Chapter 289 Signing Nike, "3+2"

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In terms of player sponsorship, the wealthy Nike company has never been short of money.

It is naturally very easy for them to offer Cristiano Ronaldo a sky-high sponsorship contract of 8.4 million US dollars, and it is naturally very easy to provide Chu Jiang with a contract of 1.8 million euros.

In the United States, in order to sign an NBA rookie, the sponsorship amount spent by Nike every year is a very high.

Compared to the sponsorship amount given to players every year, they are more concerned about the future development potential of signing stars and what advertising effect the players can bring to Nike in the future.

Chu Jiang is the very potential football star they have identified.

The football experts from Nike's business department also watched the game in the Italian Cup final.

Through that game, they further realized Chu Jiang's strong personal ability, rich personal charm and excellent development prospects.

Therefore, they are naturally happy to give Chu Jiang a sponsorship contract and give Chu Jiang a better initial impression. In this way, the future cooperation between the two parties will be more pleasant.

After Mr. Green made a new offer, Raiola made a new requirement shortly afterwards, which was to shorten the original 10-year contract to five years. Moreover, the new 5-year contract will be a "3+2" contract.

In the first three years, both parties will be given priority to the contract signed. Two years later, both parties will need to sign a new sponsorship contract, but Nike has the right to renew the contract.

Mr. Green agreed to Raiola's request without thinking.

The 10-year contract was provided to Chu Jiang at the beginning, which fully demonstrated that Nike had enough confidence in Chu Jiang. Chu Jiang and his agents hoped to shorten the contract to 5 years, proving that they were also full of confidence in themselves.

Nike will naturally not set any artificial obstacles for such a confident young player. They are happy to see Chujiang develop better and better, so that they can gain greater commercial benefits from it.

Since he is a player who is optimistic about it, he cooperates very readily with everything that is within Mr. Green's authority for Chu Jiang's request.

The entire negotiation process between Raiola and Mr. Green was announced to be a successful end in less than 10 minutes.

Not long after, Chu Jiang, Raiola and Mr. Green officially signed a commercial endorsement agreement between Chu Jiang and Nike.

At this point, Chu Jiang has become one of the many signed stars under Nike.

In the days to come, he needs to cooperate with Nike to promote Nike's brand and related products.

Nike will further increase its publicity efforts for Chu Jiang and increase his popularity worldwide.

This is a win-win deal.

After the brief signing ceremony, Chu Jiang, accompanied by Mr. Green, briefly visited Nike's European headquarters. Afterwards, Chu Jiang came to the company's camera studio and took the first promotional photo shoot.

When facing the camera for the first time, Chu Jiang was not only a little novel, but also a little confused.

The feeling of facing the camera is completely different from the feeling on the court, which always makes people feel a little awkward, as if they are pretending to behave.

However, with the help of professional videographers, Chu Jiang quickly learned how to show himself in front of the camera.

Chu Jiang did not learn from new things slowly. Soon, he performed very freely in front of the camera.

The first shot was either an advertisement, or a few photos to be used for promotion.

According to Nike's requirements, Chu Jiang changed into goalkeeper's gloves and combat boots designed by Nike, put on goalkeeper's clothing with Nike's logo, and held the football of Nike's latest product.

If Chu Jiang is given a Nike wig and a Nike hat, Chu Jiang can simply change his name to Nike...

After the dressing was neat, Chu Jiang made several sets of cool and cool actions in front of the camera according to the camera's requirements, and ended the first promotional photo shooting.

Before going to Italy, Chu Jiang used the goalkeeper equipment that was made in some domestic brands. After arriving at the Pinetina training base in Inter Milan, the youth team goalkeeper coach Bosagria gave a set of simple goalkeeper professional equipment.

Coincidentally, since Nike is the main sponsor of Inter Milan, what Chu Jiang got from coach Bosagria was a set of goalkeeper equipment produced by Nike.

However, a few months after transferring to Torino, Chu Jiang changed a better goalkeeper equipment and chose a brand reusch. This is a German brand that specializes in making goalkeeper gloves. Active goalkeeper Cesar and Abiati use the products they produce.

