Chapter 334 Countermeasures(1/2)
Qu Ning said hesitantly, "I have seen a lot of data recently. The mini games on CyberLing and Dream Network are the two sectors with the fastest growth rate of young people.
iFlytek started from the game point of view, and it was indeed very tricky. Although our Blue Sky Technology business has a good reputation among young people.
But in this case, I think they will have a high probability of abandoning our SMS business and switching to iFlytek."
Deng Ke asked curiously, "Then you say, will they still transfer back to the free period in the past two months? After all, the free financial pressure in the past two months is very large.
No matter how awesome the air net is, he can't keep it for free, it's not because he's asking for death."
"It's hard to say. Users are used to this kind of thing, which is very metaphysical. Two months are likely to have made them adapt to the iFL mode, so there is no need to make trouble and turn it back." Qu Ning shook her head and replied.
"Yes." Zhao Bi nodded and looked at them slowly, "Come on, tell me what you think. Lao Deng, come first."
Deng Ke was stunned, shook his head, and quickly said, "It's not Mr. Zhao, I only care about technology now, I never care about the market. Why do you think about asking me?
You want to make Blue Sky Technology bankrupt? You don’t know my previous brilliant achievements.”
Zhao Bi was covered in black lines, and Lan Chuanjiang and Qu Ning were also a little funny.
Of course they knew about Deng Ke’s business in the capital before. After all, Deng Ke has been joking with him when he was having dinner together.
But that is only limited to bragging. It is an indisputable fact that a good company dies in his hands.
After coming to Lantian Technology, he also clearly realized this. He is OK in technology, but he is a younger brother in market operations.
So, later, except for technical matters, he basically ignored other things.
Zhao Bi looked at Qu Ning again.
The latter also shook his head quickly, "Mr. Zhao, you know, since I came here, I have been in charge of the ringtone section. I really lack understanding of other markets and have no idea now."
Zhao Bi nodded and said relaxedly, "It's okay, I just ask you two casually. Letting you two come here is not really an idea, but there is something that needs cooperation."
After saying this, Zhao Bi looked at Lan Chuanjiang and said, "Old Lan, tell me what you think."
Lan Chuanjiang looked serious and thoughtful, and finally looked at Zhao Bi and said, "It happened a bit suddenly, because it was Manager Wang who was staring there before.
So, I pay less attention to this aspect and I am busy with other things. So the view may not be too thorough."
"It's okay, you said that's it." Zhao Bi waved his hand.
"Lan Chuanjiang said seriously, "As Qu Ning said just now, this little game is basically only popular among young people.
Our Blue Sky Technology now accounts for less than 30% of users aged 18-25. Of course, some of them are not interested in games, so this proportion will be reduced.
This is also crucial for fat children, because now all college students in Jiang Province subscribe to our text message business are basically accompanied by the welfare of fat children.
So I think the probability of transferring to this considerable group will be much lower, which will eliminate some of the proportion.
Let’s just count some users who are 25 years old are interested in mini-games, which offsets the price. I think iFLYTEK’s move to bundle games will only involve 15% of Blue Sky Technology’s user base.
And I don’t think the number of people who switched to the market in the end will exceed 10%.
"That's okay. Although we expand so quickly now and need a lot of funds, we can still be within our tolerance range." Deng Ke said with a smile.
"I guess iFLYTEK and others didn't take President Zhao's fat child seriously, and they didn't know what the fat child meant in the eyes of college students in Jiang Province.
I thought that making a free game would attract people. Isn't this a joke?"
Lan Chuanjiang glanced at him and smiled, "The data I just mentioned is that when iFLYTEK only has this measure, and I should think in a better direction."
"What I am worried about now is iFLYTEK's next move. It is the first time he targets the young people's market, and it is difficult to guarantee that he will not introduce benefits for middle-aged and elderly people in the future.
We have to be careful of this, and it is also the most critical point."
"Well, you're right." Zhao Bi smiled and asked again, "Then what do you think we should deal with it."
Lan Chuanjiang replied, "The best way is to also introduce benefits to retain users who may switch to the market, but in this way, the financial pressure may be greater.
Therefore, I think the company can make a final calculation first afterwards. See if our investment in this benefit will be greater than the loss of benefits lost by directly discarding this part of the users.
After that, make plans based on taking it.”
"In addition, there is another point." Lan Chuanjiang thought for a while and continued to add, "iFlytek is now targeting Jiang Province, but the huge number of users our company grows every day are from other provinces and cities in China.
I think I can ignore iFlytek's actions in Jinling for the time being. Because their business behavior is hard to say that it poses a great threat to us."
"You have a good idea and thoughtful thoughts." Zhao Bi nodded, "To be honest, I have the same view as you. IFLYTEK's only competed with Lantian for the market in the province at this time, it was a little late.
