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Chapter 143: Short Video Positioning

"But short video operations belong to new media, are you sure you're not joking?"

Although he was expecting the prodigal son Jiang Huaqing to return, Jiang Ge was still a little worried.

"I really know something. I wrote the copy of my ex-girlfriend holding milk tea, and I took the photos. At that time, I had a pure personality. I didn't expect that I would help others by holding her up."

Mentioning this, a trace of sadness flashed across Jiang Huaqing's face, remembering his past experience. His girlfriend loved the latest trends. At that time, short videos had just appeared and she had become a senior player, but she didn't have many fans.

At this time, he offered to help his girlfriend, so he spent a week writing a plan. The picture of a cup of milk tea paired with the copywriting of Tsinghua University's campus flower instantly attracted countless fans, and also laid the foundation for disaster.

His girlfriend flew away and he became a lonely man. He couldn't think of it and became mentally ill.

"Well, I still have that plan in my office software, and I can show it to you. I also have some old photos with her."

Thinking about this, Jiang Huaqing walked directly to Jiang Ge and asked, "Can I use your computer?"

"Okay." Jiang Ge nodded.

As Jiang Huaqing skillfully logged into the chat software, countless sweet pictures of Hesu Matcha in his private space came to Jiang Ge's eyes, and the latter had no choice but to believe it.

"Okay, I didn't expect that your boy would still be so lucky. Even though they are separated, women are not just looking for eternity, but only want to have them once, which is considered a blessing."

Jiang Ge's eyes rested on one of the selfies. In the photo, Su Matcha was wearing a school uniform and showing her hands with scissors. Her innocent face could not tell that she was a green tea bitch.

He was a little envious, because his good-looking cousin would not suffer any loss.

"What Yanfu? Stop teasing me, cousin. My life has been ruined by her. Now I have been delayed for several years before graduating from college. I can't do anything." Jiang Huaqing gave a bitter smile, his face full of bitterness.

Who can understand his mood? How proud he was once is now ridiculous. He has missed the most important youth in his life.

It's all because of one woman.

"Okay, there are no obstacles that can't be overcome. I believe in you. That woman only chooses others because of money, but she doesn't know that you are the greatest treasure. Follow me...my cousin will take you back to the top!" Jiang Ge quickly cheered Jiang Huaqing up.

Since the opponent's ability has been confirmed and he is a famous college student with a flexible mind, he still has to hold this good card in his hand.

So he said, "I now appoint you as the manager of the new media department. You are responsible for building your own team. Whether you are looking for your old classmates or looking for people on recruitment software, you are fully responsible."

"I only want one result, and that is to create a few pillars of the company, at least as good as your ex-girlfriend."

"Thank you, cousin."

Jiang Huaqing seemed a little excited. The rights and trust Jiang Ge gave him were huge. He felt that he had the motivation to fight, but this request made him frown.

"I will work hard, but I can't guarantee that I can run it better than my ex-girlfriend. After all, it still depends on the talent of the person involved."

"I know about the looks and potential. Don't worry, there are several good prospects in the company, and their looks are no worse than your girlfriend's."

Jiang Ge thought of Gong Lina and the twins. These characteristics were still valuable to cultivate.

"In addition to appearance, there are other things. I don't know what the current market competition environment is like, and I need to analyze it carefully." Jiang Huaqing frowned, looking very steady.

"Okay, just do your best. After all, this is our business. After it is completed, I will open a company for you. If it fails, I won't blame you."

Jiang Ge nodded, not wanting to put too much pressure on the other party.

He naturally knows the differences between people. Some people are born with potential, are very photogenic in front of the camera, and know how to speak and do things. They can easily mingle with fans, but some people have looks but no talent, just like a certain person.

Like some popular celebrities, they only know one expression every time they act.

"good."

Only then did Jiang Huaqing smile lightly, and immediately got into the intense preparatory work, without any hesitation at all. Especially when Jiang Ge announced that he was the manager of the new department, it caused an uproar.

"What happened? That idiot turned out to be the most important manager of the new media department. Isn't this boss a nepotist?"

Many people have such worries, especially Jiang Ge's sudden rise to power, which has made the company uneasy. However, Jiang Ge is not worried at all. He hopes that some people will jump out and eliminate some people who do not belong to the company so that the company can be purer.

In just one week, the original business department manager resigned, and the director of the photography department changed jobs. In an instant, Ruan Siming found Jiang Ge to express his concerns.

Jiang Ge waved his hand, "Let them go, no need to persuade. Now the company is going through a big change, focusing on online popularity promotion. It is different from the previous direction. Once we start doing it, we won't have to worry about no advertisers coming."

For this situation, Jiang Ge left early and made preparations. He immediately merged the photography departments of the two companies and appointed a director. He also planned to move the company to that building over there. It was too shabby to stay here.

For this reason, he directly rented the floor above. The two companies formed a brother company upstairs and downstairs. It was also a good thing to supervise each other. As expected, Jiang Huaqing had some ability. Instead of recruiting his classmates, he directly recruited a few people online.

.

Two copywriters, two operators, and one editor started creating accounts and started creating short videos.

"Boss, these are two short video plans we have just made. According to the expertise of the company's artists, the twin sisters are positioned as cross-dressing experts, and Gong Lina is positioned as a singer and model, taking a differentiated and high-quality route."

"The characters of the twins directly follow their original personalities. One is gentle and restrained, the other is enthusiastic and playful. These are very down-to-earth characters. Gong Lina took the fashionable and friendly route to create the image of a model who has dreams and likes to sing."

In the company conference room, Jiang Huaqing reported the plan to Jiang Ge. Several main figures, Ruan Siming and Gong Lina, were sitting quietly at the table, mainly listening to the attitudes of the parties involved.

He also got to know several models in the company in the past two days and knew their personalities and characteristics, so he thought hard and set a direction.

He said that Jiang Ge was afraid that he would not understand and explained, "The reason for doing this is mainly because the twins are too young to pretend. Gong Lina is also a model. Fans can find out in the future, so it is better to talk directly to each other.

shape."

"Well, your consideration is very comprehensive and fits their situation."

Jiang Ge looked at Gong Lina and others who were silent at the table. The twin sisters were also listening with curious eyes. Their delicate doll-like faces were indeed of great promotion value.

He looked at the three parties involved and said, "What do you think? If you have any questions, raise them now. Once the direction is determined, it cannot be changed. In the future, the short videos and promotion directions you shoot must also follow the positioning, and you cannot do anything that damages your character."

.”

This is no small problem. Stars in the entertainment industry attach great importance to their personal reputation.

Although Internet celebrities are not as good as celebrities, the nature of their work is the same, they rely on fans to make a living, so they must maintain their image at all times.

He didn't want to cultivate him with great difficulty, and suddenly one day someone would make his fans hate him and lose his followers because of a detail.

"It's no problem for me. I can sing. It's easier to attract fans by posting singing videos. I quite like it."

Gong Lina first stated that her video direction is to post beautiful photos and then edit singing videos. It is very simple and much easier than being a model. Moreover, the shooting company has a salary and a share of the video revenue. This is simply a pie in the sky.
Chapter completed!
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