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Chapter 191 Trap

After understanding Duke's bottom line, Cai Siqiang returned to his normal thinking level and began to wake up from the sudden feeling of happiness and dizziness. One thing Duke is right. Without Nokia phones, Sal will live well.

So, what are you anxious about? Now, Nokia is probably worried about. Now its mobile phones are losing money every quarter, with market share constantly declining, and average sales prices are also declining. All signs indicate that Nokia phones have indeed reached the verge of the end. Otherwise, they would not show the verge of expecting foreign cooperation just because Lu Yunpeng mentioned it by the way. []

This fully demonstrates that at Nokia's management, its patience for the mobile phone business is almost at its limit.

In the current mobile phone market, if there is no unexpected strong external impact, mobile phones are now

The two major camps of iod and ios have formed a trend of competition. High-end iOS is the first, while high-end products are and

Iod occupy, this trend is basically unshakable.

Microsoft's market share is still terrible.

For Nokia, which has been targeted by the wrong target of high-end products, now it can only rely on sales from the mid- and low-end markets to support its store. As for the high-end market, sales have basically completely lost the qualification to play on the same table as Apple and Samsung. Even HTC is not as good as HTC.

This is an era of winner-takes all. When Nokia was so arrogant, it was not the same as this that it basically gave its opponents some opportunities, and it took everything from low to high-end.

Therefore, if Nokia's mobile phone business wants to be reborn, it must have the courage and determination to rebirth like a phoenix.

"What? You proposed to fully acquire Nokia's mobile phone business?" When Lu Yunpeng heard Cai Siqiang's suggestion, he felt that either the world was too crazy or that he was hallucinating his own auditory.

"Yes. Mr. Lu, we carefully discussed the future strategy. It feels that the acquisition is more in line with the long-term development of SAL. There are too many ways to control elbows with 50% cooperation. Think about Sony Essentials, how many years have been wasted. We don't want to repeat the same mistakes. Since Nokia intends to reorganize its mobile phone business, it's better to just sell it to us."

"The Finns wouldn't do this. You know, Nokia was once a flag. It's too incredible to sell it." Lu Yunpeng shook his head, as if he was talking to himself.

"Haha, there are not many Finns in the Nokia management now, but these are not the key points. Mr. Lu, just help us bring our information to President Sampson. As for the final result, it depends on how they choose. To be honest, although SAL is very interested in obtaining this business, it is not necessary. Our mobile phone design is progressing very smoothly, and most important functions in software are even coming to an end."

"So, without Nokia, we can still launch our own brand. In terms of product performance and user experience, our Dr. Duke requires that new phones must surpass Apple, which is the bottom line of our first phone design. At that time, you will see a product as exciting as the Sirius One Navigator."

"Okay, Mr. Cai, although I personally expressed my doubts about the feasibility of your acquisition decision, I will pass your demands to President Sampson truthfully. However, I think Nokia's hope of splitting and selling its mobile phone business is really not high." Lu Yunpeng said helplessly.

"Thank you, Mr. Lu, it's enough to convey this message to you." Cai Siqiang thanked.

As an intermediary, Lu Yunpeng is obviously a very competent bridge. Both sides have good personal relationships. It is really suitable to do such private test work.

Of course, Mr. Lu was not running errands for nothing. If this matter really happened, it would be of great benefit to his investment in SAL, and it would be very likely that the valuation would be doubled immediately. The world is bustling and profitable, so who can be out of the world?

After the news of Sal's acquisition of Nokia's mobile phone business was passed on, within three days, the Nokia Asia-Pacific President Sampson did not reply at all, as if he had never heard Lu Yunpeng say this, which made Lu Yunpeng very depressed.

Even if you don’t agree, you can refuse. What’s the matter with pretending to be deaf and dumb like this?

Fortunately, Cai Siqiang was also calm and did not ask about this. In fact, after understanding Duke's words, Cai Siqiang carefully analyzed the current situation and really thought it through.

I was anxious and couldn't eat hot tofu. I still prepared two things here, one by one, and the other was to prepare for negotiations. I continued to shape the brand and also looked for OEM manufacturers for production and manufacturing, and looked for sales and after-sales channels.

With the experience of acquiring Tomtom last time, Cai Siqiang knew how important it is to be a good acquisition consultant, so this time he hired the consulting company that was very researched in the European market last time, although the cost of this company is really expensive.

But soon, Cai Siqiang knew that there was a reason for the high value and the high value. Within 24 hours after the acquisition consulting consulting contract was signed, Cai Siqiang received a research report from the acquisition consulting company.

Surprisingly, this report is actually in Chinese, which shows that the consulting consulting company has a strong accumulation of research, and these 24 hours are mainly spent on translation.

From this report, Cai Siqiang found the deep-seated reasons why Nokia took the initiative to contact SAL for cooperation: "Nokia is consuming cash reserves at an unrestrained rate. Analysts who closely monitor Nokia are now seriously questioning whether the troubled Finnish mobile phone manufacturer has the ability to stabilize its financial situation in the next few months."

"Nokia's once-popular mobile phone business has consumed 2.1 billion euros ($2.7 billion) in cash over the past five quarters. At this rate, the company will run out of its entire 4.9 billion euro reserves.

Because the company currently has two out-of-circulation bonds, one is a corporate bond with a coupon of 5.5%, 1.25 billion euros, and another corporate bond with a coupon of 6.75%, and 1.5 billion euros," he said.

No wonder they are anxious to reorganize their mobile phone business! After reading this report, Cai Siqiang couldn't help but wiped his cold sweat. It's so dangerous. This is simply a cash black hole. I don't know how Nokia CFO handled it, but it actually turned the loss of mobile phone business into 1 billion euros in the financial statements. The financial statements of this foreign company are also very tricky.

Cai Siqiang was afraid for a while and already knew the company's trump card.
Chapter completed!
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