Mercedes Benz

In 1873, Gottlieb Daimler, who was the director of the technical department of Dentz Engine Factory, wrote a three-pointed star on a postcard he sent to his wife to represent his residence at that time, and made a special statement: There is always

One day, this auspicious star will shine on my life's work. In 1890, this auspicious star began to be used on the products of the newly established Daimler company. In March 1899, Amy Jellinek (then serving as CEO

After the Austrian Consul General in Hungary and a member of the Board of Management of Daimler AG drove a car named after his daughter Mercedes (gentle and elegant) to win the "Tour of Nice" car competition, he suggested that Daimler

All the cars produced by the company were named "Mercedes", and Daimler readily agreed. In 1901, the "simplex" brand car designed by Wilhelm Maybach used "Daimler Mercedes" as its trademark for the first time. 1909

In 1923, Daimler placed a large three-pointed star and four small three-pointed stars and "Mercedes" in the ring; in 1923, it placed the three-pointed star on the engine radiator. From then on, this star

The auspicious three-pointed star stands proudly in the wind, elegant and eye-catching

BMW

Karl Rapp and Max Fritz founded the Bayer Aircraft Company in Munich; in 1917, the company was changed to Bayer Engine Co., Ltd., which is the origin of the Bayer Company abbreviation (BMW); in 1918, the company was changed to Bayer Engine Co., Ltd.

The current name is BMW Motor Company. "BMW" was once translated as Bayer. Since BMW started its business by producing aero engines, the blue in the trademark is the sky and the white is the propeller. This is the "BMW" trademark.

The first major feature; the second major feature is the two metal square frame air intake grilles in the middle of the radiator (nose) of the "BMW" car. bmw (BMW) is the abbreviation of the company's full name "bayerihemotorenwerkeag". "BMW"

It adopts a graphic of double circles inside and outside, and above the double circle, there is a trademark with the word bmw. The entire trademark is like a blue sky, white clouds and a propeller that keeps running, indicating the long history of BMW and symbolizing the company.

The company's past leading position in aero-engine technology also symbolizes the company's consistent purpose and goal: to satisfy the greatest wishes of customers with the latest science and technology and the most advanced concepts in a vast space and time, reflecting the company's vigorous and progressive spirit and

A new and ever-changing look.

rolls royce

The founder of Rolls-Royce never imagined that a train would connect the two of them, and they would become one of the most famous limousine companies in the world's automobile industry today. 90 years ago, Charles, a businessman who distributes French cars,

Rolls (a royal nobleman) and Henry Rice, an engineer who built cranes and cars, met while riding the same train and hit it off, so they went north to Manchester together. That day, during lunch, the two talked about life and

business, and drove a car together to visit Manchester in the afternoon, thus deepening the friendship between them. Rolls immediately reached an agreement with Royce, with Royce responsible for the production of cars, Rolls responsible for marketing, and giving the cars manufactured by Royce

Exclusive offers in the market. At the same time, they named the car Rolls-Roe, which was once translated as Rolls-Royce and later translated as Rolls-Royce.

Porsche

Porsche Research, Design and Development Co., Ltd. is Germany's largest automobile research and design company. It was founded in 1930 by the famous genius design master Dr. Ferdinand Porhe. The company is responsible for various automobile companies and governments.

He commissioned various research topics and design work, and also accepted design, research and test tasks commissioned by relevant foreign automobile companies. Dr. Porsche's first work was the highly successful "Beetle" car. World War II

Later, he and his son Ferry Porsche produced the 356 sports car. It was named 356 because Porsche made the 356th change to the design plan. The car was an instant success in the car race and won the championship. 60

Production of the 911 sports car began in the 1990s, when Ferdinand Porsche passed away, and his son and grandson Alexander Porsche inherited his business. In a 5-day event in 1967, a 911 was tested

The car broke 16 world records and was called the "top Porsche (Porsche)". As a result, Porsche sports cars became famous all over the world. The trademark of Porsche cars uses the shield-shaped emblem of the city of Stuttgart where the company is located, with a

The black horse shows that this place was famous for producing famous horses as early as the 16th century. There is the word Stuttgart (srt) on it. The antlers on the background tell people that this place was also a place for hunting. The golden background represents ripe wheat.

The black and red stripes represent the fertile land and people's wisdom respectively. The company name is in the most conspicuous place above, outlining a beautiful pastoral scene, symbolizing the company's glorious past and bright future.

ferrari

Ferrari is the world's most famous Italian manufacturer of racing cars and sports cars. It was founded in 1929 by the world racing champion and epoch-making car design master Enzo Ferrari. Fiat owns 50% of the company, but the company

The company can operate independently. Most Ferrari cars are manufactured by hand, so the output is very low. About 4,000 cars per year.

