【315】Star production line
"I said to show you. He held a concert, and more than 10,000 tickets were gone in a few minutes. Even the cheapest 28-yuan scalpers can be sold for 88. The concert became popular. How can we build momentum for TV dramas next?"
"Hey, his restaurant is about to open! So he ran to his store the next day and happened to be met by his fans, and then invited his fans to dinner. These fans will definitely show off online. Zhang Yang made people add fuel to the fire and became a hot search. Is he a good reputation?"
"The restaurant is about to open, there is publicity, right?"
"The more important thing is the name of the restaurant! What is it? Jianghu! What is Jianghu? Martial arts are called Jianghu. Who is Zhang Yang? Zhang Muzhi! The leader of the martial arts world!"
Qian Mu also drank a lot of wine. He was excited at this moment, and he gave advice to the country and spit out. "The leader of the martial arts world also personally took his own Condor Heroes to film the Condor Heroes. Now even the TV series has been promoted again!"
"The most awesome thing is that this time, is he apologizing? It's obviously just to promote the TV series!"
"Why is the TV series going to be broadcast before Phoenix Video announced its playback plan? It's impossible that it's because it's inexperienced or confused about when it will be broadcast, right?"
Qian Mu almost couldn't help but slap the table when he was excited, "It was intentional! It was announced on purpose two nights before the broadcast, and complained to everyone at night. Then he got up early in the morning and posted a Weibo to apologize. He didn't have to spend a penny, and he directly searched the top spot and promoted it again!"
"Now everyone wonders if "The Legend of Condor Heroes" will be difficult to start tomorrow! He has also earned another good reputation for nothing. He will correct any mistakes and put fans and audiences first!"
"I doubt if someone really complains that it's not necessarily because it's too late to broadcast online. He said there were fans who sent private messages. Who knows if it's right?"
After Qian Mu was excited, he became a little excited and sighed, "So I said his marketing genius. Hua Guang's "The Legend of the Condor Heroes" was also broadcast online before, without any splash. When he arrived at him, look, it hasn't been broadcast yet, there are only so many tricks!"
A group of people looked at me and I looked at you. At first glance, such a publicity plan sounded a bit irrelevant, but after thinking about it, it seemed that there was a little reason.
Seeing that he was shocked by himself, Qian Mu continued, "Also, when he debuted, he wrote songs to girls he liked. This is very common, right? Of course, what he wrote is really good, Lin Yiran is indeed beautiful, and his grades are indeed good... But he became so popular when he participated in a talent show. Why do you know that he was chasing Lin Yiran, or even in high school, and he didn't feel much disgusted?"
“That’s the importance of marketing!”
"He is very good at brainwashing everyone unknowingly. First, he sets up the image of a top student, a talented man, a beautiful woman, and a deep affectionate person. Everyone thinks what he does next... Just like what Jing Yuan said just now, why do you think that he is short of money if he wants to make money?"
"By the way, I missed a little bit. The game he invested in is about to be publicly tested, right? So he posted on Weibo, and every sentence and every word had a deep meaning. Why did he say he wanted to make more money? It was to make everyone wonder where his money was spent... Of course, these so-called fans may be pretending to be by the staff and helping to lead the rhythm."
"Okay, now everyone knows that Zhang Yang has invested in and developed a game. Then I must be curious about what game Zhang Yang has made, and then go to learn about the game. He will follow the trend and promote it, and the game will be publicly beta..."
Qian Mu slapped his face, and a crisp "pop" sound, "It's hot again!"
He looked around at everyone on the table: "Isn't this a genius? What is a genius? One link after another, there can be no mistakes in any link. They have all planned it step by step and realized it!"
"Don't he have another movie? When the movie is about to be released, he will definitely take advantage of another wave of momentum... His movie is not broadcast during the summer season, right?"
Zhou Yanwu shook his head and said, "It should be this year's Spring Festival."
Qian Mu nodded, as if everything was in control. "It should be that it was not coordinated well, or there was always a gap in the hundreds of secrets. Otherwise, the movie would be arranged in the summer season, and with this wave of popularity, it would be possible to save a lot of publicity expenses."
After hearing the director's analysis, Lu Yimo was both amazed and frightened. Unexpectedly, Zhang Yang was so scheming at such a young age. It was so terrible! Fortunately, he offended many people, otherwise he would probably kneel down and beg for mercy directly, or turn around and hug his thighs...
He thought for a while and said, "This shouldn't be Zhang Yang's arrangement? How old is he? Maybe there is a master behind it."
Qian Mu said: "No matter whether it is made by Zhang Yang or not, we must pay attention to such a person."
He actually wanted to say that friendship is good, but Lu Yimo and Zhang Yang have conflicts, and there is a very likely future conflicts. After all, the entertainment industry is a standard pyramid structure, with so many positions at the top. When Zhang Yang stands there, he is destined to block the path of the people below.
And the closer one is, the more difficult it is to avoid conflict.
As for alliances, there are not many of them who are so arrogant and have a lot of money here, including myself.
