Chapter 364(1/2)
“Price of 499 yuan!”
When the price was said, it was not only Zheng Liti who was surprised.
Chen Ruohan, Tang Wan and others also looked at Chen Jianghe with surprise.
You should know that the cheapest mp3 on the market is also priced above 800 yuan.
The cost of electronic chips, display screens, memory sticks, outer packaging and OEM processing required for producing mp3.
All converted to an mp3 will be at least about 500 yuan.
If an mp3 is priced at 499 yuan, it is basically losing money and gaining publicity.
"Mr. Zheng, if you produce 10,000 electronic chips at one time, what is the unit price of a chip that is converted into?"
Chen Jianghe looked at Zheng Liti with a smile and asked.
"The market price is about 200 yuan."
Zheng Liti thought for a moment and said, "If we are producing our own mp3 chip, we can appropriately lower the price to 180 yuan."
Currently, TSMC has received orders for electronic chip processing, generally small orders of thousands of chips.
There are few large orders of more than 10,000 chips.
Because big brands like Samsung, Panasonic, and Sony have their own electronic chip production companies, there is no need to find TSMC to process.
Unless it is the peak sales season of the year, these big brands will sign OEM contracts with TSMC.
However, the number of electronic chips produced by OEM is at most 20,000 to 30,000.
Under such a market conditions, TSMC is basically in a state of "not enough to eat" all year round, and a large part of its production capacity has not been completely released.
It is precisely because of this reason that the Zheng family handed over this relatively "unsparent" property to Zheng Liti, a polite daughter, to manage.
The real estate, jewelry, cosmetics and other industries that really make money are firmly controlled by those young men and daughters of the direct descendants.
"If a contract to process one million mp3 electronic chips is signed, how much can the minimum unit price be reduced?"
Chen Jianghe asked with a smile.
"One million...million?!"
Zheng Liti was stunned for a moment, obviously shocked by this sudden astronomical number.
You should know that TSMC has put all its efforts into producing day and night throughout the year, and can process 2 million electronic chips.
A super large order of one million chips is almost equivalent to half of the entire company's annual production capacity!
"Mr. Chen, aren't you kidding me? You have to pay at least 100 million deposit in advance to sign such a contract!"
Zheng Liti said with a hint of embarrassment: "Although I am the largest shareholder of TSMC, I can only use 20 to 30 million yuan. And if I want to produce one million chips, I have to order the corresponding number of other accessories. In this way, the deposit required to be paid is at least more than 300 million yuan."
You should know that even the Li family, the leader of the four major families in Hong Kong, can only take out 200 to 30 billion yuan in cash at one time.
This is still the premise of not considering the loss of "harm and bones" to oneself.
But Chen Jianghe, the boss of Jianglin Group, had to spend 300 million yuan in an understatement to invest in a brand new industry.
Such a big move can no longer be described as "decisiveness" and "pattern".
It was simply a thrilling "big bet"!
“It doesn’t actually cost that much.”
Chen Jianghe smiled and shook his head, "It takes up to 150 million yuan of funds."
"I don't understand very much..."
Zheng Liti looked at Chen Jianghe with confusion.
Chen Jianghe smiled and explained: "The deposit of 100 million yuan paid to TSMC cannot be moved. You only need to pay another 50 million yuan to acquire a large-scale electronics factory."
Zheng Liti was stunned for a moment, and then she realized.
No wonder Chen Jianghe said he would not have to pay another 200 million yuan in high deposit.
You only need to buy the electronics factory that produces electronic screens and mp3 shells.
At that time, as long as TSMC ships the produced chips to electronic factories in mainland China every month.
Then, the electronic screen and mp3 shell are produced accordingly and then they can be assembled into a complete mp3.
In theory, as long as the mp3 produced is sold well enough.
Apart from the 100 million deposit paid to TSMC in advance, there is almost no other financial pressure.
When the market price of this mp3 is generally above 800 yuan, a super low-priced mp3 priced at 499 yuan was suddenly launched.
