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Chapter five hundred and fortieth six huge repercussions

~Date: ~October 25th~

As soon as the days in Qiyang in Dongfang are nourished, the lives of other automobile manufacturers are hard. Happiness is always based on the pain of others. {htt friends uploaded and updated}

When Opel China, a subsidiary of Dongfang Qiyang, was booming and setting off a luxury car storm in the Chinese automobile industry, European automakers, mainly German and Italian luxury car manufacturers, were lamenting the lost Christmas and New Year gold sales period, lacking the support of China, the main market. In 2017, the final sprint of these luxury car manufacturers turned into the final defeat.

Compared with Italian luxury car manufacturers with no grains, BMW and Mercedes-Benz are much luckier than Volkswagen, because the unfortunate part is that they have direct production factories in China. Although the blockade has caused great production difficulties, at least they can maintain a certain amount of production through the stock parts and not do anything in this golden season of sales.

However, there is no chance for their high-end luxury cars. High-end luxury cars such as BMW 7 Series and Mercedes-Benz S-Class are now only some inventory cars in the domestic market. This high-end market space that has been suddenly made has made the biggest profit for the high-end flagship version of Opel Oumeijia.

Even if some markets are maintained through domestically produced models such as BMW 3 Series and 5 Series or Audi A4 and A6 series, most of this profit is actually in the Chinese side's pockets. For example, Audi's Chinese shares account for 60%, so most of the domestic Audi's profits will be attributed to FAW, which greatly reduces the profitability of Volkswagen's production of Audi cars through China. This is another reason why they are unwilling to take high-end luxury cars to domestically produce, because the Chinese side of the joint venture basically accounts for more than half of the shares, and the returns are much worse than direct exports.

The loss of temporary profits is nothing, but more importantly, there is now a rival of Yichenjin, the emergence of Opel, which has made the three giants feel wary. Although this Opel, which has the same origin, has made almost no achievements in the European luxury car market and has been losing money for many years. In the past, there may be some threats in the ordinary family car market, while the high-end luxury car market has no shadow at all.

But now all these are history. No one expected that once Opel fell into the palm of the Chinese, it would not continue to decline as most industry analysts said, but instead took the opportunity to rise strongly.

Analysts' predictions are usually wrong. Although the views of the three major German auto giants were almost consistent with those of analysts, Opel, which lacked general support, will be more difficult to move forward and the prospects are bleak. Even if the introduction of the Chinese market will show some performance due to the operation of the Chinese, it is not enough to save such a huge car company that is difficult to return.

They unanimously estimated that after the Chinese burned money and let Opel return to their original state, Opel would still return to its original state. For this reason, when Oriental Qiyang acquired Opel, they did not speak and let Opel union and the German government make a decision.

That is a huge burden, and whoever carries will be in trouble.

Even if someone occasionally thinks that when the combination of Opel and Sa technology may produce some positive effects, it is only limited to improving Opel's dilemma of not being able to make ends meet. To completely reverse the Opel situation, it is far from a solution to one or two technologies.

Sure enough, when Opel's newly launched improved models were launched in Europe, the new Ate and Vita equipped with smart voiceprint locks and intelligent navigation functions attracted some attention, but due to the small amount of transformation, sales were only slightly boosted. The European team's must-have style allowed Opel's European market to move slowly in stable growth, and this growth rate was not enough to get Opel out of the predicament.

The large amount of real money and silver invested by the Chinese seem to have not seen much effect in Europe, which made several German giants who have been paying attention to Opel's performance breath a sigh of relief.

Who knew that a sudden trade war completely disrupted this rhythm and process.

Although Li Hao, who controls Dongfang Qiyang, is strong, but he is not familiar with the European automobile market, he dare not rashly overturn the development plan of the European Opel team and forcefully make rapid progress. He did not put forward many opinions on the small reform of the European Opel team, but let the European Opel team do it according to its own planning steps.

Therefore, European Opel used a slight improvement in the improvement of the model, and introduced the SA's intelligent control technology in steps. Their first step was mainly intelligent voice control and intelligent navigation, and they did not use SA's intelligent assisted driving and active safety control. These technologies are too advanced for them and lack a lot of verification. With Europe's strict detection and control methods, these technologies still require more testing and verification to be introduced into mass-produced cars.

This is the style of Germans doing things, but after seeing the gap in the luxury car market caused by the trade war, Li Hao boldly overturned the original plan of steady progress and directly prepared to promote Opel mid-to-high-end and luxury car products in China, and entered the most profitable part of the automobile market in one fell swoop.

In order to achieve this goal, Li Hao directly overturned the models originally prepared for the Chinese market and drastically asked the R&D department to come up with a largely improved new model. Not only did it increase its size significantly, but it also put the smart technology accumulated by the current SA into various grades of models according to different market segmentation strategies.

Against this background, several teams from Dongfang Qiyang, Sirius Automotive Electronics and Opel European Research Center have joined forces to launch a new model completely for the Chinese market. This new Vida and European and American Jia series models are completely different from the European mass-produced models, but Li Hao's Chinese adventure plan was successful.

The high-end luxury car, the European and American flagship, killed people in one fell swoop in a market segment that Chinese people had never entered before. It was able to obtain tens of thousands of orders at the pricing level of 880,000. This huge success and the new model with great sci-fi color made the three German giants feel endless regret for not blocking the launch of Opel's new model.

Now, they are paying full attention to the decisions of the Opel European team to see if the Opel European team will introduce this luxury model that has been successful in the Chinese market to the European market. If this is the case, they will adopt strong blocking measures. This is a model with a very short R&D cycle and does not meet the EU's verification of mileage for a new model in terms of safety verification, although Li Hao can pass it in the Chinese market.

However, in the European market, the three German giants will make European Opel remember what rules they should abide by.

(Sorry, I'm delayed, it's a little late)...
Chapter completed!
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