According to this new plan, Cai Siqiang led the acquisition team to Brussels, the capital of Belgium, and held formal negotiations with the third largest shareholder.

William Albert, Herger, Totor, Zim Pangira, Belgian young actor Tal

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"Hello, Mr. Albert, we're meeting again." Cai Siqiang greeted with a smile in the face of the representative of the investment company. "We had a very pleasant last meeting. I believe Mr. Albert has already understood our position very well and is very happy that we can sit together again."

"Hello, Mr. Cai, I hope no one will affect your mood due to the extreme cold weather caused by the heavy snow in Brussels." Albert laughed. As the director in charge of Tomtom investment, he has been in a good mood recently because since Cai Siqiang visited Europe last time, the company is expected to escape from Tomtom's investment quagmire.

The company started to intervene in Tomtom this year from around 3 euros, and invested 100 million euros in Tomtom, with an investment cost of about 2.7 euros per share. I originally thought that this price was already the lowest floor price, but I wanted to make a big profit when I rebounded. After all, Tomtom's stock price was as high as more than 30 euros in 2008. Who knew that Tomtom's performance was getting worse every year, which caused Tomtom to fall continuously without any rebound.

The stock price has been below 2.1 euros, and the book loss of this investment is as high as 30%. If Tomtom's stock price has not improved at the end of the year, the book loss of 30 million euros in investment will have a serious impact on the company's performance this year. So some time ago, Albert was very anxious. You should know that this is the investment he is responsible for. The losses are so serious that it is enough to shake his position in the company.

Fortunately, a rich and mysterious Oriental man came at a critical moment and actually proposed an acquisition proposal. For a moment, Albert felt that God must have heard his voice.

"Haha, this depends on Albert's hospitality." Cai Siqiang smiled. "If Mr. Albert can meet us honestly in the tomtom negotiations, then this coldness is nothing."

"Haha, Mr. Cai is too careful. On this issue, our position has always been flexible." Albert said with a smile. Although he was eager to take action, his years of investment career made him know that he couldn't eat hot tofu in a hurry. If he wanted to sell the tomtom in his hand at a good price, he must have a stable mentality.

However, Albert is really unfamiliar with this negotiating rival from the East. After the last intention negotiation, Albert asked someone to collect relevant information. Unfortunately, Salt itself is also a newly established company. What you can master in Europe is that this company is very powerful in the field of speech recognition, especially in voice input method. Now it has basically monopolized the Chinese and English voice input method market.

However, there is no sign that the company has been involved in the navigation instrument field. So Albert is not sure why Sal thought of acquiring Tomtom. However, when thinking about the acquisition cases of Chinese people in Europe over the past decade, Albert is not surprised. The Chinese people have a strange theory of "paying tuition fees". Although there was no success in the acquisition in Europe before, it seemed that the Chinese people did not extinguish the enthusiasm for acquisition.

Maybe this Chinese came to "pay tuition fees". But it doesn't matter to him. He used to worry about whether the sal company has the ability to pay. Fortunately, the information collected said that the sal company had just received a huge venture capital of one billion US dollars. Then this question is no longer a problem.

"Then let's go directly to the topic. Our sal company is preparing to acquire tomtom to enter the navigation device market." Cai Siqiang directly entered the topic. "We have communicated with Mr. Albert last time this position has been discussed. But we also have our own bottom line in terms of the acquisition price. The price quoted by Mr. Albert last time, we think that the 30% premium is too high."

"According to tomtom's current situation and future development trends, I think everyone knows it, so there is no need for me to repeat it." Cai Siqiang continued. "We mainly value tomtom's brand and channels. In terms of technology, we have our own R&D team. The products we developed have completely different performances from the current navigation device products, so we hope to obtain this brand and channel at a reasonable price."

"According to our calculations, we can only accept a 15% premium for this acquisition. If the premium is too high, we would rather put this investment in brand building and channel construction."

The merger and acquisition consulting company hired by Cai Siqiang is indeed very thorough in research on these listed major shareholders, so he knows that Albert's current situation and knows that they are eager to smooth out the hole in investment losses. However, Saal is not a philanthropist, so why should he pay for their investment losses? Cai Siqiang cut Albert's asking price by half, which not only reveals his strong acquisition intention, but also shows that this company Saal is not determined to win.

"Mr. Cai, I think for the navigation device industry, tomtom is undoubtedly the best acquisition target now." Albert was a little anxious when he heard that Cai Siqiang cut in the middle and couldn't help but try his best to promote tomtom. "It not only has world-class brands and channels. Tomtom can also maintain the first place in sales in the European market, and it is still the world's leading industry in terms of technology. The company's future is not without opportunities."

"If Tomtom can make major strategic adjustments to change their disadvantages of excessive cost and launch more competitive products in emerging countries, it is still very likely that Tomtom will rise again."

It seems that this investment company has very in-depth research on tomtom.

Unfortunately, these things they can see are something that the major shareholder Gerald has always resisted. Although the investment company now has a large number of shares, if it is united with the second largest shareholder Diaby, it will be enough to overwhelm Gerald, but the investment company has no time anymore. Moreover, they have always focused on investment and are not the director of the company's operations.

Moreover, even if Diabi can join forces with investment companies, it will take time and new funds to realize this strategy. The problem cannot be solved by sitting down and talking.
Chapter completed!