Xun's...Minister Zhang, don't ask for the management of the sales department, do it. You can also cheat on you! After all, we are in the early stage, and this initial sales are very important. Whether this first shot can be fired depends on your sales department. But don't worry, in terms of advertising arrangements, I will wait for Mr. Cheng to come back and discuss with him as soon as possible, so as to try to provide advertisements to cooperate with your sales department as soon as possible. Moreover, you don't have to worry too much about channel dealers. Mr. Cheng and I have arrangements. Then we will go to meet these channel dealers in the capital together."

Li Zhiyang smiled and said to Zhang Jian. Zhang Jian was relieved at this time. After all, this company was in the forefront and had little fame in the industry. Even his sales department was full of recruits.

He was also very nervous about future sales plans. If Li Zhiyang and Cheng Dazhuang were willing to use their relationship at this time, then it would be twice the result with half the effort for the company's products to go public.

During this meeting, Liu Jie was completely a spectator. Although he was named Vice President, he was not like Li Zhiyang, and he was reborn, and the major he studied was not in management.

It is still his stage of learning and growth, so Li Zhiyang hopes that he will stay by his side and learn more. Although he doesn’t know much, everyone is crossing the river by feeling the stones.

But at this time he would like to thank him. Before he was reborn, he had a dream stage. Those management books were not in vain. Because it was only accumulation at that time that he could freely enjoy today.

Through this meeting, Qu Li and Huang Xilai looked at Li Zhiyang completely. According to their original understanding, this young man might be a red descendant. Now he has some capital and wants to learn from others to start a company. He thought he had no idea, but although Qu Li changed his view of Li Zhiyang after that trip to Baoshi.

But I didn't expect that at this company meeting, his speech was so clear. Although he didn't show much about managing the company, he seemed quite immature and shallow, the two views he expressed were still very important to the direction of the company, which shows that at least this young man's mind was not completely covered in mud.

Quli has no ambitions, she just needs to work peacefully and securely. Now she has her own warm little nest, a small child, and a husband who loves her. So she doesn’t have much ambitions in her career.

Huang Xilai was very jealous of Zhang Jian, who was in two important departments. However, he was very clear-cut and knew his level and expertise. So although he was very jealous, he didn't dare to express too much.

When Li Zhiyang saw what he was going to express today, he had almost said everything, so he said that the meeting would be over. Zhang Jian, Huang Xilai and the others stood up and walked towards the door.

But Li Zhiyang suddenly remembered something. So he said, "By the way, Minister Zhang, please let the sales department issue a report to me as soon as possible. I want to see where you will start."

"Okay, Mr. Li, I will ask them to summarize a report as soon as possible and Zhang Jian said, then turned around and left the office.

Seeing a few people leaving the office, Liu Jie did not leave. He waited for a few people to go out, then turned around and said to Li Zhiyang, "Yangzi, you can do it! I really didn't see that you were talking one by one, and I didn't understand it. I really didn't see that you still know so much about the management and structure of the company.

Today, Li Zhiyang did shock him because he had no experience in these aspects at all. And he thought Li Zhiyang should have no experience either. But the two points raised by Li Zhiyang today were recognized by those three people. You should know that those three people are different from them. They are all people who have worked in large companies and have experience in managing companies. Especially Zhang Jian and Cheng Dazhuang told him that they were a proud person and he must not offend him. But at today's meeting, Li Zhiyang was stunned, and the two of them even boasted about each other. He really couldn't see through this Li Zhiyang.

"You little! It's time to learn more. Don't always be like a child. Read more books when you're free, and go to those forced halls, bars, etc., so you won't know all of these?" Li Zhiyang pretended to start teaching him.

"Get out, get out, get out, why do you speak like my father? You're fat, you're really panting." Liu Jie was displeased when he heard his tone.

.Hahaha, okay, I won’t say it anymore. You’ll be a fool’s vice president in the future! Don’t make people laugh at that time

"Get out, am I such a useless person? Alas! By the way, what books do you read...

It seems that Liu Jie is still a little angry. Seeing Li Zhiyang's progress, he doesn't want to be a waste of time, so he also feels that it's time to learn.

"A pretty good manager, I suggest you go and check out Jack Welch's autobiography first, and...

.

Li Zhiyang reported a bunch of titles, Liu Jie wrote them down carefully and went out.

Li Zhiyang did not stand up, but turned the boss's chair and looked out the window. His office was in the southeast corner of the floor, which was about 30 square meters long. There were floor-to-ceiling windows in the office. When he turned around, he could overlook the beautiful view of the entire Haidian Development Zone.