But, this doesn't matter. What's important is that the other party is so arrogant at our home court, and I think I can have fun with them."
"Mr. Zhao, what do you mean?" Lan Chuanjiang asked.
"We are also launching an event." Zhao Bi said directly, "As Qu Ning said just now, the ringtone business is also the fastest growing section recently.
I plan to users who continue to subscribe in the future to get an exclusive ringtone for Blue Sky Music for free every month.”
Qu Ning was stunned, looked at Zhao Bi with a silence, and finally said, "Mr. Zhao, our ringtone has just been launched. Now, so many funds have not yet begun to be regained in the early stage.
If it's free now, wouldn't it be bad?..."
"There are two main points." Zhao Bi smiled, "First of all, this benefit can keep users to the greatest extent. Secondly, it is also a disguised advertisement."
"Although our Blue Sky Music ringtones now have advertisements on Dream Network and the Internet, it is not enough. We have to let users experience it for free to make this name known the most."
"Actually, even if there is no iFlytek, I'll think about getting some free promotion first. Now I just go with the flow."
"The most important thing is that our ringtones are exclusive copyrights. Once they are deeply tied to our SMS business, you can no longer use our ringtones."
"I'm pretty confident about this. Because our ringtones are of sufficient quality to keep them."
"And it's not a loss to have free one every month. According to our previous plan to release three songs in total, as our fame expands, we will only make more money."
"And this is also for users in Jiang Province, and other domestic users do not have this benefit for the time being."
"I understand Mr. Zhao." Qu Ning nodded.
Zhao Bi nodded and said, "Well, when you go back, you will discuss the specific details and general plans with Manager Ke. Just follow the point I proposed.
During this period, we will first cooperate with the decisions of Blue Sky Technology."
"OK."
"In addition, Lao Deng, you will go to Manager Ding to determine the feasibility of another project." Zhao Bi continued,
"He had previously asked me about the blind date section that was posted on Dream Network, and later he planned to upgrade and add a love section. I agreed and just launch it with the text message business."
"As young people, who don't like sweet love? Then, they can be classified according to their age and gender, giving them the feeling that they can find encounters here."
"Of course, the nature is the same, and you must be bound to our SMS package to enjoy it."
"If you turn around and contact Manager Ding for technical details about this matter, he will be fully responsible and just listen to him."
"I understand." Deng Ke nodded.
"With these two guarantees, the loss rate should be controlled below five points, so that's not a big problem." Zhao Bi smiled, "Of course, it's not just these two points.
Feifei, you will give a notice later to let everyone work together and bring up those with good ideas. Once adopted, add a year of performance.”
"Okay." Lin Feifei nodded.
"Manager Lan, you are in charge of this matter." Zhao Bi said, "You have been only responsible for this matter recently. I will find someone to arrange other matters."
"Okay." Lan Chuanjiang nodded.
Zhao Bi finally smiled and said, "Actually, I could have ignored them. But there is no way, who made me a young man. I was young and energetic.
Furthermore, it is also true that they plan ahead. If they do other tricks and have sufficient preparations, they will not be in a hurry.
Let’s play with them, and the project will be progressed slowly, and don’t throw it all in. Let’s follow iFlytek’s footsteps, what they launch, our corresponding launch is.
Jinling is our base camp, so they can’t help but be arrogant here, otherwise I would be very unhappy.”
Lan Chuanjiang and others looked at each other and unconditionally agreed with Zhao Bi's decision.
Anyway, Zhao Bi did not miss it, just follow it and do it.
After Lan Chuanjiang and the others left the office, Zhao Bi rubbed his temples, stood up in front of the glass, and looked at the same day as Jinling City below.
Lin Feifei walked over at the right time and brought a cup of coffee.
"Feifei, how do you think I'm doing?" Zhao Bi asked casually.
Lin Feifei stood beside him, shook her head, "I don't know."
Zhao Bi smiled, looked at the girl who had always been a young girl and said, "Then you know, why don't I care much about iFLYTEK now."
"have no idea."
"Then I insisted on keeping Blue Sky Music and Fat Kids independent, and it was also your own management. Do you know why?"
"have no idea."
"I guess it." Zhao Bi turned to look at her.
Lin Feifei looked directly at Zhao Bi's eyes, "I don't want to guess."
Zhao Bi nodded in surprise, "Then do you think our sp industry is now and in the future?"
"Very good, it will be better in the future." Lin Feifei replied.
"Wrong." Zhao Bi shook her head, "In less than five years, it will take a sharp turn. You may not know what impact the rapid development of mobile phone networks will bring to this industry."
"You don't think about the future of the blue sky?"
To be continued...