Lincoln

Lincoln Continental (Liole) is a brand-name luxury model first launched by Lincoln-Mercury in 1939. This model shows that the technology of limousines produced by Lincoln-Mercury is impeccable and is the leader among luxury cars. It is known as the masterpiece of Ford Motor Company.

Lincoln (lioln) sedan is a car named after Abraham Lincoln, the 16th President of the United States. President Lincoln’s name is used to establish the company’s image and show that the company produces top-notch sedans. Its trademark is in a

The rectangle contains a shining star, which indicates that President Lincoln was the star of the unification of the American Federation and the abolition of slavery. It also symbolizes the brilliance of the Ford Lincoln brand car.

Cadillac

The Cadillac trademark is the "crown" and "shield" type heraldic pattern used by the Cadillac family in ancient religious wars. The seven pearls on the "crown" indicate that the Cadillac family has royal and aristocratic blood, that is, the Cadillac family is a noble."

The "shield" symbolizes that the Cadillac army is an iron-armed, heroic, invincible, and invincible force. The "shield" is divided into four equal parts by two dark brown sticks. The second and third equal parts have two

The interlocking brown sticks represent the knight-like bravery of the Crusaders on the distant battlefield. There are three black birds in the first and fourth deciles, and these two deciles are divided into two by the black stick.

And separate three identical birds, two at the top and one at the bottom. According to the customs of the time, if the birds without legs and beaks appear in three at the same time (i.e. the Trinity), it means sacred. These birds also represent boldness.

and passionate Christian warriors and wisdom, wealth, smart minds and perfect moral character. The various colors in the "shield" also have profound meanings. They represent marriage, land and harvest respectively. For example, red represents bravery and boldness; silver represents

Marriage, purity, fraternity and virtue; yellow represents harvest and wealth; blue represents innovation and adventure; black represents land. The Cadillac trademark is the "crown" and "shield" type of heraldry used by the Cadillac family in ancient religious wars.

Pattern. The seven pearls on the "crown" indicate that the Cadillac family has royal and aristocratic ancestry, that is, the Cadillac family is a noble. The "shield" symbolizes that the Cadillac army is an iron horse, heroic and adept at fighting, invincible, and invincible.

The "shield" is divided into four equal parts by two dark brown rods. The second and third equal parts have two intersecting brown rods, which represents the knight-like bravery of the Crusaders on the distant battlefield. The first and third equal parts have two intersecting brown rods.

There are three black birds in each of the fourth equal parts. These two equal parts are divided into two parts by black sticks, and three identical birds are separated, two on top and one on the bottom. According to the custom of the time, there are no legs.

Birds with harmonious beaks, if they appear in three at the same time (i.e., the Trinity), represent holiness. These birds also represent bold and passionate Christian warriors and wisdom, wealth, smart minds and perfect moral character. Various in "Shield"

Colors also have profound meanings. They represent marriage, land and harvest respectively. For example, red represents bravery and boldness; silver represents marriage, purity, fraternity and virtue; yellow represents harvest and wealth; blue represents innovation and adventure; and black represents land.

Buick

The "three-sword" pattern in the Buick trademark is its graphic trademark, which is the logo of the Buick division. It is installed on the car's diffuser grille. The three swords in the picture are of different colors (from left to

Right: The swords (red, white, and blue in three colors) and arranged at different heights give people a feeling of being aggressive and constantly climbing; it means that the Buick division adopts top technology and is sharp-edged; also

It means that the talents cultivated by the Buick Division are all capable and are invincible warriors with the courage to climb the mountain. On May 19, 1903, David Buick founded the American Buick Motor Company with the help of the Briscoe brothers, but soon the company

It was in trouble. Later, with the funding of William Durant, the company began to prosper and created the performance of ranking first in the United States in annual automobile production. In 1908, with the Buick Motor Company as the center, General Motors of the United States was established.

company. When General Motors expanded, Buick became the second largest division of General Motors. It designed and manufactured mid-range family cars. Buick's sales ranked third within General Motors.

toyota

In the 1990s, the "Lexus" brand luxury sedan launched by Toyota Motor Company was like a "dark horse", leaping into people's eyes with its unique style and its distinctive trademark "l". The "Lingzhi" trademark originated from

It consists of two parts: a graphic trademark and a word trademark. Its graphic trademark does not adopt the common form of three ovals nested in each other, but the first capital letter "l" of the English "lexus" is embedded in an oval and is embedded in

The radiator is in the middle; the rear of the car is marked with the word trademark "lexus", which indicates that the car is traveling on roads all over the world. In the 1970s, when Toyota did TV commercials in the United States, it always appeared with a friendly and humble face.

In front of the audience, in the 1990s, Toyota changed its friendly face in the past. For example, in a TV commercial, the picture showed the Lexus LX450 car climbing up a skyscraper and "freezing" when it climbed to the 40th floor. The slogan of the advertisement

"Lexus LX450 can do everything, but no car can be as good as Lexus!" Contrary to people's expectations, the arrogant Americans not only bought Toyota's account, but also supported it, making "Lexus" cars popular in the United States.