Moreover, the electronic chips used are high-end products produced by TSMC!
Regardless of the reaction speed and smoothness of the various functions of mp3, it completely crushes the mp3 that costs 800 yuan on the market.
This is undoubtedly a "nuclear bomb" that ruins the world into the domestic mp3 market!
Whether the sales are good or not is no longer considered, and the entire market will be "crazy" for it!
"Mr. Zheng, you don't seem to have answered my question yet?"
Chen Jianghe looked at Zheng Litidao with a smile on his face.
"Well, if I sign an order of one million chips at one time, I am confident that I will discuss with other shareholders to reduce the unit price of electronic chips to about 130 yuan."
Zheng Liti hasn't completely reacted until now.
Why did this boss Chen directly rule out Samsung's electronic display?
Because this "god man" decided from the beginning to reduce the production cost of an mp3 to less than 300 yuan!
In this way, even if you sell for 499 yuan, you will be sure to make a profit without losing money.
And if the sales volume is booming, the profits you can make in the end are definitely an astonishing "astronomical figure"!
"Mr. Chen, please tell me how big the difference is between mp3 and 499 yuan priced at 899 yuan and mp3 priced at 1999 yuan?"
Zheng Liti has now been impressed by the "plan" and "decisiveness" of Boss Chen in business, and her eyes are full of admiration.
"These three levels of mp3 are just slightly different in the design of electronic chips. The higher the price, the more functions the mp3 has, the higher the memory capacity."
Chen Jianghe smiled and said, "In addition, the mp3 for 1999 yuan is a unique rich gold color, while the other two mp3s are only red, white and blue."
"The electronic chip design is different, the memory is higher, and the color is different..."
Zheng Liti murmured and fell into deep thought.
The cost price of electronic chips and the complexity of design do not increase proportionally.
If the cost of electronic chips used for MP3 of 499 yuan is 130 yuan.
Then the cost of electronic chips used for mp3 of 1999 yuan is 135 yuan.
At most, it's just a few dollars apart!
There are obvious differences in prices for memory sticks of different capacity.
Currently, the purchase cost of 128m memory sticks on the market is about 30 yuan.
The purchase cost of a 256m memory stick is at least 80 yuan.
But the price difference between the two is only fifty or sixty yuan.
As for the color of the mp3 metal shell, the gorgeous color of Tuhao Gold is compared to other ordinary colors such as red, blue and white.
The cost difference of converting to an mp3 is only a few cents.
Not even a dollar!
In this way, the mp3 priced at 1,999 yuan is more than the mp3 priced at 499 yuan!
But the sales price is a total of 1,500 yuan!
This obvious "premium" is clearly meant to let consumers pay "IQ tax"!
Is there really a fool in this world who is willing to spend this injustice to act as a "big injustice"?
"Sister Han, if it were you, which mp3 would you choose to buy?"
Zheng Liti's eyes subconsciously turned to Chen Ruohan on the side and asked curiously.
In her opinion, the other party is a university professor who has received higher education and should see through Chen Jianghe's "trick" at a glance.
"That depends on the specific function differences between mp3s in each price."
As an avid electronic enthusiast, Chen Ruohan first focused on the functions of electronic products.
Chen Jianghe smiled and said, "The mp3 of 499 yuan only has the function of listening to music. The mp3 of 899 yuan has more single loops, switching songs, accelerating and slowing down playback. The mp3 shell of 1999 yuan is a wearable design, which has more functions to monitor heartbeat, blood pressure and steps than the 899 yuan."
“Can you wear it on your wrist when you exercise?”
Chen Ruohan's eyes lit up when he heard this introduction: "Jianghe, can you really produce an mp3 that can monitor heartbeat, blood pressure and step count?"
Chen Jianghe smiled and nodded with an extremely firm expression.
The function of monitoring heartbeat, blood pressure and step count has become a regular design after several years.
To be continued...