Chapter 247: Small Farm
Boss Guo wants to build a platform...
Or it is an APP that is a community dating type. This APP is different from traditional chat and dating software, and is also different from Douyin, Kuaishou, etc.
People who like fishing should know such a website - Phishing Home.
Boss Guo just wanted to build a website similar.
This website will invite large orchards and farms to settle in the platform.
Visitors can choose a city to see which farms are located in the local area that have settled in the platform...
Farms can use the platform to publish videos and launch commercial activities, such as direct sales of fruits, or to create sharing orchards and farms.
For shared orchards, you can pay for adopting fruit trees.
Adopting fruit trees now has such an APP, but it is very niche. Moreover, fruit trees are adopted on the APP. Due to geographical issues, many tree owners cannot check or pick them in person. Even if they pick fruits, they are not sure whether the fruits sent are the fruits on their own trees...
But Boss Guo wants to build this APP, which is a huge investment and is divided into regions... He will also take the initiative to invite the farm to enter their APP. It will be particularly convenient to adopt fruit trees later.
There is also a shared farm.
Urban people have many yearning for rural life and wanting to have their own land. A shared farm is to spend money to claim a piece of land and then manage it by the farm... You have the final say on what fruits and vegetables to plant. You can even plant rice...
Direct sales such as fruits and vegetables can be delivered to your door if they are in the same county, as long as the price is appropriate.
At the same time, they can also start commodity business. Invite a large dealer to enter the APP, which can carry out customized production, commodity procurement and other issues.
As for how to operate, Guo Life has also said a lot. This APP first relies on one point, that is, the South Island, first take over the South Island, and then raise funds to expand to the mainland...
Chen Yuan didn't understand some of the APP mentioned by Guo Sheng. But he knew it was probably divided into many sectors... Chen Yuan thought the farm owner sector was quite interesting.
But... Chen Yuan didn't understand why he wanted to buy a small fresh food restaurant.
From Guo Life's words, Chen Yuan heard that Boss Guo was not going to invest in Xiaoxiao Xianfruit Shop, but acquired it, that is, he became the major shareholder.
"How many shares are you going to occupy?" Chen Yuan asked.
"55. Purchase part of the equity from the existing shareholders of the small company and inject capital to obtain part of the equity." Guo Sheng touched the turtle on his chin: "I plan to name the APP I just mentioned to you, "Xiaoxiao Farm". The investment in developing a small farm is huge, and it is also a big gamble. If it succeeds, it will definitely be listed within 10 years... If it fails, it will actually have no impact on the small fresh fruit store, it is just that the small farm project failed. But it has a great impact on the company as a whole..." The small small farm can be done with great prospects. Everything is difficult at the beginning, so I want to buy the small fresh fruit store, and Xiaoxiao Fruit Store and Zhou Wen will help connect with the farm and fruit merchants in Nandao. At the same time, the small small fresh fruit store can also do online promotion..."
Guo’s idea of life is very attractive.
"How much is the 20% share of the small fresh food restaurant worth?"
"Sell?"
"Well...just ask."
Feng Baobao holds 20% of the company's shares. But Baobao does not work in the company... Her shares will definitely be reduced the most.
This first requires calculating the company's valuation.
Generally speaking, the predicted price-to-earnings ratio is a discount to the historical price-to-earnings ratio. For example, the average historical price-to-earnings ratio of a certain industry is 40, and the predicted price-to-earnings ratio is about 30. For non-listed companies of the same industry and of the same size, the reference predicted price-to-earnings ratio needs to be discounted, about 15-20. For start-ups in the same industry and smaller scale, the reference predicted price-to-earnings ratio needs to be discounted, which becomes 7-10.
This is the current mainstream foreign VC investment in China, which is the approximate P/E multiple of the enterprise valuation.
For example, if a company predicts that the profit in the next year after financing is US$1 million, then the company's valuation is approximately US$7-10 million. If the investor invests US$2 million, the company's shares are about 20%-35%.
Domestic capital investment is not much different.
The small fresh fruit shop is developing well, without any debt, and has funds to reinvest.
For example, if you invest in Laojiu Transportation Company, you will also invest in a modern fruit sorting and boxing factory.
Chen Xiao mainly sells sales in the company, that is, the live broadcast anchor. In May, Chen Xiao's income was close to 600,000 yuan... The salesperson received 10% of the profit share. It was close to 600,000 yuan, a monthly salary of 8,000 yuan, and a live broadcast reward income of about 200,000 yuan, and a video website income. The company had no commission. That is to say, the net profit of Xiaoxiao Xian Food Store in May was at least four to five million.
The net profit this year should also exceed 20 million.
According to the company's valuation calculation method seen online, is it worth hundreds of millions of dollars in the valuation of Xiaoxiao Fruit Store? In fact, valuation is one thing, and actual value is another...
"I don't know much about the business situation of Xiaoxiao Fresh Fruit Shop. The specific valuation will only be known after calculation," said Guo Sheng.
Chen Yuan thought for a while: "How much money do you expect to spend if you want to acquire a small company?"
"This... we have to evaluate the company first and then quote it." Guo Sheng said as he picked up the coconut juice on the coffee table. In fact, he was thinking. After drinking a sip of the coconut juice, Guo Sheng continued: "I am going to buy a part of the shares, and the money will fall into the personal pockets of the company's shareholders. This money must be more than twice, three times, or more of the initial investment. Reinject capital into the company and gain the right to speak for the company... What I want is a complete company, not a shell company. For companies like second-class e-commerce, the core value is people..." Guo Sheng said it bluntly.
The small fresh fruit shop has the core value in the team. Chu Fang's management, Zhou Wen's fruit source, and Chen Xiao's inexplicable big anchor.
Nowadays, almost 80% of the fruits in small fresh fruit shops are brought by Chen Xiao. Five percent - ten percent, from normal sales from online stores. That is, people who like to visit Taobao and JD.com find online stores to buy them themselves...
Xiaoxiao Fresh Fruit Store has a large sales volume. If you search for all kinds of fruits, you are easily attracted by the name of Xiaoxiao Fresh Fruit Store. The rest is the traffic brought by other anchors...
This is still a startup company. After the company's scale further expands and has funds, it will place advertisements on platforms such as Taobao, JD.com, and Moduoduo, as well as Internet advertising, TV advertising, etc., and make the company bigger and make it a company similar to Three Squirrels...
But these are not things that can be accomplished early and overnight.
"You make APPs. It seems that it has nothing to do with second-class e-commerce companies?" Chen Yuan still didn't understand why Guo Sheng wanted to acquire Xiaoxiao Fresh Fruit Store: "No one understands the Internet in Chen Xiao's company."
"If you work in an online company, you don't have to understand technology. Technical talents can be recruited... What is important is management talents, teams, promotion resources, and offline resources." Guo Sheng said again: "I have told Zhou Wen about this matter, and Zhou Wen supports me."
"That's Chen Xiao's company... I can't express my opinion. But I think the platform you want to build is too difficult."
"High risk, high return. Develop a big blue ocean, which is a market of hundreds or hundreds of billions of dollars... If you tell Chen Xiaoshu, she will not suffer any loss anyway. When buying the shares she has, I will definitely give her a price that will satisfy her."
"Okay, I'll talk to her. But I won't persuade her..." Damn, who can I scare the market at hundreds or hundreds of billions of yuan at any time?
Chapter completed!