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Chapter seven hundred and twelve tit for tat

But now, Cai Siqiang feels that he is already standing on the cliff.

A backdoor scandal can hit Apple hard. Similarly, if the outside world thinks that Duke will use hacker means to attack competitors in order to make profits, and let its overseas investment funds take the opportunity to conduct insider trading, such a big scandal can also ruin SAL and Duke's reputation in the Western world, which will have a very fatal impact on the sales of consumer electronics products under SAL.

Cai Siqiang established Duke as the spokesperson for SAL's product image and quickly established the high-end market image of SAL's consumer electronics products with a young top technology idol. This is a shortcut for the early promotion of SAL products. Especially after Duke won the Nobel Prize, Duke's image reached an unprecedented new height in the East and West, becoming a top figure in the new era.

It can be said that before the appearance of Bob Calvin's smear article, Cai Siqiang's marketing method was quite beautiful. Through Duke's blog with tens of millions of fans, the product had a good market influence without spending much money.

But this move Snyder used by Bob Calvin to make Cai Siqiang understand that there are huge risks when focusing on Duke, that is, once Duke's reputation problems occur, it will affect all its products. The weight of Duke's fulcrum in the company is too important, and instead makes him the key to SAL.

Snyder directly attacked the key point of SAL this time. The sales of various consumer electronic products under SAL in the European and American markets account for more than 60% of the total sales. It can be said that the European and American markets are the foundation of SAL's consumer electronic products. Now with the publication of this heavy smear article by Bob, if it is not handled properly, the foundation of SAL will become unstable.

"Director Liao, this matter is listed as the most urgent matter in the company. Now you are responsible for forming a team to deal with the crisis. If you have any needs or problems, you can contact me at any time.

I suggest starting from two aspects. On the one hand, we will work with the company's legal consulting team to conduct research from the legal perspective. For the falsehoods in the article and those involving infringement of our business secrets, we should form a lawyer team as soon as possible to file a legal lawsuit and seek justice through legal channels.

On the other hand, the company's public relations team should come up with a crisis solution as soon as possible, refute the opponent's smear, and then contact various media to try to downplay the spread of this matter, reduce the negative impact on the company, actively hold a press conference to clarify the facts, and eliminate possible doubts from the media and the public about the company."

In a hurry, Cai Siqiang could only think of these things. Times Magazine did so so well this time that there was no room for maneuver between SAL and Times Magazine. Therefore, in Cai Siqiang's view, this was already a life-and-death business war, and there was no room for reconciliation.

If Times is willing to leave room for itself and communicate with SAL before publishing it, then Cai Siqiang is willing to try his best to adopt a cooperative attitude, and the same time, the Times is unnatural and unilaterally taking this action. Cai Siqiang has no other way except to take strong measures to fight back.

"Yes, Mr. Cai." Liao Mengna received the authorization of Cai Siqiang and nodded to show that she understood what to do, and then turned around and left. She is an executive who is responsible for this issue in SAL. Of course, she knows the procedures for handling similar matters. However, this fact has a big impact and may also require a large amount of resources from the company, so she came to Cai Siqiang to report and ask for instructions.

After Liao Mengna left, Cai Siqiang fell into deep thought with the weekly magazine. Bob Calvin's article was based on seven, eight points of real evidence plus two, three points of imagination and speculation, and was extremely deceptive and persuasive. In terms of logical reasoning, Cai Siqiang asked himself that there were not many flaws, so it was very difficult to get justice from a legal perspective.

Although Cai Siqiang has been considered a veteran of the market after years of market competition, he still feels helpless in the face of such a crisis. This fact is too tricky. In Cai Siqiang's view, the measures taken now can only be considered a solution.

After sitting quietly for a while, Cai Siqiang felt that he should call Duke.

"Someone is slandering me?" Duke listened to Cai Siqiang's remarks quietly, and there was a kind of calm beyond Cai Siqiang's unexpected, as if this was a small matter. "This should be the second wave of our hidden opponents, but what kind of climate can this little trick become? There is no real evidence. Even if you fight with them, don't Americans like to sue very much? We will accompany you this time."

Duke said calmly, "Caicai, just handle this matter according to your normal response plan. I think this is not the worst thing. You don't need to take it too seriously. You can't destroy SAL by relying on these small means. Just as I told you, today's SAL is no longer a small company at the mercy of others. Anyone will pay a considerable price to do it."

