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