When Xu Xin saw the news, the plane was already about to take off.

He didn't read the content.

For some things, just knowing the results is enough.

What's more, this process was planned by him.

After turning off the iPad, he sent a message to Yang Mi:

"The news is out."

"Well, I saw it, fired. What else needs to be done next?"

"Wait. Zhang Weiping is not a guy who likes to suffer losses. If he suffers a loss this time, he will definitely get it back in other ways. We just need to wait for him to take action."

"...What if Director Zhang suffers a loss?"

"The old man will definitely suffer a loss. If he doesn't suffer a loss, how can I continue to operate?"

"Okay. Let's talk about it then. Where are you going now?"

“Chengdu.”

"Okay, thank you for your hard work, okay?"

"Nice to work with, brother."

"Hehe, okay, big brother!"

While laughing, he ended the communication with his wife.

Soon, the private plane shot into the clouds.

A new journey has begun.

…

For "Hawthorn Tree"...if Xu Xin were to sum up this promotional trip, the biggest feeling would be tiredness.

After leaving Yanjing and arriving in Chengdu on the night of the 14th, he flew to two cities a day on average across the country.

On the 15th, I went to Chengdu in the morning, Chongqing in the afternoon, and then got on a plane to Guangdong that night.

Guangdong, AH, Zhengzhou, Wuhan...

On average, one city in the morning and one city in the afternoon, combined with radio broadcasts, online media interviews and other publicity, the tight time is like a life-threatening charm.

Make him exhausted.

It made him miss the old days very much.

It was so easy in the past. He was a little transparent in the entertainment industry and had no rivals when the movie was released. He could just follow the crew and do some publicity.

But... since this society entered the era of smartphones, the propaganda carrier seems... the rhythm has become a little different.

The box office of Chinese-language films has been rising year after year, but the proportion of investment in publicity has become increasingly huge.

The total cost of filming "The Hawthorn Tree" was only eighteen thousand and less than two thousand, but now the cost of publicity, excluding the previous ones, has been raised to fifteen million since the official publicity period.

Ridiculously high.

What a nice family? Spend fifteen million in ten days?

The money flowed out like running water.

Xu Xin feels that the publicity expenses are a bit exaggerated...

It’s not that I’m worried about money, but I’m looking at it in terms of “shooting costs”.

The publicity cost of a movie has almost caught up with the shooting cost. Are you saying that this is outrageous?

But there are people who are more exaggerated than him.

For "If You Are the One 2", they prefer to use resources in a big way compared to preview screenings.

The background of Beijing Circle was suddenly revealed in front of everyone.

The first is Weibo.

Artists from Huayi collectively called Director Feng’s film.

Everyone's Weibo will have a Weibo related to "If You Are the One 2 will be released on December 22".

Then, with the development of the "footprint" function on Weibo, which allows everyone to see which Weibo posts their favorite celebrities have posted comments and left footprints in the dynamic system, suddenly there are more and more Weibo posts of these celebrities.

There are many messages that like the news related to "If You Are the One 2".

These "indiscriminate bombardments" are like a complex but extremely sophisticated tree diagram, making the online marketing of "If You Are the One 2" quite overwhelming.

Then there are various media meetings.

The media are invited to watch it. After watching it, the interview will be conducted and the interview video will appear directly on the sections of various entertainment news websites.

High definition, no ads, watch as you like.

Then, the most prime advertising spots were at the entrances of theaters in major cities. Life-size portraits of Ge You, Yao Chen, Shu Qi, Sun Honglei and others for the "If You Are the One 2" advertisement became a hit.

They haven't been here since the movie promotion period.

And let alone various radios, advertisements, or hot posts...

They also took over the 30 seconds of prime advertising time before the movie starts in major theaters.

Compared with "If You Are the One 2", in Xu Xin's eyes, the promotional methods of "Hawthorn Tree" are extremely ridiculous, and they are like a younger brother.

Moreover, the overwhelming publicity of "If You Are the One" made Xu Xin feel ashamed.

In the past, he only knew that the Beijing circle was very powerful, but he had never dared to underestimate this circle.

But now... as the tip of the iceberg suddenly emerged from this intricate and complex thing, the majestic details still made his heart shudder.

Knew it……

They didn't lose this battle, and we didn't win either.

Tsk.

He was filled with emotion, but not dissatisfied.

I don’t even think there’s anything wrong with a “poor guy” like me who works so hard to promote myself.

Some things in this world require equal exchange.

Their stupid method costs less but is hard work.

As for the propaganda of "If You Are the One", is it powerful? The answer is yes.

But they also spend a lot of money.

According to Wang Sicong, the price of "If You Are the One 2" just for the trailer on the big screen at the entrance is astronomical.

Not to mention anything else, Wanda only counts the 30 seconds of advertisements before the start of other movies in terms of "hall".

One week, one hall, 30 seconds, 4,500 yuan.

At first glance, this figure seems very cheap. In one week, there are so many movies shown in each hall, and an advertisement will be shown for you in the first 30 seconds of each movie, and it only costs 4,500 yuan. Is it cheap?

Just like cabbage.

However, there is a problem here...

How many halls does a single Wanda Cinema have?

Lao Wang gave an accurate figure:

"As of now, Wanda has a total of 142 theaters opened in 73 cities across the country, with a total of 1,247 large screens." (Note 1)

1,247 screens equals 1,247 halls.

The number of cinema screens nationwide totals more than 8,500.

There are more than 30 chain cinema brands.

Although he doesn't know how many other theater brands besides Wanda have released "If You Are the One 2".

But come to think of it... the top 10 brands must all be on the market.

For Wanda alone, a 30-second pre-roll advertisement costs over RMB 5 million per week, not counting the advertising space at the entrance of the theater and the advertising space for promotional videos that are rolled and played outside the theater and charged according to the number of times.

Just think about it.

Let's start with five million and decrease according to the number of theater brands. No matter how you estimate, the cost of hard advertising alone in ten days will not be less than seventy million.

Coupled with the overwhelming publicity campaign, Huayi's people at least spent close to 500 million on publicity expenses.

The publicity of 500 million real money has created the overwhelming situation it has today.

How can I compare the expenses of 15 million to others, which I think are exaggerated?

With this exaggerated scale, anyone with a discerning eye actually knows what is going on.

Normally, people in Huayi would not spend so much money on a movie... If nothing else, "Tangshan Earthquake" had a box office of 700 million, and its publicity cost was less than 70 million.

For "If You Are the One 2", if there is no other reason, if it is promoted normally, the 50 million will not be used up.
To be continued...