Chu Jiang prefers reusch products. But now that he has signed an agreement with Nike, he naturally can no longer use reusch products.

However, after replacing the gloves designed by Nike, Chu Jiang felt a little uncomfortable.

Ordinary amateur goalkeepers may not feel the slight differences in gloves, but for a high-level professional goalkeeper like Chu Jiang, gloves are in a sense the extension of their arms. Any flaw in small links may affect their save quality in emergencies.

Therefore, Chu Jiang is very picky about his goalkeeper equipment.

After trying out the equipment provided by Nike, Chu Jiang immediately communicated with Mr. Green, hoping that they would redesign the gloves according to their requirements to make them more in line with their use habits.

After hearing Chu Jiang's opinion, Mr. Green attached great importance to it. He immediately called professionals from the technical department to discuss the details of the glove redesign with Chu Jiang.

In the Nike product R&D room, technicians used professional equipment to measure Chu Jiang's specific data such as length of fingers, width of palms, thickness of palms, length of palms, and asked Chu Jiang in detail about his habits when he saved the fire, and then established a special supporting force model based on Chu Jiang's characteristics.

After recording all the data on Chu Jiang's hands and his requirements, the manager of the technical department said that he would help him design the best special gloves as soon as possible.

After the glove problem was solved, Nike collected a series of data on Chu Jiang's height, weight, bust, waist circumference, length and width of the soles, and established a special personal database for him.

In the future, all products provided by Nike to Chujiang will be specially customized based on the data in this database.

I remember when I was training at Inter Milan Football School, Chu Jiang needed to pay for his own money to buy goalkeeper equipment.

In order to save money, he used some relatively ordinary equipment. Because gloves, sneakers and other equipment are very easy to wear, and they need to be replaced soon. If everything is the best, it will be a considerable expense in the long run.

Nowadays, the world's top sports goods company has established personal data models for Chu Jiang and designed special excellent equipment for him alone. Instead of paying for it himself, he has to pay him a considerable advertising fee.

Such a contrast in circumstances made Chu Jiang feel a little moved.

There is nothing in the world that is free lunch, and Nike is not Santa who delivers gifts.

Chu Jiang was able to get such courtesy from the other party because he relied on his own strength.

Dedication is proportional to gain.

For young people without any background, as long as they can persevere and work hard, they will eventually gain their own achievements.

After leaving Nike, Chu Jiang ignored the media reporters waiting outside, nor did he stay in Amsterdam, the "Open Capital". He seized the time and returned directly to Genoa.

After winning the Italian Cup, all Sampdoria's players started their holidays. These days, they have left Genoa one after another and headed to their resorts.

The Boliasco training base at this time was the quietest time in its season.

However, it was not Chu Jiang's destination to return to Genoa. After returning to Genoa, Chu Jiang immediately went to Buenos Aires Street, which is the headquarters of the Sampdoria Club.

Chu Jiang and club chairman Garone made an appointment to meet at the team headquarters.

Although Chu Jiang can't remember the details of Klose joining Lazio, he knew that in a short time, the German scorer would transfer to Lazio.

While Klose is still in Bayern Munich, Chujiang must seize the time to urge Sampdoria to complete the deal.

If you miss Klose, it will be difficult for Chu Jiang to think of any player who can replace him.

Therefore, after leaving Nike's European headquarters, Chu Jiang rushed back to Genoa as soon as possible to discuss signing a contract with the club chairman.

Garone thought that the reason Chu Jiang had asked him to meet was to take this opportunity to ask him for a raise or transfer.

However, his imagination was completely wrong.

Chu Jiang did not have any negotiations with Garone on his contract. In Chu Jiang's view, those are the jobs of his agent Raiola, so he doesn't have to worry about it.

As soon as he saw Garone, Chu Jiang asked the Chairman to strengthen the team's strength, especially the team's forward strength, which urgently needed to be strengthened.

In the past season, Sampdoria almost relegated. One key problem is that the team's offensive ability is too weak. After Casano and Pacini left, both Viabiani and Macaroni, who were highly expected by Garone, performed very weakly.

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Chapter completed!