Chapter 32 Inspection
The mall covers an area of 7,186 square meters, which is almost the size of a standard football field.
There are two floors in total, which means that the total construction area of the shopping mall is 14,372 square meters.
Although this area is not as good as that of some giant retailers, it is already a large shopping mall.
However, what surprised Liu Shufang was that the peak of profit in the mall occurred when Wei Fen was in power after Wei Fen's husband died.
During Wei Fen's husband's lifetime, the highest monthly average daily traffic in the mall was around 7,000, and the highest monthly net profit was 550,000.
This data is naturally much worse than that of giants in the retail department store industry. After all, the average daily traffic of other powerful stores can reach 20,000 people.
However, for a shopping mall that had only been four years at the time and the benefits were still rising, it was already very good and the future was promising.
At first, the market's performance was good in the first year after Wei Fen took over. Although the monthly net profit did not increase much, it could still be maintained at around 500,000 per month.
However, one year after Wei Fen took over, his monthly net profit reached 570,000, directly breaking his husband's record.
When Liu Shufang first saw this data, he still didn't understand it, but after looking at the data in the next few months, he thought about it for a while and understood what was going on.
This woman started to exchange goods for sale, thereby increasing her net profit.
To put it directly, this woman started selling fake goods, or sold B-level goods at A-level prices.
For example, a certain type of apple is priced at 5 yuan/jin and sold at 7 yuan/jin.
But Wei Fen will buy apples worth 3 yuan per kilogram and sell them for 7 yuan.
It seems that the price has not changed, but the goods inside are different, and the net profit has increased a lot.
But can you say she sells fake goods?
No! They are indeed selling apples!
Obviously, these tricks are because Wei Fen is not satisfied with his monthly net profit of more than 500,000 yuan.
She has kept several young faces in this bag. After spending a month, Liu Shufang really dares not say much. The elastic space of this thing is too great.
In short, she wanted to make more money, but she did not have the ability and experience to run a shopping mall. She was just a business novices and had no business reputation.
So I have to deal with the goods directly. As long as the purchase price is lower, will I make more money?
What a simple logic!
But consumers will also vote with their feet. The net profit of 570,000 is only one month, but it fell to 480,000 in the second month.
This is the first time that the mall's net profit has fallen below 500,000 for the first time in nearly a year.
Then continue to fall next month...
Wei Fen was panicked when he saw this situation. What should he do if he earned less and less money? This won’t work!
So the price started to rise. When the average customer price was higher, the profits of the commodity naturally increased. This is the logic that all primary school students understand.
Not to mention, the net profit of the second month of price increase really stabilized Wei Fen, at least not as obvious as before.
As a result, in the third month, it started to fall again...
Then Wei Fen raised the price again...
Until today, Wei Fensao operated for almost nine months, causing the shopping mall customer flow to drop by 77.1% and sales to drop by 74.5%.
Net profit fell by the least, 65.6%, and as of last month, there was still a profit of 190,000.
This is because she sold some low-cost-performance things, which reduced the cost a lot.
On the other hand, I can only say that her husband has a good foundation, which is enough for her to lose her fortune.
However, looking at the profit last month was 230,000, the net profit this month is expected to be around 150,000, and next month it will be 110,000.
The pace of falling by 40,000 yuan per month, it will be impossible to hold on in a few months.
Liu Shufang was speechless. She had a great start, but she played like this.
Since you can't manage yourself, don't force yourself to interfere! Ask someone who knows how to manage it, just pay someone a salary.
She just didn't understand and insisted on interfering.
After roughly understanding the current situation in the mall, Liu Shufang left Wei Fen's house first and took a taxi to the mall.
More than ten minutes later, Liu Shufang appeared at the entrance of the mall.
I have to say that the geographical location of this mall is very good. Although this area is not very prosperous, there are several residential properties to the west, which are the main consumer groups of the mall.
Take the bus four or five stops east, and there are three universities including Yuzhou University.
Upstairs of the mall, the third and fourth floors are a cinema.
Looking at the diagonally opposite, it seems that a new shopping mall is about to open.
Liu Shufang is not familiar with him for the first time when he comes here.
But it’s normal to have competitors. If you don’t do well in such a good location, then who can you blame?
But looking up, the big words "Lemei Youxuan Shopping Center" on the top of the head look quite stylish.
But nowadays, the shopping malls have obviously very little passenger flow.
Although it was not the peak of passenger flow at this time, Liu Shu watched at the door for five minutes and only three people entered, which was so pitiful.
But thinking about the mall has two gates, so there should be six guests.
Usually, the passenger flow from 6:00 to 10:00 can account for more than half of the day. By the way, the difference between 7,000 passenger flow from peak period is still very large.
After looking at the door for a while, Liu Shufang walked in.
There are five cash registers, and customers don’t have to queue up to check out at this time, which is very easy.
Liu Shu walked around the mall for a while and saw several shopping guides, all of whom looked listless.
There were two more sitting there playing with their phones, which made Liu Shufang feel helpless.
The vegetables inside are all fresh, but these vegetables are actually understandable. If you want to buy fresh ones, you won’t come at this time.
But even the quality of the fruits is uneven, it is too much. The fruits are not divided into mornings and afternoons!
Liu Shufang took ten apples at will, and three of them had obvious problems.
What made Liu Shufang even more speechless was that a certain spicy strip on the shelf he was looking through was expired. Has no one checked this?
"Hey, are you the leader here to inspect? Why do you flip through it and just don't buy it!"
The laughter of a familiar girl suddenly came from behind.
Liu Shufang looked back and found that it was Li Xuanxuan.
Behind her was the goddess Su Youyi, who was the minds of many people.
Liu Shufang stood up with a smile: "What a coincidence."
"There is only one big shopping mall near our school, so of course it's quite easy to bump into it." Li Xuanxuan smiled and said, "But when the shopping mall opposite is open, I won't come here in the future. It's better to have a higher price now, but the service and quality are really not good."
Liu Shufang laughed.
"What are you laughing at?"
"Nothing." Liu Shufang nodded with a smile: "You are right. This store has a serious problem. If there is no change, the shopping mall opposite will be dead."
"But this has nothing to do with us! Hehe... Then let's go shopping first."
"By bye." Liu Shufang waved his hand.
From beginning to end, Su Youyi smiled next to her, but didn't say anything.
Liu Shufang stood up and continued the "inspection" work.
In the meat area, an aunt wanted the master to cut a piece of fresh meat for him. The master was calling and threw down impatiently: "There are cut and ready-made ones!"
The aunt glared at her, muttered dissatisfiedly and turned around and left.
Liu Shufang silently wrote him in his small notebook.
At the entrance of the mall, an old lady wanted to return and change clothes because her husband thought the color was not good and wanted to change to a white one.
The cashier said that this reason was a bit unacceptable and was not a problem with the goods, so he would not give a return or exchange.
Liu Shufang saw this, and many shopping malls have regulations on this. Unless there is a problem with the quality of the product itself, it will not be returned or exchanged.
But the aunt was not happy and finally asked the cashier to call the manager.
The cashier had no choice but to shout.
Liu Shufang pretended to follow her casually, but saw the manager yawning and sleepy when he came out.
Are you going to sleep here!?
Liu Shufang was speechless and silently took out his small notebook.
...
Chapter completed!