Li Zhiyang looked at the scene outside the window and felt a lot of emotion in his heart for a moment. He is really a boss, and he can add the word "general" behind his name.

But he himself knew his level. From a manager not long ago to a manager now, he still has a lot to learn and a lot to improve.

If he wants to succeed in the Haitian brand, sales and marketing planning are the key.

For a sales-oriented company like Haitian, there is a little advantage now that it has just started to establish it, so each department is very united now. The key is the two things about sales and marketing. The department must cooperate well, one is responsible for pushing and the other is responsible for pulling. As long as it can have good interaction and create a good push-pull combination, it is possible to give their products a place in the market.

About sales. Li Zhiyang also did this in his previous life, and even bought a lot of books to read for his work at that time. At that time, he was still a good kid who was motivated.

The two sales companies that Li Zhiyang admires most are Coca-Cola and Procter & Gamble in the United States. Both of these two brands are master-level companies at the marketing level. Coca-Cola sells a cough syrup into a world-leading brand, while Procter & Gamble makes its multi-brand strategy superb, which makes countless domestic companies worship it later. Coca-Cola, as a century-old brand, has enough experience in brand building, sales management, and even various market operations to become the object of learning many consumer product brands. This is even more so. This company's superb means of brand promotion and mergers and acquisitions is indeed worthy of worshipping many companies.

Fortunately, there is a Zhang Jian in his company. This guy accumulated a lot of work experience when he was in the marketing department of Coca-Cola. Later, he changed jobs and worked as a middle-level management, and accumulated a lot of management experience in that position. In addition, his Peng degree and his entrepreneurial experience in Naojin are enough to make him a legend like a panacea. Moreover, this guy is almost forty years old, and there is still no lack of challenges. And the missing points in entrepreneurship are what makes Li Zhiyang appreciate him the most.

Li Zhiyang felt that he could learn a lot of useful things from him. The god of leadership he believed in was Jack Welch. Li Zhiyang, the leader of the previous group, had read his autobiography and even gained a lot of inspiration from him. Zhang Jian once worked at the same time, and believed that he should be very familiar with the biography, helping and leading the life style. Moreover, Zhang Jian's American company style is also very conscious of Li Zhiyang's modern company management and business philosophy. Li Zhiyang felt that Zhang Jian's more than three years of work experience has even allowed the company culture to penetrate into his bones.

He really wanted Zhang Jian to implement the essence of his culture in every link of Haitian Company. Especially the most important thing is to establish a culture of performance first in the company, and referring to the human resources policies of the three types of people set, this will definitely benefit his company a lot.

In fact, he really wanted Zhang Jianlai to be the company's 0, but it's not possible now. The company has not yet been on track. He is not able to recuperate yet. Besides, he still has to penetrate his image into the hearts of every employee during this period. Let them know that he is the real leader of the company.

But now he is really unqualified as a small leader, at least he is unqualified in management.

Management is a permanent topic, and management is also a task and discipline. In simple terms, management is planning, execution, control and measurement.

If Li Zhiyang wants to succeed, management not only needs to manage this company, all aspects, but also needs to manage people.

Every success in management is the success of the manager, and every failure is also the failure of the manager. The vision, dedication and honesty of the adviser decide whether to manage properly or poorly.

As a manager, you should pay attention that first, you must manage through goals; second, you must take more risks and be able to consider the long-term; third, you must be able to make strategic decisions; fourth, you must be able to establish an integrated team, where each member of the team can measure his performance and performance based on common goals and management; fifth, you must be able to communicate information quickly and clearly; sixth, you can regard the company as a whole and integrate your functions with it.

Finally, an excellent manager must be knowledgeable, and it is not enough to confine himself to a certain industry or a certain product.

Li Zhiyang is also limited to simple understanding of the above, and in many aspects, he still lacks practice.

However, recently he has also summarized his own set through continuous summary and learning from other successful managers.

Jack Welch advocates flat management and boundless management. However, when the company grows bigger, although it has a strong competitive scale, this scale may become resistance rather than motivation.

Communication difficulties caused by excessive management levels may hinder a vibrant atmosphere.

The flexibility, high speed and convenience of communication of small companies should be used in the management of large companies.

This is Li Zhiyang's management concept. Haitian Company is still a small company in the industry. It is easy to turn around with a small ship. This is also the key to formulating annual plans and facing some sudden changes.

But scale is also the key to the market's decision on the outcome, so what Haitian is more important now is development, requiring rapid growth of enterprises to be the top priority. Although there will be many problems in development, these are not as good as scale expansion. However, the most important thing is to grasp the expansion of the company's scale and the communication between internal departments to avoid the occurrence of non-cooperation between departments and intrigue between each other, which intensifies internal consumption and affects the development of the company.

