Chapter 1250 stand out
The house was built, but just as industry experts predicted, it could not be sold at all.
Within Kunpeng Industrial, there were many real estate marketing elites, but none of them were willing to take over the project. They secretly called it a ghost town project.
Tang Zhongping was really at his wits end, so he took it as a test question and gave it to the recruited young people, asking them to each come up with a marketing plan.
Yan Yujie stands out from the crowd!
He proposed a conceptual overall positioning, which is the eternal city.
On the one hand, the scale advantage of the project land is used to create all kinds of supporting facilities for a person from birth to study, growth, work, life and retirement; at the same time, the cemetery next to it is regarded as a unique selling point, and the cemetery is given away when buying a house.
Let you live forever!
Of course, the cemetery can cost as little as 10,000 yuan or as expensive as tens of thousands of yuan. These are all recorded as marketing expenses, and are ultimately reflected in the housing prices and are paid by the buyers. As the saying goes, the wool comes from the sheep.
Tang Zhongping applauded after hearing the concept of the Eternal City.
After that, the company spent tens of millions of dollars on advertising to promote the concept of the Eternal City.
For a time, "Buy the City of Eternal Life and Get Eternal Life" became a familiar advertising slogan among the citizens of Leteng.
In recent years, urban destination prices across the country have soared. Based on unit area, investing in a cemetery is more cost-effective than buying a house. Therefore, the marketing strategy of buying a house and getting a cemetery is still very popular among citizens, and the Eternal City became an instant success.
Eternal City's risky move was successful, and sales boomed. Due to its large scale, as long as this project is put on the market, it will definitely be the city's top seller in the current period.
"Oh, that's interesting!" Wang Zhiyuan's eyes lit up and he said, "His name is Yan... what's that?"
"Yan Yujie!" Tang Zhongtian reminded hurriedly.
"Yan Yujie, I remember it." Wang Zhiyuan nodded and said, "Zhongping, you didn't ask him how he came up with such a marketing plan?"
"I've asked!" Tang Zhongping said: "He said that many foreign city cemeteries are surrounded by residential areas, and many residents go jogging in the cemetery morning and evening. And from a Feng Shui perspective, the place chosen as a cemetery must have good Feng Shui.
, In addition, the greening of the cemetery is dominated by tall and tall pine trees. Looking around, you can see a green landscape, which is also a kind of cultural landscape."
"Okay, what a great idea!" Wang Zhiyuan applauded with high fives: "Zhongping, how much bonus did you give him for this planning project?"
Tang Zhongping replied: "One hundred thousand!"
"Less! Too little!" Wang Zhiyuan asked again: "Where is this Yan Yujie now?"
"In Leteng City, he is responsible for the ghost town...oh, no, responsible for the sales of the Eternal City project!" Tang Zhongtian added: "So far, the sales commission he has received is more than 200,000."
"That's not much!" Wang Zhiyuan waved his hand and said, "Zhongtian, take him out and use him as a backup candidate for the project marketing director of Qingyuan City. As soon as we take over the land of the yarn-dyed fabric factory and the glass factory, he will be officially appointed.
.”
For young talents who can make outstanding contributions to the company, Wang Zhiyuan always generously rewards them without hesitation, and at the same time promotes and reuses them in a systematic way. This is the way Kunpeng Industrial can develop rapidly.
…
As soon as she went to work the next day, Jian Ruoming called and summoned Chu Tianshu to her office.
"Tianshu, look, this is the report submitted by the Bureau of Land and Resources!" Jian Ruoming showed no expression as he pushed a folder to Chu Tianshu.
Chu Tianshu took it and took a look, and was immediately shocked.
The report from the Bureau of Land and Resources is to the effect that, after review and discussion by the review committee, it was decided to transfer the land of the refrigeration machinery factory to Century Sunshine at a price of 1.3 million per mu.
"Do you know about this?" Jian Ruoming glanced at Chu Tianshu and asked.
Chu Tianshu immediately replied: "I don't know!"
"Not clear at all?"
"I don't know. Really, Sister Ming, Wei Shijie never mentioned a word to me!"
Jian Ruoming frowned and asked: "Then...what do you think we should do?"
Chu Tianshu said eagerly: "I have already verbally notified the Bureau of Land and Resources to freeze the land transfer agreement. Why is Du Pingfeng still going up against the wind?"
"You ask me, I still want to ask you!" Jian Ruoming asked displeasedly: "If it wasn't Century Sunshine, would he dare to do this?"
Chu Tianshu calmed down a little, sat down and said: "Sister Ming, a few days ago, I talked to Wei Shijie and said that the municipal party committee and government support Century Sunshine to become bigger and stronger, but what I mean is, let
He made preparations in advance and entered the primary land development market after the launch of the new land policy, and he did not have any evil intentions to move into the refrigeration machinery factory."
Jian Ruoming nodded: "So, he misunderstood you?"
"It's possible!" Chu Tianshu said: "But it's more likely that he got some kind of hint from other channels!"
Jian Ruoming pointed to the folder and asked, "Do you want to approve this report or not?"
"If you don't approve it, fight it back!" Chu Tianshu said without hesitation: "Once this gap is opened, the yarn-dyed fabric factory and the glass factory will not be able to stabilize, and the new land policy will lose its meaning."
Jian Ruoming paused and suggested: "Tian Shu, would you like to find Wei Shijie and ask what's going on?"
"No need!" Chu Tianshu said resolutely: "If I am not wrong, there should be a bigger conspiracy behind this. Therefore, we cannot have any hesitation and must resolutely stop this wrong approach of the Land and Resources Bureau."
"Okay, I'll report to Mayor Lang right away!" Jian Ruoming picked up the folder and went to Lang Maocai's office.
Lang Maocai looked at the report submitted by the Bureau of Land and Resources and looked very surprised at first.
After listening to Jian Ruoming's advice, Lang Maocai added: "Vice Mayor Jian, Century Sunshine is a contributing enterprise. Secretary Ye also mentioned to me that we should support and help them develop and grow. Otherwise, this time
I'm afraid it would be bad to let them go and kill the donkey as soon as the mill is unloaded."
Jian Ruoming remained silent.
Lang Maocai asked again: "Deputy Mayor Chu is now in charge of this matter. What is his opinion?"
Jian Ruoming did not answer Lang Maocai's words, but said: "My personal opinion is very clear, I just want to listen to your instructions."
Lang Maocai smiled and said generously: "Haha, my idea is that matters within the scope of each division of labor should be handled according to the opinions of the deputy mayor in charge."
"I agree, then please approve it!" Jian Ruoming pushed the report in front of Lang Maocai.
Lang Maocai picked up the pen, put it down again, and said, "Deputy Mayor Jian, please put the report here first, and I will think about it carefully."
When Jian Ruoming left the office, Lang Maocai called Wei Shijie and said straight to the point: "Mr. Wei, for the land you want for the refrigeration machinery factory, the Land Bureau's report has been handed in. Vice Mayor Chu has
Should you say hello so I can approve it for him?"
Wei Shijie was playing tennis with Zhang Baozhi on the tennis court of the hotel with No. 2 beauty Gao Qiu. He wiped the sweat from his forehead and said, "Okay, I will contact you at noon. Thank you, Boss Lang, for your concern!" (Unfinished)
Chapter completed!