Qian Mu thought of this and silently calculated that Zhou Yanwu must have calculated one, Jing Yuan, Cheng Feng, Tan Wei, and Zhang Yang should not be willing to offend him easily. He should be able to calculate half of it. Although he does not have the ability to do anything to him, there is no need to easily become an enemy of him.
When he thought about this, he suddenly realized that there seemed to be another choice.
Why be an enemy?
Isn’t Yiyang Film and Television recruiting soldiers since last year? Zhang Yang has strong originality and filming skills, so why can’t he cooperate?
As soon as he changed his mind, Qian Mudun felt that a broad road seemed to appear in front of him. Tan Wei was not enthusiastic about him because he had a strong backstage and wide connections. He also insisted on the postponement of "The Song of the Great Wind", but Tan Wei was quite dissatisfied with it, and there were many differences in other aspects.
Tan Wei praised Mu Yun and actually wanted this little girl to keep the protagonist. The woman in love really has zero IQ. No matter how good her life is, she will not resist the drama!
Since that's the case, why do you still have to go into Tan Wei's circle?
Yiyang Film and Television is far from strong enough now, but its potential has been shown. Zhang Yang has a background and a brain, but he is temporarily short of people. Although he has a close cooperation with Li Changge, Li Changge is within the system and cannot become his own person.
No matter how close a partner is, he is not as good as his own!
Thinking of this, Qian Mu found that such a big tree with a broad prospect and a large tree that is not strong enough seems to be worth a hug. He did not show too many expressions on his face, but he was silently thinking in his heart, wondering if Zhang Yang could leave a pendant for himself on his legs.
Mu Yun glanced at Tan Wei's expression before saying, "He can use this method, can we use it too?"
Qian Mu said: "Of course it can be used, but it is hard to say what the effect is. Some can be learned, while others are not easy to learn. For example, if he uses his influence, who can learn it?"
This is like saying that it is obvious that Zhang Yang has no influence. Mu Yun is too far away, and Wang Yin no longer cares. Others do not rely on fame to make a living. Jing Yuan and Lu Yimo are here to compare Zhang Yang.
Jing Yuan didn't care much, but Lu Yimo was just unfair about this. After Qian Mu said this, his expression was not good again and said, "It's not that exaggerating. It's marketing, just promote it well."
Qian Mu naturally saw his dissatisfaction and smiled: "In fact, in terms of fame, Yimo and Jing Yuan are not inferior to Zhang Yang, but the impression in ordinary people is different. Zhang Yang can do this, on the one hand, because he is very popular, and on the other hand, it is also the most important thing. From his debut to now, he has always maintained a very positive energy, or in other words, parents hope that their children will become like, study well, have talent, and even finding a girlfriend is an ideal type of the nation... So many conditions appear on one person at the same time, and it is difficult to replicate."
Tan Wei said: "There is no need to copy everything from others. If you want to learn what is useful, you can learn it by learning it. It is best to use it as a reference.
Mu Yun nodded, with a very agreeable and a little unconcealed admiration. Tan Wei looked at him and smiled slightly. Seeing this, Qian Feiyu immediately shouted: "Sister Wei is right, that's the reason!"
Tan Wei smiled softly again.
Qian Mu said: "We can really use some publicity techniques when we look back."
Shi Yan is also a well-known screenwriter, but among the people present, Mu Yun is worse than him in terms of qualifications, but he is a novice. He doesn't rely on his qualifications to make a living, so he can only be careful and dare not talk much easily. At this time, he also agreed: "Yes, for example, that promotional video, promotional song, etc. are pretty good."
Cheng Feng added with a smile: "You can also find some other gimmicks, just like there were dramas and movies in the past that must have rumored scandals. In terms of marketing, it is better to find something that everyone likes to watch. Zhang Yang is smart because everyone likes to follow, and they are all positive things."
Zhou Yanwu smiled and said, "This is reasonable, so people have the ability."
Lu Yimo didn't expect that he would turn around and become exaggerated again, and said a little quarrel: "That may not be the case. Just like what Director Qian said just now, they were all arranged and just acted."
Zhou Yanwu glanced at him, picked up a piece of scallion shredded green onion from the plate in front of him and put it into his mouth. He chewed it with relish, put down the chopsticks, dragged the ending sound "eh" and said, "Director Qian, I'm not arguing with you. If you mean this, you're so careless. I know the supervisor of Zhangyang Studio, and I've never made a fake one."
Lu Yimo's expression was even worse, and she had to say something else. Seeing Tan Wei look over, she had to shut up.
Tan Wei asked with a smile: "Director Zhou still knows the people from Zhang Yang?"
Zhou Yanwu smiled and said, "It's considered a family friend, and the relationship between elders is good. I don't know her very well. It was only last year that she had to work at Zhang Yang. I just talked about it two days ago."
Cheng Feng seemed to be interested, and smiled and said, "Director Zhou seems to have a good impression of Zhang Yang?"
Zhou Yanwu said: "I can't say I have a good impression. I have some interest, but I haven't met you before, so it's hard to say."
Jing Yuan, who lowered her head and played with her mobile phone for a while, suddenly interrupted: "Hey, I saw another Weibo..."
