Four hundred and seventieth chapters smart car (seven)
Update time: 2012-09-20
With such a backing, the two Li Da Shaos in charge of the negotiations in front, Li Hao from Vice Chairman Li's family and Li Superman from the Li family in Hong Kong have sufficient confidence to deal with General Motors, the German government, Opel Union and other relevant parties.
Although an acquisition budget of up to US$15 billion was set within the company, it was a battle for every in-depth battle in the negotiations, and there was no room for a relationship between Hong Kong's Li Dashou and General Motors boss.
What is now anxious is the common people who are constantly losing blood and the fear of bankruptcy causing massive unemployment.
Three months later, when the first generation of smart car prototype of Oriental Qiyang, hand-made using Qiyang flagship car, was released and appeared at the Beijing Auto Show. This car, which was built at all costs, not only had a stunning appearance, but also had a more shocking intelligence.
The launch of this prototype car immediately impressed the Opel union and the German government. In their opinion, technology leadership can be better at saving Opel than capital. Although the original background of Oriental Qiyang showed that it was strong in funds and supported by SAL and Hong Kong Li family, there was no technical point of view that there was anything worthy of Opel's absorption and use.
However, after the launch of the Qiyang smart car prototype, Opel has become tempted. With this technology, Opel's competitiveness can be greatly enhanced.
But General Motors hesitated. Of course, they also saw the role of this prototype car technology on Opel. With this thing, Opel is saved, but it is very likely to establish a strong opponent for itself. Instead of letting Opel rejuvenate and become its opponent, it is better to let Opel rot in its own hands.
After a series of complex and arduous bargaining, the three parties finally reached an agreement:
General Motors agreed to transfer 80% of its equity for US$1 billion, and at the same time exchanged for the cars sold by GM in Europe and Opel to produce on a platform. That is to say, the cars produced and sold by GM in Europe will adopt the same technology as Opel Auto to maintain the competitiveness of the General Motors brand in the European market.
On the other hand, Opel Union proposed that cars sold in the European market must be produced in Europe, that is, keeping European factories unchanged. Under this condition, the pension payment was originally as high as more than 4 billion US dollars. Opel Union agreed to execute in installments in five years. According to the current situation, since the company has no risk of bankruptcy, Opel Union does not need to worry. As long as the company lives well, it is not afraid that Dongfang Qiyang will be liable. After all, most of the factories of Opel are now retained on the European territory.
For such conditions, considering that Opel's main sales markets are in Europe at this stage, if the sales volume increases, the 2 million production capacity of European factories can be fully released, Opel can also obtain excellent profits. Moreover, the smart technology developed now can give Opel a better gross profit margin, so Dongfang Qiyang agreed to this condition. As for the Asia-Pacific market, it will be produced and sold by Oriental Qiyang's Chinese factory.
In this way, after only paying the first $1 billion in cash, Oriental Qiyang obtained all intellectual property rights and brand usage rights of the Opel brand as he wished, and also obtained 80% of Opel's shares.
Although there is still a lot of money to support Opel, the crumbling ship, before the new smart car is launched, according to internal dynamic calculations, the total estimated funds for absorbing and merging Opel have been greatly reduced to less than 10 billion US dollars.
Moreover, the payment of acquisition funds is more flexible. Many of the original instant payments have become long-term payments, which greatly reduces the one-time consumption of funds. Although Dongfang Qiyang is not short of money, if it can have more cash flow, the company's operations will be more stable.
What's more, after taking Opel, it is now necessary to upgrade and transform the Opel production line and Oriental Qiyang production line to varying degrees to meet the needs of future smart car production. The full series of Opel models grafted with the new intelligent automobile technology developed by Oriental Qiyang, which also requires a lot of transformation and testing. If Opel had not had a lot of capacity, it could be upgraded and transformed on the idle production line first and then transformed the existing production line after completion. Opel really cannot cope with such large-scale actions. After all, they now have to produce more than 100,000 cars every month, and it is impossible to stop all of them to do this.
For Oriental Qiyang's production line, their technical level is much weaker than Opel. After the Opel production line is successfully transformed, it must be comprehensively upgraded according to unified standards. If the transformation is carried out according to Oriental Qiyang's million-vehicle production capacity standard, the entire project budget will cost a lot, and it is not enough to spend all the funds saved from the acquisition budget.
Fortunately, Oriental Qiyang is now in a strong position. After launching new models and acquiring Opel, banks are rushing to come to their door to get loans. Oriental Qiyang has tens of billions of loan credit lines from various banks to ensure that they can obtain sufficient funds at any time at a lower cost, so they are not afraid of shortages of funds.
It can be said that in this acquisition case, Dongfang Qiyang has great prospects.
Similarly, for GM, although the transfer funds of US$1 billion are a little small, now it not only throws away a burden that swallows cash flow, but also obtains Dongfeng Qiyang's intelligent technology to ensure that GM-branded cars have the same competitiveness as Opel in the European market. This is a huge gain. It is conceivable that in the future, Opel and GM will gain the upper hand again, making it extremely difficult for competitors such as Volkswagen and PSA to resist.
It can be foreseen that the European market will inevitably turn from a profit to a new profit growth point. Although GM has to pay a certain price in the Asia-Pacific market, this price should be much smaller than the gains. Moreover, GM can further cooperate with Dongfang Qiyang to share the huge automobile market together.
This market is so big that one company will not eat it. According to Oriental Qiyang's current planned production capacity, they can achieve a production capacity of more than 3 million vehicles in the past decade. Most of Opel's brand radiation range is in the European market, and it seems that it will shine in mainland China. However, for the global automobile market of 70 to 80 million vehicles, this production capacity is only a small part of it.
If GM can cooperate with Oriental Qiyang and exchange some exclusive technologies, then the sadness of losing market share will be left to the Koreans and Japanese to enjoy. Their glory has been long enough. As the top industry in the automotive industry, GM, which has always been at the forefront of the peak of the automobile industry, can survive the ups and downs without dying. Perhaps cooperation with Oriental Qiyang will be another opportunity to revive its hegemony.
Chapter completed!