To put it bluntly, we must balance the two, which is the king! This management is a science and art!

Er Erying was imagining without realizing it. He didn't know when. He only thought about having two houses in the capital, and being a sloppy citizen who was peacefully a resident of a landlord, and was at the height of a leader who could stand on a high ground to control the overall situation.

In the afternoon of the same day, Zhang Jian's sales department sent a thick stack of plans to Li Zhiyang's desk. In fact, Li Zhiyang also knew that many of the sales departments in his company are novices and the only few experienced sales personnel jumped from other sales industries. Therefore, this book of plan cannot be written by those people, and it is very likely that Zhang Jianlai personally took charge of it.

Li Zhiyang carefully read the plan. After reading it, he put the plan on his desk and took a deep breath. Zhang Jian really has the means! He is indeed a very extraordinary talent.

This book, about Haitian products’ launch plan, is very detailed, from channels to advertising, even to pieces and packaging.

Li Zhiyang was deeply touched after reading it. This plan not only involves the sales collection part, but also involves the company's marketing, strategic deployment, brand positioning, etc. It seems that there are really many things worth learning from this senior Zhang Jian.

The next day, Li Zhiyang called out the four current leaders of the company to the conference room for a meeting, including his and the secretary Otan, who recorded it, a total of six.

Liu Jie, Zhang Jian, Huang Xilai and Qu Li were all present in front of him, the book of Ji Ge that came to Zhang Jianjie yesterday.

After everyone was about to get up, Li Zhiyang gave Liu Jie and others a while to read this book and read the book Ji Ge and the book. After fifteen minutes, after everyone had read it, he cleared his throat and prepared to have a meeting.

"The book in your hands is sent by Minister Zhang yesterday. I think it's very good and pragmatic." Li Zhiyang said, looking at everyone's expressions.

Zhang Jian had no expression at this time, but the color in his eyes told everyone that he was very proud of himself.

"Minister Zhang, please give you a detailed introduction." Li Zhiyang decided to give him this opportunity.

"Okay." Zhang Jian didn't refuse and started.

"I think the most important thing for our new brand before entering the market is the brand positioning. Nowadays, it is no longer a time of rushing business. I think our company, which is already a sales-led company, is to establish a brand."

"I said yesterday. Mr. Li made the brand distribution in detail. It divided the low-end, mid-end, high-end and noble versions into the same level. In this way, we can clearly target this level of consumer groups and work hard to solve the problem."

Zhang Jian took a sip of water and continued: "But our company is in its inception. At present, the most important thing for the company is to seize the market. So it is mainly aimed at low-end and mid-range consumers. So at present, we should pay more attention to the position of our mid-range brands. I think high-end and noble versions of products can be launched on the market during major holidays, such as National Day, Mid-Autumn Festival, or Spring Festival."

"So, to seize the market, we must first establish a brand and let people know our products, and at the same time we must start distributing through channel dealers. At the same time, our sales department must start active promotions."

Everyone listened with concentration, and Zhang Jian became more and more excited as he spoke.

"We are not famous at the moment, so in terms of advertising and contact with major chain pharmacies, Mr. Li and Mr. Cheng have to worry more about it."

When Zhang Jian said this, he looked at Li Zhiyang. Li Zhiyang nodded to him and said he knew. After Zhang Jian could see the sign, he continued.

"And I think we should not only focus on the communication and communication between channel dealers of chain pharmacies, but also pay attention to an emerging channel carrier, that is, large commercial centers and supermarkets. At present, we do not have our own outlets, so these places with large traffic are also good choices. At present, many large chain supermarkets have already opened health care counters, and we can also do things here."

Li Zhiyang nodded. It is true that in many large supermarkets he has been to in his previous life, there are counters to buy health products. "But the characteristics of supermarket channels are low gross profit margins and high sales volumes. At the same time, the development speed of domestic supermarkets is extremely amazing, and their penetration rate will continue to increase. Consumers who shop in supermarket channels are easily affected by promotions. Therefore, our sales motivations are mainly promotions and discounts. Advertising promotion activities and brand image are more important. Promotion design must be effective. At the same time, execution must be in place. Therefore, I designed a double gift. The focus is on the individual storage of our products' sales containers and the management of product display."

Zhang Jian talked happily, and everyone was fascinated by the fact that Li Zhiyang felt that he had learned a lot from Zhang Jian's explanation. He had some things that he couldn't understand in the plan yesterday, but he suddenly understood it.
Chapter completed!