"Let me tell you this, Hubei TV station currently has four channels, news channel, economic and video channel, variety show channel, graphic information channel. The advertising costs of each channel are different, and different column segments within the same channel

Advertising fees are different. For example, the E City News Channel starts at 6:30 in the morning. It has E City News, Live E City, Law in E City, Hot Topics, etc., with a total of 17 columns." Cheng Xiong said.

"Before 6:30, in the 15 seconds before the Hubei news is broadcast, the cost of advertising is 800 yuan a month. Because the time is relatively early, there are not many people watching, so the cost is lower. But the hot spots are very interesting.

The more people there are, the higher the cost. The monthly advertising cost for fifteen seconds is one thousand yuan."

"So cheap?" Su Xing was a little surprised. He had been mentally prepared before coming, thinking that he might need tens of thousands of yuan in advertising expenses a month, but he didn't expect that Cheng Xiong said that hot spots with more viewers would be very popular.

, the monthly advertising cost is only 1,000 yuan.

If Su Ran hadn't introduced him, Su Xing would have almost thought that the person sitting in front of him was a liar.

"Is this still cheap? It's not cheap anymore." Cheng Xiong said.

"But how come I heard that some companies have invested tens of millions or even 100 million in advertising fees?" Su Xing was very impressed by the slogan "No gifts will be accepted during the Chinese New Year this year, only melatonin will be accepted as gifts."

It’s profound, it’s like a wild bombing, and I vaguely remember that there was a time when melatonin seemed to have won the title of King of the Health Products Industry in Prime Time by CCTV, and it took nearly 200 million to get this title.

"You should be talking about CCTV's advertising revenue. How can local stations compare with CCTV?" Cheng Xiong took out a piece of paper from his pocket, unfolded it and put it in front of Su Xing, "These are different channels and columns of E City TV Station.

, specific cost schedule for advertising in different time periods,

See for yourself. The higher the cost, the better the effect. The lower the cost, the fewer people will watch this column. The time period is usually in the middle of the night, and then in the morning, not many people watch it. I suggest you if you want to

If you want to advertise, it’s best to choose between 7pm and 9pm.”

The food arrived. While eating the food, Su Xing looked at the list in his hand and asked a question: "Brother Cheng, do the columns listed on the list you gave me include all the columns of the Hubei TV station?"

"Yes, all the columns of the four channels of Hubei TV Station are on this list. However, some columns are not static and may be changed. But the general situation is the same as what is written on the list I gave you.

Same." Cheng Xiong nodded.

"Most of these programs I see are news interviews, or some activities held in the Hubei Theater. Why is there not a larger column, such as a talent show, or a guest interview program for celebrities? Such programs are more popular.

Only when people welcome it can we bring more viewers to the TV station, right?" Su Xing suddenly remembered this after seeing this list, and maybe he could give it a try.

This road should be possible.

"What you said is of no use to ordinary prefecture-level and municipal TV stations. Only provincial stations and CCTV can do this, because viewers across the country can receive provincial stations and CCTV programs, but county and city-level TV stations

Only a small number of areas in this city or several nearby counties and cities can receive it." Cheng Xiong said, "This is why the advertising cost of E City TV station is relatively low in your opinion. With fewer viewers, the cost will naturally be lower.

Already."

Su Xing suddenly realized that when Cheng Xiong said this, he understood that TV stations in ordinary counties and cities are indeed not available nationwide. Only provincial stations and CCTV programs are available nationwide.

Su Xing felt a little regretful, as the idea in his heart seemed to take some time to be implemented.

"I'll just choose this one, the advertising time before and during the TV series." Su Xing chose.

"No sleep tonight? This TV series has a total of forty-three episodes. Two episodes are broadcast every day. It has been on the air for three days. The effect is not bad and it is quite popular among the audience. The advertising cost for a month is one thousand yuan." Cheng Xiong.

He glanced at where Su Xing was pointing.

"Generally, the effects of advertising will take longer to show, at least three months." Cheng Xiong reminded, "Otherwise, it is better not to advertise. The results will not be great in a short period of time, and the investment and harvest may not be achieved.

Proportion."

"Then let's put it in for one year." Su Xing said directly. One thousand yuan a month seemed to Su Xing very cheap. Even if it was a local TV station, it was definitely worth it. It would only cost 10,000 yuan a year.

Su Xing suddenly thought of a question: "Can I still place ads at other times?"

"Of course, as long as you pay and the ad space is still vacant, you can place it." Cheng Xiong nodded, "Why, do you want to place another ad at other times?"

Su Xing nodded and chose two more time periods, both of which were between ten and fifteen seconds long. The costs were six hundred and eight hundred a month respectively. The total advertising costs for the three time periods were only two thousand a month.

Four hundred yuan, Su Xing can afford it.

After selecting a time period for advertising, I asked Cheng Xiong some questions that I didn't understand. We chatted for about an hour, and the matter was basically settled.

Cheng Xiong said: "If you are sure, there are no problems, and no more changes will be made, I will prepare the contract when I get back. You will definitely not be able to sign on the contract. If you are not old enough, you will have to find a family member to come and sign. There is another one.

, you have to hurry up and find someone to do the advertising, so you can arrange it directly when the time comes."

"Okay, no problem." Su Xing nodded.

The food was almost done and things were settled. Su Xing and the other two were about to leave when they heard the sound of quarreling downstairs.

"I'll go over and take a look." Wendi Yang immediately carried her bag downstairs and took out her camera from her bag as she walked.

Su Xing and Xiong Xiong also followed them out of the private room and went downstairs.

"This is the weird-smelling duck you sold me? The color is wrong and the taste is not normal. This is fake. You are cheating and you have to pay compensation." Downstairs, a middle-aged man held a duck in his hand.

A plastic bag, questioned.

There were several people standing opposite the middle-aged man. Judging by their clothes, they must be people from Zhou Ji Restaurant.

"Don't worry, show me the weird-smelling duck in your hand." Zhou Fugui looked at the person in front of him and said kindly, "I'll make sure first to see if it's from my store."

"What? Do you still want to admit it? What I bought was the strange-flavored duck. I had eaten it in Jiangcheng before and thought it tasted good. When I returned to E City, I found a chain store, so I bought a big bag and tasted a few pieces of duck neck.
Chapter completed!