The recognized box office prime time period for theatrical movie releases is within seven days from the release.

Or to be more detailed, its curve should start from the first day, then go all the way up, and finally reach the highest point on the third or fourth day, and then start to slowly fall back from there.

The curve trend of "Hawthorn Tree" is very normal.

From 30 million on the first day, to the third day, with the help of Christmas Eve and Friday night prime time, it ranked first with 55 million, and successfully increased its total box office to 127 million.

Breaking 100 million in three days. In the past, this might have been another...phenomenal mythical record.

But to be honest, the box office of the Chinese film industry is booming this year. Xu Xin's performance is calculated based on three days, and he can only rank fourth among domestic films.

Feng Xiaogang's "Earthquake" and "If You Are the One" ranked first and third.

The second place went to Xu Xin and Feng Xiaogang, who once again quietly collected 26 million at the box office when they were "fighting" fiercely, bringing the total box office to 443 million.

Breaking five is no longer a problem.

In the crazy month of December, the prosperity of the domestic film market allowed everyone to see the magnificent future of Chinese-language films.

Whether "Let the Bullets Fly" can aspire to be the number one box office hit in China this year has become a hot topic.

But on Christmas Day, the biggest topic is "If You Are the One".

Its rating is too low.

Compared with "The Hawthorn Tree"'s current rating of 9.3, after it cooled down for 72 hours, its opening rating was only 6.5.

The difference between the two is so obvious.

And this gap also appeared very intuitively in the box office on the third day.

Putting aside the "war of words" caused by a girl's Weibo, as far as the quality of the film is concerned, it is obviously not good.

If "The Hawthorn Tree" brought Liu Yifei back to the realm of a terrestrial fairy, then "If You Are the One 2" has mixed reputations on the Internet, which has the effect of embittering several actors.

The first one to bear the brunt was Shu Qi.

Her performance as Liang Xiaoxiao was criticized by many people.

In fact, objectively speaking, Shu Qi's ability to perform the role of Liang Xiaoxiao in such a "reviled" manner is considered by insiders as proof that her acting skills have been greatly recognized.

But the audience obviously didn't think so.

They think the character Liang Xiaoxiao is very bad, but Liang Xiaoxiao does not exist.

So what to do?

Just scold Shu Qi.

We are both heroines, look at Liu Yifei.

Liu Yifei's acting in "The Hawthorn Tree"...not to mention anything else, just the scene of wearing an old-fashioned swimsuit and swimming in the river with the third child...The pure light exuding from the fairy sister makes us look at her,

Anyone with the slightest evil thought in his heart should be pulled out and shot for five minutes.

I'm sorry, our filth actually tried to infect the fairy sister, we really deserve to die.

But what about you?

The character Liang Xiaoxiao you played almost had the word “bitch” written on her forehead...

Therefore, Shu Qi, who was recognized by everyone, including Xu Xin and Yang Mi, posted a few posts on her Weibo during the promotion period of "If You Are the One 2"...

The ancestral graves were almost dug out.

And Shu Qi’s experience is not unique.

After the ratings of "If You Are the One 2" came out, several leading actors suffered criticism and abuse from many people on Weibo.

Naturally, this also includes Feng Xiaogang.

But this is also the reason for the weirdness of the Chinese film industry.

The more the audience scolds, the more popular it becomes.

Whether intentional or not, from the moment the two movies entered the promotion period and reporters started hyping up the rivalry on the same stage, all the ingredients for the two movies to explode at the box office were already in place.

Just like these news praising Liu Yifei and stepping on Shu Qi.

Since the release of the two movies, all topics, good or bad, have been like dry wood thrown into the raging fire, burning the heat in the furnace in the second half of December to a level that is difficult to reach with ordinary publicity methods.

The audience doesn't need to form cliques. If you don't watch "If You Are the One", you won't watch "The Hawthorn Tree". If you don't watch Liu Yifei, you won't watch "Shu Qi".

The competition between the two movies is actually more like a movie feast for the audience.

It doesn't matter if you watch "The Mountain" or "Fei".