It became popular. Even European car critics, who had always looked down on Japanese cars, were full of praise and called them a "milestone" for Japanese cars. In 1933, Kiichiro Toyoda founded Toyota Automatic Loom in Toyota City, Aichi Prefecture, Japan.

Manufacturing Co., Ltd. established Toyota Motor Company in August 1937, and used his surname as the company's name and trademark. The early Japanese "Toyota" brand automobile trademark was the first capital letter "t" in the pinyin of "toyota".

On the engine radiator grille, the pinyin form of the company name "Toyota" is marked on the front or rear of the car. In the 1990s, "Toyota" began to use a new trademark, which was a clever combination of three oval rings with similar shapes.

Together, each ellipse is composed of a curve drawn with two points as the center, which symbolizes that the hearts of users and the hearts of car manufacturers are connected together, with a sense of mutual trust. It also gives the pattern a sense of space and adds the pinyin "

The letters "Toyota" are included in the graphic trademark. The two ovals in the large ellipse intersect perpendicularly to form a "t", and "t" represents Toyota Motor Corporation; the large ellipse represents the earth, and the "t" in the middle is connected with the outside.

The overlapping ovals make the "t" occupy the elliptical space to the maximum extent, making the "t" more prominent, which symbolizes Toyota's move towards the world.

modern

In 1947, Zheng Juyong founded Hyundai Motor Company. After more than 50 years of development, it has become the largest automobile manufacturer in South Korea and entered the ranks of world-famous automobile companies. Its trademark uses the italics "h" and "h" in an oval.

It is the first capital letter of the English name "hyundai" of Hyundai Motor Company. "Hyundai" first embodies the concept of "Hyundai Motor Company that took off in the world in 2000"; secondly, it also symbolizes the development of Hyundai Motor Company in harmony and stability.

.The oval in the trademark represents the direction of the car.

Opel

"Opel" was once translated as Obel, taken from the surname of the founder Adem Obel. The trademark is composed of two parts: pattern and text. The pattern represents the company's technological progress and development, and it cuts through the sky like lightning, shocking

The world symbolizes the speed of cars, and also shows off its research achievements in aerodynamics; the word "opel" is the surname of the founder. In 1862, Adam Obel (adanopel) founded it in Rüsselheim

The company originally produced sewing machines and bicycles. In 1897, it began to produce automobiles. In 1924, the company built Germany's first assembly line for automobile production, which greatly increased automobile production and dominated the field of cheap cars in Germany. In addition, Obel

The family may have had concerns about the German government at the time, so they sold 80% of the company's shares to General Motors of the United States in 1929. Since then, Opel Motors has become a subsidiary of General Motors in Germany.

public

The German word volkswagenwerk of Volkswagen means a car used by the public; the graphic trademark is the superposition of the two letters v and w in the German word volkswagenwerk, and is embedded in a large circle, and then the entire trademark is embedded in the engine radiator

In the middle of the grille on the front of the car. The graphic trademark is shaped like three "V" characters, like a V shape made with the middle finger and index finger, which means that Volkswagen and its products must win-must win-must win. The text trademark is marked on the car.

The name of the car is marked on the trunk lid at the rear. The Volkswagen trademark is simple, distinct, attractive and unforgettable. Volkswagen is the youngest and largest automobile manufacturer in Germany. It makes Volkswagen famous.

Its product is the "Beetle" sedan (designed by Porsche), which has produced 20 million units in the early 1980s. It launched Volkswagen's first high-speed train, followed closely by the Polo,

Golf, Audi, Passat, Santana, etc. are also sold all over the world.

Citroën

In 1900, Andre Citroen invented the herringbone gear. In 1912, Andre Citroën began to use the herringbone gear as the trademark of Citroen's products. Later, Citroen organized two trips across the African continent and across the Asian continent.

Travel has made Citroen cars famous. French people are cheerful by nature, love to be fashionable, and like novelty and beauty. The "Citroen" car embodies this French character, exuding the romantic atmosphere of France every moment.

Renault

The company is named after its founder Louis Renault. The graphic trademark is a pattern made up of four diamonds, symbolizing the integration of the three Renault brothers with the automobile industry and indicating that "Renault" can operate in the infinite (four-dimensional) space.

Competition, survival, development. In 1898, the three brothers Louis Renault founded Renault in Biyancourt. It is one of the oldest automobile companies in the world. Currently, Renault is the second largest automobile company in France. Its main products are Renault

Brand cars, business cars and sports cars, etc. Renault cars are one of the most exported models to Germany, and their quality and reliability are also considered to be first-rate.

Fiat

In 1899, Agnelli founded Fiat in Turin, a city in northwestern Italy, and began to use a shield-shaped trademark; in 1906, he began to use the first capital letter "f" of the company's full name as its trademark. "fiat" in English
To be continued...