Chapter 136: There is a He Xiaobao in the mountains
I quickly ran to Zhang Chuang to check if he was injured. I rolled up his sleeves and saw that the joints had swollen. Fortunately, there were so many clothes in winter that they could protect them, otherwise it would be more serious.
Zhang Chuang put down his sleeves again and said to me: "It's okay."
The shocked Guan Ying finally said to Zhang Chuang: "Go to the hospital for a CT scan to prevent bone injury."
"Hey, you won't let Zhang Chuang go by yourself, you're so insincere!" I said to Guan Ying.
"I haven't finished speaking yet, don't interrupt!" Guan Ying glared at me and said to Zhang Chuang: "I'll send you there."
"It's okay." Zhang Chuang said without any expression.
I patted Zhang Chuang on the shoulder and said, "The physical matter is not careless." Then I said to Guan Ying, "Sister, then please take Zhang Chuang for a trip."
Guan Ying ignored me and said to Zhang Chuang beside him: "I'll drive, you're waiting for me here." After that, he ran to his car and looked at her anxious figure. I smiled. Perhaps this woman was not as ruthless as she looked!
.........
After I separated from Guan Ying and Zhang Chuang, I immediately drove back to the town. I received a notice from the "Cai Meng Factory" studio: The construction of their online store has been completed and I need to give the next instructions.
After arriving in the town, He Mengjie took me to the studio. Although this studio belongs to mine, it was also my first time visiting.
The studio is about 30 square meters, with some European pastoral ornaments placed inside. The carpet is grass-colored and very clean. Some plant wall stickers on the wall make the entire studio look very spring-like. I am very satisfied with this working environment. It can be seen that the members of the team have put in their thoughts. I believe that the main credit is the two girls He Mengjie and Shi Jing in the team, so it is also necessary to have one or two girls in the team.
"Teacher Zhang, are you still satisfied with our arrangement?" He Mengjie and Shi Jing came to me and asked.
I lit a cigarette, looked at it again, and said, "It's great... But can you please stop calling me Teacher Zhang, don't you think it's more intimate to call the boss?"
"Okay, boss... But can you abide by the studio's rules and extinguish the cigarette first." He Mengjie said, pointing to the prohibition on the wall to smoke indoors.
I was a little embarrassed and quickly put out the smoke, but I admired their attitude very much. As a team member, I really need to know how to be self-disciplined.
.........
After I sat down, I opened the newly built Taobao store and looked at it. I was undoubtedly the best in the decoration of the store, the processing of pictures, and the description of the text. Their professional level is very high and can instantly kill many high-end stores' artists and content editors, but this is not what I want.
I asked Hu Kun, who was responsible for taking photos, "Have you done it when I asked you to find a simple but funny mountain citizen image?"
"It's done." Hu Kun said and handed me the camera.
I turned on the camera and looked through it. The photo shows a villager with a round head but a little dull eyes. Every part on his face seems to be born for the sense of joy, which is very consistent with my requirements.
I nodded with satisfaction and asked with a smile: "What is this person's name?"
"He Xiaobao."
"OK, from now on, he will be the shopkeeper in the name of our store... Zhang Mingming, you will synthesize all the photos taken by Hu Kun for me."
Zhang Mingming asked me with some confusion: "Boss, what effect should I do?"
I said according to the original plan: "Put him into Bean, Obama, Calabash, Bai Suzhen, Spider-Man, Superman Image and Fan Bingbing as a couple and Liu Yifei as a couple... In short, no matter how fun, how out of line, how to do it, you must attract attention, but go first to ask for his own opinions, we still have to respect other people's portrait rights."
"Well, it should be fine. Village Chief He Quanyun purchased nearly 10,000 yuan of mountain goods from their house. If it is helpful to the store, he will cooperate." Zhang Mingming said, and then asked in confusion: "But how will it help our store and sales by praising his photos into various images?"
"I am going to do an online planner, and the theme is "There is a He Xiaobao in the Mountains". After paging these photos, you will post them in various communities on Taobao in the name of a third party. First of all, the mountain people are engaged in relatively advanced online sales, and these funny pictures are to attract attention and then magnify the topic. After the previous steps are completed, we will do a tragic marketing issue, which is best to attract official attention and give us a special topic." I said.
"The active sellers on Taobao exceed 100,000, so it's too difficult to pay attention to the official?" Zhang Mingming asked and said.
I nodded and said, "This is the fact. If the official can pay attention, this is the best result. However, we have laid a good foundation in the early stage, and it is not that there is no chance. First of all, mountain people are a vulnerable group. The official attention is a public welfare nature, which will enhance their brand image to some extent. What I just told you: Mountains represent backwardness, the Internet represents advanced, and here is very strong in the face of this. Once there is an opposition, topics will arise, and there will be attention to the topic... So the network planning we did in the early stage is to serve this... Now everyone concentrates on laying the foundation in the early stage, don't be afraid of boredom, must repost a lot, and use various free platforms to promote... At the appropriate time, I will borrow some media resources to intervene, and will not let everyone fight alone."
After I finished speaking, everyone's faces showed longing, and their dreams were about to set sail in this small studio.
I paused for a moment and said to Zhang Mingming, who was responsible for the decoration of the store: "The decoration and picture processing of the store are now too professional. I ask that the decoration fit the theme of "There is a He Xiaobao in the Mountains". I hope that the store will give others a simple and natural feeling... You just imagine this as a store opened by a mountain citizen, and it does not require high standards. This is what the integrity and adhesion mentioned in marketing, do you understand?"
"I understand, boss, we will definitely complete the task without fail." Everyone responded.
"Well... no one has ever been able to succeed at will, so I hope you have enough enthusiasm and patience to give... Everyone has dreams, but if you don't try because of difficulties and distance, it will always be dreams and dreams... I hope everyone can use this team as the axis, bravely and fearlessly to conquer their dreams, and I will accompany you throughout the journey and be your most solid backing... Come on, everyone!"
"Come on, for the dream!" The members of the team responded to me with the loudest voice. At this moment, I believe: no matter how difficult the network planning is, with a cohesive and dreamy team, we will definitely be invincible and create a miracle of our network planning!
.........
After I invited all the members of the team to have a meal at noon, I left the town. To be honest, this online planning is the least sure of all the planning cases I have ever done, but it is also the most confident, because I believe that this team full of vitality and passion, I cannot do everything myself. If I take this opportunity to cultivate a highly efficient and cohesive team, even if I fail in the end, it will be a rare wealth for me.
On the way back to the city, I received a call from An Qi. She told me: Tonight she will come to Jinan one day earlier than originally planned and let me take the time to pick them up at the airport. My mood also became uneasy in an instant. Perhaps the moment that really determines my life is coming!
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I drank some wine with my friend and came back early. I thought I could write another chapter, but I was a little dizzy. Now I really can't drink enough, so I only drank more than 5 bottles of beer today...
Chapter completed!