Duke knew that Cai Siqiang might be depressed by the two speculation incidents. Now that someone has exposed it, he is still a little psychologically unwilling to let go. "These two things will not be true. Even if they guess some truth, so what if Caicai, you should just take it as a matter of no idea. Americans are focusing on evidence rather than speculation. At this point, we have to fight a lawsuit with the FBI.

However, this matter of Time magazine may be a little more troublesome. According to what you said, they are quite cunning and have not drawn any clear conclusions. It may be difficult to seize their pain and hit them with one blow. You must be mentally prepared for long-term combat in these things. In addition, you must also be clear about the company's operations and make plans for a significant decline in company sales."

Speaking of this, Duke couldn't help but sigh. To put it bluntly, SAL company was a fire in the city gate that affected the fish. Duke had known for a long time that the CIA had a high-level dealing plan for him, and he almost died. He had been calm for a long time after improving the guard measures, and Duke had forgotten about this. However, the new incidents that have appeared have finally made Duke finally confirm that his opponent was still spying on him and ready to send a fatal blow at any time.

Now that their attempt to strike through smear and economic aspects should be just a new link in the plan, it would be natural.

Snyder's move this time may indeed seriously damage the reputation of SAL and Duke, while it may indeed affect Duke's consumer electronics products in the Western market. In this huge market space of tens of billions of dollars, competitors will definitely seize the opportunity to fight back. Therefore, it is not uncommon to lose 20 to 30 billion dollars in the short term.

If SAL only has these consumer electronic products, suddenly facing such a blow is of course a catastrophe. Not only may it lose tens of billions of dollars in profits every year, it may also put great pressure on the company's entire cash flow.

So in the eyes of Cai Siqiang and others, this is an extraordinary thing, because it means that one of the three major industries under SAL lost control and subverted the leader position that SAL finally gained in the mobile phone market and smart TV market. It is said that it is difficult to fight the country, and it is even more difficult to defend the country.

Cai Siqiang was even more afraid that this matter would continue to affect other industries like the domino effect.

"Duke, do you think they will continue to attack our other industries?" Cai Siqiang asked worriedly with some discomfort with Duke's Yun Danfengqing.

"It shouldn't be," Duke paused for a moment and thought for a while. "Other industries are our cooperation with two families with great backgrounds. Moreover, the main markets are all domestic. The CIA and the FBI do not have that much energy to do. Don't worry."

Speaking of this, Duke continued, "But I think you can contact Elek, the old Li family. They have encountered many things in this regard. It's better to see if he has any good suggestions. Through this, you can also see his attitude. As long as our partners have no problems, there will be no problems in our other industries."

The Oriental series related to Duke is just a nuclear energy industry chain or an automobile industry chain, which is very different from consumer electronics products. Duke himself does not have a strong presence in these companies, so it is unlikely that he will influence these industries by attacking Duke's reputation.

However, what the world lacks the most is unexpected. It is also possible to let Cai Siqiang see the attitude of these partners in SAL in crisis. If it really breaks apart, Duke is not afraid to start from scratch. After all, whether it is nuclear energy industry chain or automobile industry chain, Duke is holding the most core technology key link.

However, the most important thing is that Duke has now completed the construction of a large part of the nuclear power plant prepared for Bileme, so all these changes cannot influence Duke to complete the year-on-year trading plan. This is what Duke is most concerned about. In addition, with Duke's current status and technical accumulation, there is no need to worry about future development issues at all.

Money is really a number for Duke. He is not worried about the lack of money now, but he is more worried about the amount of money concentrated on him. As the saying goes, a man who is innocent and has a treasure, is a huge threat to his roots and no trust.

Fortunately, Duke has been holding the military's thick legs tightly by accident. From the current perspective, at least 5 to 10 years, the military has a great dependence on him and needs to rely on Duke to surpass his main military equipment. Therefore, when the military is not stronger than the US military, Duke's status is as stable as Mount Tai and no one dares to underestimate it.

In the days to come, Duke needs to find a better way to weave a more lasting protection network for himself and become the core of an unbreakable new force, so that he will no longer be slaughtered.

Cai Siqiang relieved his nervousness from Duke's relaxed tone. Duke said it well, the sky cannot fall. Even if SAL does not have the mobile phone and smart TV market in Western countries, there are two cash cows, nuclear energy and automobile industry. So why should I worry so much? Focus on launching a counterattack and hitting any claws that stretch towards SAL is what I should do now.
Chapter completed!
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