Chapter 458 Media Strategy

On the day of the publication of National Geographic, another historical record occurred. When I learned that the news was a little late, I used a circle of telegrams to solicit the opinions of my colleagues under the Northern Xinjiang Jingliufu. Then, in the name of the Northern Xinjiang Jingliufu, a telegram was sent to the headquarters of Baowentang Bookstore and ordered a total of 100 copies of the first issue of the National Geographic trial. In addition, I also solicited whether I could subscribe for a long time and related postage issues. This may be the first time that mail order has occurred in Dongping's history. Thanks to the fact that the telegram was really convenient, a series of work was completed on the same day. The purchase of the publication and subsequent subscription fees were settled directly from the branch office of Yunzhou Bank in Danyang. The Northern Xinjiang Jingliufu is now the largest depositor of Yunzhou Bank, and there are many shocking funds on the books.

Then, Feng Zi sent a telegram to Ye Tao about this matter, obviously complaining that such an interesting thing was actually excluded. Wei Zhi, the chief accountant of the Ye family, could never resign or even threaten to ask for fun jobs. He was very happy to manage the huge and lively documentary office of the Legal Mansion diligently. However, the magazine incident still made him feel warm.

"Quickly hand over the work, bring Weizhi to Danyang. Magazine matters, and entrust the coefficients." Ye Tao quickly replied to such a telegram, which completely ignited Feng Zi's enthusiasm. Everyone knows that Feng Zi has a characteristic of handling work, which is that it has always been the responsibility of the matter and explained clearly in every link. There are few things in progress, unless something goes wrong, he, the leader, needs to take responsibility. He sorted out the backlog and handed it to Liu Qing, and Liu Qing immediately complained. Now Liu Qing has the closest cooperation with Feng Zi. Although it does not belong to the same department, he can take over Feng Zi's work at any time

The guy who did not make a big mistake. However, Liu Qing, who was managing the entire administrative personnel and other business of the Legal Office, was really busy. After taking over Feng Zi's work, he would have no chance to sleep for six hours a day. However, since Ye Tao's wealth, Liu Qing would never talk back. Wei Zhi had a lot of things to deal with, especially now that Ye Tao's family wants to move their permanent residence to Gondor, but the various arrangements in Yejiabao still have to continue and cannot be idle. She is in charge of these things. She must explain these things clearly and entrust the migration arrangements to Dai Shizong who rushed over, which took her about five days.

Feng Zi rushed to Danyang by airship. When the couple walked leisurely along the avenue into the city gate, they walked to the nearest bookstore. Feng Zi actually saw that there were other very similar publications next to the brightly colored "National Geography".

"Boss, when did these come out?" Feng Zi picked up the magazine called "Book City" from the shelf and asked. The two words "Book City" written in bright red seal on the cover of the gray kraft paper, and then the "first issue of the trial issue" was marked with a few smaller Weibei style below. The contents of the magazine were all about the analysis of the views put forward in books, collections and various books, which were very fascinating.

"The goods that came just yesterday were just on the shelves today, and not many people have seen them yet. So, you rushed early to buy a book?" The owner of the bookstore who was about 40 years old and in a long cloth gown replied honestly.

"What about this?" Feng Zi pointed to the thick stack of "Tiangong" trial issue on the side.

The boss replied casually: "It was also yesterday, haha, several copies of this have been sold. They are all the masters living nearby."

Feng Zi flipped through it casually. It was a magazine about technology, which had a very special introduction to woodworking, machinery, carving, lacquer, etc. The main article was an article about the sewer project in Gondor City, which detailed why the interface of the sewer is the shape of an inverted egg, the general materials and firing methods for building special bricks for these sewers, and how many other methods were used to prevent sewage from leaking out in the pipeline. This article was written by Ye Tao at first glance. The article on how to exercise the basic woodworking technology was written by Zhao Dazhu, or in other words, asked someone to ask relevant questions and then recorded it.

There are also a considerable number of targeted advertisements in these two magazines. "Book City" contains cataloging and pricing of various newly published books by Baowentang, while "Tiangong" contains pictures and text introductions of various craftsman supplies that Ye's Workshop can sell to the outside world, as well as a series of catalogings of courses that Ye's Workshop opens to the outside world.

