"You are right. You must have brand awareness and be recognized by the public before they will come and buy my strange-flavored duck. Just like when I first started making duck necks, I went to Jiangcheng to get some experience.

There are many ducks selling on Jingwu Road.

It was the experience I gained from the store in Neck, coupled with my own exploration, that led me to create the unique and strange-flavored duck. Then I opened my first store in E City. E City is not as good as Jiangcheng.

, but there are not many businesses that make duck necks, so the competition is small.

"With its unique taste, Weiwei Duck has established itself in Hubei City and opened many branches." Zhou Fugui said, "Now that we go to Jiangcheng to open a branch, it can actually be said to be a counterattack, but this counterattack did not kill Hao.

I thought that after trial and error, I would create

The new strange-smelling duck will definitely win a big victory when it returns to Jiangcheng and become a blockbuster, but I didn't expect it to be like this. There are more than ten or twenty people queuing up outside other stores, but there are only two or three people in front of my store. It's so sparse.

It’s so disappointing that it greatly reduces one’s confidence.”

Zhou Fugui looked haggard. He had really spent a lot of time on the strange-smelling duck these days.

Su Xing comforted: "As I just said, the strange-smelling duck is a new breed for the people of Jiangcheng. They will inevitably have conflicts in their hearts. They will definitely not try more if they don't understand it. But as long as the reputation is established, first

Let them weaken their inner vigilance and be willing to try it, and then they won’t have to worry about buying the weird duck later. Naming the show I just mentioned is a great opportunity.”

"But the naming fee of 1 million is really a bit high. I have only earned about this amount of money this year. This naming fee can drain all the current liquidity." Zhou Fugui said, "If it cannot be reached,

As a result, the losses will be too great."

"Without investment, where will the income come from?" Su Xing said, "If you are not willing to invest in this advertisement, then I will invest in it myself."

"Aren't you already planning to use QQ as your title? Why do you have other advertisements to invest in?" Zhou Fugui has not yet made up his mind.

"QQ definitely wants to sponsor the show. That's right. I advise you to pay the naming fee and jointly sponsor with QQ. The reason is that the brand of strange duck is very suitable for sponsoring this program. Everyone eats it every day.

Things, the program itself is aimed at young people, and young people are more willing to try new things. Let’s eat some strange-flavored duck together at the party.

Try some when you have a late-night snack, and use the strange duck as the sponsor of the young talent show. The two complement each other and can promote each other." Su Xing said, "Of course, if you insist on not being the sponsor, I can't force it.

, after all, Weird Duck is still dominated by you. I only have a partial investment and participate in dividends. If you don’t name it, I will name it independently.”

Zhou Fugui hesitated for a moment, took a sip of tea, and looked up at Su Xing: "You are really sure about this show. If the show is not well-known, the advertising effect will be reduced, and the naming fee invested will be

It will be wasted."

"This program was proposed by Wendi Yang and I, and then she proposed it to Jiangcheng TV. With the support of the station director, the program will soon have auditions. Although there are still many doubts about the program at present, I believe that such a large-scale talent show will definitely

Being an instant hit can help Jiangcheng TV as a platform compete with other hassle-free news TV platforms, and it can also bring huge returns to sponsors." Su Xing is very confident.

Super Girl has brought a lot of revenue to Mengniu. Sponsoring Super Girl makes money. The turnover of Mengniu Sour Yogurt is 700 million. After the sponsorship, the turnover of this flavor product soared to 2.5 billion. Not only that, advertising investment

The overall total revenue in the following year was 50% higher than the previous year. By virtue of sponsoring this program, Mengniu defeated Yili in terms of net profit.

Mengniu tasted the sweetness and continued to name it. Mengniu's ability to become a big brand has a lot to do with the investment in advertising for such programs.

Including melatonin, hot girl and other well-known products, in fact, they are promoted through advertising to make the product widely known and recognized by the public, so it became a hit.

QQ now has capital investment and a clear development direction. It can propose an innovative product feature every once in a while. The rest is just to expand the number of users and let everyone know about this product.

There is nothing more effective than naming a national program.

Of course, if advertising can be done during the CCTV News Network, the advertising effect will definitely be better, or advertising can be inserted in popular TV series, which can also achieve a strong advertising effect, but whether it is advertising in popular TV series, or in CCTV News

The cost of advertising during the simulcast stage is not something Su Xing can afford.

Do as much work as you have the ability to do, invest as much money as you have, and use the least money for maximum leverage. This is what Su Xing can do at this stage.

While the two were chatting, Zhou Fugui drank three cups of tea. After Su Xing explained to him, he did not rush him and drank tea with him. It would be best for Zhou Fugui to agree to co-brand with Su Xing. Su Xing is in this wealthy place.

The strange-flavored duck has invested money in it and will share the dividends. If the strange-flavored duck sells better, it will get more dividends. If it can be listed in the future, the multiple of the return on the initial investment will be a terrifying amount.

In fact, at the beginning, Su Xing was also considering whether to list Youjia Milk Tea as a sponsor or give this opportunity to Zhou Fugui. If Youjia Milk Tea has now expanded to Jiangcheng and has more than a dozen branches in Jiangcheng, Su Xing will

He did not hesitate to take the two co-branding qualifications into his own hands and would not give it to Zhou Fugui. At most, he would only give Zhou Fugui a spot in other advertising stages.

But now a milk tea shop has just opened in Hubei City, and the plan was made after discussing with Zhang Ling during the Chinese New Year, and the pace was accelerated.

The steps are too small and too slow. There are not many unique milk tea products, so it is easy for imitations to appear. If you rush to name the brand and advertise, the only ones who will be cheaper in the end may be those counterfeiters.

Weird ducks are different. Although they are all duck necks, different duck necks such as Jingwu duck neck, Juewei duck neck, Zhou Hei duck, etc. are made by different people, with different ingredients, different recipes, and different tastes.

Customers will be able to identify it after tasting it, so giving the naming opportunity to Zhou Fugui can ensure maximum benefits.
Chapter completed!