As the main leader in the development of voice navigation devices by SAL, Zhao Jianwu is of course very familiar with major competitors in the industry.

Industry giants like tomtom are the main research subjects. According to the information collected by Zhao Jianwu, Tomtom mainly produces high-end navigation instruments, but due to some problems in product updates and operations, the company's revenue has performed poorly in recent years. The annual revenue in fiscal 2012 was about 1.1 billion euros (about 1.4 billion US dollars), and the earnings per share was about 0.2 euros (about 0.26 US dollars). Compared with 2011, both revenue and revenue have decreased a lot.

The revenue in the first and second quarters announced in 2013 continued to decline, and the revenue of the entire fiscal year is estimated to be lower than in 2012. In this way, the company has declined for three consecutive years. The company is now basically in a dilemma of weak growth. The restructuring plan that began in 2011 has not achieved any results. The company's stock price has once again dropped sharply. Now the company's total market value is about 500 million euros (about 650 million US dollars), which has shrunk by more than 70% compared with its peak period.

On the one hand, Zhao Jianwu thinks this price is really cost-effective, but on the other hand, according to the strength of the SAL company, he can now afford it. Of course, there is also Zhao Jianwu's ambition to quickly make the navigation device the world's number one. The automotive navigation device is the first derivative of the SAL voice engine and an important market waiting to enter in the SAL planning.

Sal's personnel and resources invested in this R&D project are also second to none. Zhao Jianwu has devoted most of his efforts to this product this year. Because the prospects of this market are hundreds of millions, if done well, the prospects are definitely no less than in-depth customization work on mobile phones.

Therefore, whether it is Zhao Jianwu or Cai Siqiang, they actually have great expectations for the navigation device product. Over the past year, everyone has personally experienced the glorious journey of sal's development and growth. Both their vision and personal ambition are much stronger than before, and their desire to think about problems is naturally very different from before.

The fact that everything was smooth in the past gave everyone the ambition to be the world's number one when doing things.

According to Zhao Jianwu's idea, as long as he acquires Tomtom, the industry-leading company, in the Navigator segment, Sal immediately transforms into a world's top enterprise with the strength of Tomtom and directly enters the high-end market of Navigator. If he can really seize the opportunity, combined with Tomtom's existing channels and brands, and the leading products developed by Sal, Zhao Jianwu feels that it is very likely to become the world's leader in Navigator. If he can really achieve this position, the Navigator developed by Sal will become the standard equipment for high-end cars such as BMW, Mercedes-Benz, and Audi.

If you can enter this high-end car supporting market, you will be really a piece of fat and fat. A year ago, Zhao Jianwu must have thought it would be very great to be able to enter a manufacturer like FAW in China. High-end manufacturers like BMW and Mercedes-Benz are even more daring to think about it.

But now Zhao Jianwu not only dares to think about it, but also has the idea and strength to continue to do it.

This change is really great. Sometimes, Zhao Jianwu dreams of himself at midnight and feels like life is like dreaming. If he can really make the navigation device enter the standard equipment of high-end cars in the world, Zhao Jianwu will be satisfied.

Not to mention anything else, just relying on this product, you can proudly talk to your children and grandchildren when you get old. Back then, you were also the most famous figure in the IT industry. You once made navigation instruments into a world-leading brand product and had a globally renowned influence. You have built the voice GPS navigation instrument into an important growth point for Saal.

Zhao Jianwu, who has long realized financial freedom, has no pursuit of money anymore. In his opinion, he has a net worth of billions and his wealth is increasing rapidly every year. It is time for him to realize his true career dream. Unconsciously, his work ideas are no longer like those in the working era.

Fantasizing about the days when he took down tomtom, Zhao Jianwu felt that what he did now was the career he wanted to do subconsciously.

Zhao Jianwu felt that his idea was quite reliable because he knew the current financial situation of Sal Company and knew that Sal Company was not short of money now. The customization revenue of Jindi mobile phones this year has been recorded. The game is now divided into more than 100 million yuan per month. The domestic Chinese version of the Sala input method has signed a contract of 450 million yuan for two years. Now it can get more than 20 million yuan per month.

The foreign version has now been negotiated with Google based on the ratio of download users and active users. The number of downloads in the English version has exceeded 700 million. Combined with the proportion of active users, we can now get an astonishing $50 million per month.

Thanks to Duke's strategy of billing by users, the advertising revenue of the English version far exceeded expectations, and this is not the final number. Although the download volume of sala has passed the boom period, the total volume is still increasing, and the monthly download volume is still tens of millions. The larger the total download volume, the more active users, the more advertising fees you can get.

If we look at the desktop of the global English version of the computer input method, there will be no problem in increasing to more than one billion computer users in the future. The number of mobile terminals such as mobile phones must be calculated separately. Therefore, Sala's foreign advertising revenue is the company's real cash cow.

By the end of the year, the company's revenue will be converted into US dollars, and there is no suspense that the cash flow reserve exceeds US$300 million. Next year's revenue is conservatively estimated to be that the current major businesses can obtain one billion US dollars in gross income.

Because the share agreement for deep customization of mobile phones is imperative, it must be much more than the $50 million in revenue this year. You should know that these are basically achieved without much continuous investment, which means that most of them are net income.

Therefore, in Zhao Jianwu's view, since Sal has such strength, it is difficult to acquire a company worth $500 million or $600 million, but it is really not a dream.
Chapter completed!