"Get me one of these three." Feng Zi paid mercilessly and picked up three thick magazines. These magazines are quite not cheap, each one is half a tael of silver or half Yunzhou silver coins. In fact, since Yunzhou Bank has not issued smaller auxiliary coins yet, finding money has become a headache. There is no way to find magazines to this level. Now most of these advertisements are sponsored by friendly people, or operated secretly from their own business names, and have not yet obtained much actual profit. It is an indisputable fact that the printing cost of magazines is high.

However, whether it is National Geographic, Tiangong and Book City, the sales seem to be very good. "Paper City" is very popular with some scholars, while "Tiangong" is the first time in history to take craftsmen as a group seriously. As for National Geographic, it is now well-known and has already started to be sold in Yuhang.

"I'm increasingly confused about what you are doing again." Feng Zi sighed after meeting Ye Tao.

"Oh? You don't understand? Then I dare not hand over this matter to you." Ye Tao said with a smile.

"...Is it to enlighten the people's wisdom?" Feng Zi said seriously: "In the past, it was because most people were illiterate, but now it's different. Even those craftsmen can understand books, so they can see more things through reading. However, after all, you have some opinions about scholars. Listing craftsmen separately is the same as the status of scholars, and making magazines for them. Aren't you afraid that others will not be disgusted with it?"

Ye Tao smiled and said, "There are so many people, do you care about more people and fewer people? I am not doing these things to please anyone. It is only one aspect to open up people's wisdom. In fact, the division of scholars, farmers, industry and commerce in Dongping is becoming clearer and clearer now. Scholars may be noble and some look down on others, but in terms of contributions to this country, everyone is the same. Not only scholars and craftsmen, I also think about seeing it for soldiers and military-loving people, and for those farmers and herdsmen. Moreover, this is not just for communication, but also for communication. We all have many hidden things. The reason why we don't take it out and tell others is for profit, but it is also because there is no such channel. And now, such a channel is in our hands."

"Make money?" Feng Zi curled his lips and looked disdainful of Ye Tao's bold words.

"By the way, I don't earn much, and printing these things is too expensive now. "Book City" and "Tiangong" are okay. If "National Geography" was not an advertisement, it would definitely lose money. If there were advertisements, it would be okay. Don't say that guy Du Fengchi really has the eyesight and asked me about the opportunity to ask for this advertisement. Is it? The business of Home Inn in the past few days is more than 20% better than before. I'm afraid I will come back in less than half a month." Ye Tao admitted frankly.

"Just make money. At least it must be equal, otherwise it will not be a long-term solution." Feng Zi nodded, and he suddenly asked again: "Have you ever thought about publishing the imperial palace newspapers like this? I see that many of the magazines you made are the latest news, which should be possible. On the official side... Not to mention that you came forward, even if I went, there would be no problem. However, spreading the imperial decrees, perhaps a little explanation, so that no one could misunderstand, and let ordinary people know and not be deceived by local officials with ulterior motives. And it would be possible to encourage the people, make the wholehearted, or eliminate rumors, by doing this."

Ye Tao smiled. Sure enough, Feng Zi was an extremely smart person. He immediately learned from the following examples and saw the power of information dissemination. What Feng Zi proposed was a newspaper representing the official mouthpiece. But Ye Tao shook his head and said, "I have the heart but I don't have the strength. This is for you to do. The reason I created a magazine first is not because the magazine must make money, or a better way of communication, and the fastest channel to spread news and knowledge, but because I can accurately target those who can afford magazines, so that these things can be at your own risk. These things are these things

The monthly issue requires a few experts to compile, and the cost of manpower and printing is easy to control. However, let me call it a newspaper. How quickly should I publish it together to meet the needs of the court, or to meet the basic information transmission needs? How much does it have to be printed? What is the price? It is expensive, ordinary people cannot afford it, and they will not buy it. They lose the possibility of widely spreading news. If it is cheaper, I can't keep filling in this bottomless pit. Now, although printing is much cheaper than before, it is still very expensive."

Feng Zi shook his head helplessly and said, "Isn't it because you instigated Your Majesty to cut down all the trees and make up for ten... and make the paper price more expensive. Now you are suffering?"

Ye Tao laughed and said disrespectfully: "Do you think it's wrong?"

"There is absolutely no bad reason for the sake of your descendants." He shook his head and said, "Then why did you ask me to come to Danyang? Just for these magazines?"

Ye Tao smiled and said, "Not all. You will have to make the newspaper you mentioned just now. But for the time being, these magazines are first."
Chapter completed!