She did not affect the awareness of Tan Wei, Cheng Feng and Zhou Yanwu's conversation atmosphere. She raised her head and smiled: "It was sent to the fan who sent a private message to Zhang Yang. The content was that he posted a screenshot of the private message on his Moments. As a result, there were a lot of likes and comments, saying that he had never had such a sense of existence as he had today since he opened his Moments..."
Tan Weichengfeng laughed, Mu Yun, Qian Feiyu, Lu Yimo laughed, and soon burst into laughter.
Jing Yuan also laughed: "After this person posted on Weibo, he liked and reposted a lot of comments. The person who liked the most said, 'I guess after opening Weibo, he never had such a sense of existence as he did today', and I was so laughed to death."
...
When Cheng Feng went out of the private room, he wanted to send someone to take Zhou Yanwu back. Zhou Yanwu waved his hand and said, "No, I'll take a walk first. There is a friend's shop next to me. Let's go and see you... I'll leave first and see you again."
After Zhou Yanwu turned around, the smile on Cheng Feng's face disappeared immediately. He watched him leave, then smiled again and leaned against Tan Wei, "What does Sister Wei think this surname Zhou mean?"
Tan Wei sighed and said, "This is not obvious. If we don't deal with Zhang Yang, we will be ready to stand on Zhang Yang's side."
Cheng Feng frowned and said, "Zhou Yanwu is not such an impulsive person. What reason is there to do this?"
Tan Wei said lightly: "It means there are things we don't know. For example, this time... Zhang Yang did this, and Huashi also thought that nothing had happened before? Is this like Huashi's style?"
Lu Yimo, who was glanced at by her, felt a stern heart, lowered her head and did not dare to say anything again.
Cheng Feng looked at Jing Yuan, who spread his hands, "I'm wondering too, but I don't plan to get along with Zhang Yang. I'm a member of his fan group who often dives, and I just opened a Phoenix Video annual membership."
Cheng Feng sighed: "Actually, there is no need to mention Zhang Yang. Now that I'm done, I guess the cooperation will not be reached... Why don't you find Zhou Fengyi, or do you ask Wang Ting?"
Tan Wei thought for a while and said with a smile: "Don't worry, wait and see."
Qian Mu listened to the last conversation between the two, smiled and said, "Brother Cheng, Sister Wei, I'm leaving too."
"Okay, slow down, come back and get back together."
"Hey!"
Qian Mu and Shi Yan left together. Shi Yan called a designated driver and took the two to Shi Yan's residence. After entering the door, Shi Yan fell on the sofa. Qian Mu also sat down next to him and sighed.
Shi Yan got up and took two bottles of water, opened the bottle and took a bite, and then asked, "What's going on today?"
Qian Mu sighed: "Cheng Feng is planning to open a company by himself and wants to cooperate with Tan Wei. Zhou Yanwu is also a partner..." He paused and looked at Shi Yan and asked: "Do you think the commercial value of a star... Simply put, how to cultivate a star with commercial value?"
Shi Yanzhababa's eyes, "If you film or sing, you are famous, and you will have a value?"
"But the problem is that this is too troublesome. The works need to be accumulated, and they are all selected from the professional classes. There are only so many people every year, and they are monopolized by several colleges. Of course, some are not professional classes, but it is too difficult to make a comeback."
Qian Mu's tone was quite ridiculous, "Where can you stand this if you want to make money, so he thought of a way to avoid the most troublesome steps in the middle."
Shi Yan blinked again: "What does it mean?"
"Don't celebrities all need media publicity. Now that the media is so developed, there are companies that are ready to build celebrities directly through publicity. Regardless of whether there are any works or not, they will make people famous first."
"Who can buy it if you don't have any works? How come you are popular?"
"You look good! You can try your best, be filial and polite. Anyway, it's not easy to praise you. Nowadays, children are just taking this set. As long as you look good and praise more, you will follow your fans... In this way, not only can you create a fast star, but you can mass-produce it. Anyway, you won't lose much money if you don't become popular. If you become popular, you will make a lot of money."
Qian Mu also thought this was a bit ridiculous, but when he thought about it carefully, he felt that it was not impossible. "And more importantly, there is no need for business ability. As long as you look good, you can bypass the academy!"
"And the threshold is lowered. No matter whether you have learned singing and acting, there are so many people in China who are handsome. It doesn't matter how good your business ability, how good your quality, or whether you even recognize your words or not, it doesn't matter if you haven't attended school. Of course, it's better to have it. It doesn't matter if you don't. Anyway, it's all about bragging."
He sighed again, "If this road really works, whoever they want will become popular in the future will become popular, just like the assembly line in the factory, and there is no big difference if anyone puts it on. If this batch is not popular, a group will create another group... Anyway, there are so many people who want to get into this circle! This is really holding the lifeline!"
Shi Yan was silent for a long time, "What about us?"
"We? It depends on others' mood."
Qian Mu smiled again and breathed a long sigh of relief, "I originally wanted to get in the car, but I didn't seem to look down on it, and I thought I could not care about these things, but in the end I didn't seem to care so much..."
"so what?"
Chapter completed!