If that doesn't work, wouldn't it be okay if we watch "Rang"?

If we watch all three movies...at worst, it's okay if we go to Chen Kaige's place to eat sour food?

Neither Xu Xin nor Feng Xiaogang deliberately guided this atmosphere, nor did they do anything to fan the flames.

Both parties tacitly chose to let things go their own way.

On the fourth day, the box office of "If You Are the One 2" once again returned to the first place on the day with a score of 42.33 million.

[A novel app that has been running stably for many years, comparable to the old book-chasing tool, and a source-changing app used by old bookworms,]

However, its rating has dropped from 6.5 to 6.3.

The box office of "Hawthorn Tree" stayed at 41.2 million.

The box office of both movies fell at the same time.

Although both movies have already passed the prime time period on the third day, which was at the right time and in the right place, the box office trend is normal.

But anyone with a discerning eye can see that the upper limit of "Hawthorn Tree" has been reached.

Christmas is on the 25th, which is a Saturday. Its box office did not increase but began to decline. Although it is still strong, it is basically impossible to push forward.

Both films lagged behind and lost the qualification to hit the second single-day box office of this year exceeding 60 million.

The first person to break the single-day box office record for domestic films was Jiang Wen's "Let the Bullets Fly."

In fact, this record is nothing. As a director, Xu Xin has never broken records.

Ranked first at the box office on the first day, the fastest to break the 100 million dollar film record, the youngest director in the 100 million dollar club, the youngest director in the 200 million dollar club, the fourth director in the 300 million dollar club...

People's records have been broken to the point of weakness.

But after seeing the potential of "The Hawthorn Tree" reaching its peak, people at Xiying Studio still couldn't help but feel a little regretful.

Although they also know... In terms of investment return ratio, "Hawthorn Tree" can be said to be the best among the others. The total cost is controlled within 35 million. Xu Xin used the super high return rate to not only make Xiying Film Studio and

Shanghai Film Studio has made a lot of money, and more importantly...

Compared with its opponent, it is unknown how many streets it has outshined the opponent.

But humans, that’s what they are.

Always greedy.

After Christmas, the box office of "The Hawthorn Tree" fell again on the 26th, ending with 39.02 million.

The same is true for "If You Are the One 2", with the box office dropping to 36.55 million at the end.

Strictly speaking, the gap between the two sides is still not widened, but their potential has indeed been exhausted.

Monday, the 27th.

Huayi opened in the red at a price of 28.51. At the end of the day, the stock price was 29.17, an increase of 2.3%.

It also opened higher and moved higher on the 28th, with the stock price rising nearly 7% in two days.

After the end of the 28th, the first-week box office results for the two movies were also handed in.

The box office of "Hawthorn Tree Love" and "If You Are the One 2" both exceeded 200 million.

"Hawthorn Tree" first-week box office: 241 million.

"If You Are the One 2" first week box office: 239 million.

The two movies simultaneously broke through the 180 million shackles set by Feng Xiaogang's "Tangshan" in July this year. Under the intertwining heat of the two, they collided with one of the most brilliant fireworks in 2010.

Different from Chen Kaige’s high and low moves, Jiang Wen is not the only one who excels.

The two movies relied on this..."love and killing" in the eyes of the audience to break through the shackles of 200 million, and once again raised the box office in the first week of the Chinese film market!

It has reached a level...that many people cannot understand.

The audience and the media were not surprised that "Hawthorn Tree" ranked first at the box office in its first week.

Again, after the movie star lineup and the director's personal appeal and publicity energy are burned out, the only thing that can be relied on in the end is the quality of the movie itself.

As a film that won the Best Director and Best Newcomer awards at the Venice Film Festival, "The Hawthorn Tree" received a super high reputation of 9.0 points from more than 110,000 people. On the last day, it completed a counterattack, with an advantage of two million.

It surpassed "If You Are the One 2", which had a reputation that fluctuated between 6.0 and 6.0.

Won the top spot at the box office in its first week!

Xu Xin, a young director born in the 1980s, once again proved one thing to the world.

Big investment + big publicity + star lineup ≠ invincible!
To be continued...