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Chapter 13: The flagship product is here(2/2)

"You must be thinking about how much such a facial mask should cost and what the retail price should be, right?"

"What if I told you that the cost of such a facial mask is less than three yuan?"

Impossible! This was the first reaction of all the executives present.

Qin Lingling also said in a suspicious tone: "Mr. Qin, false propaganda will have a great impact on the company's reputation, right?"

"False propaganda? Why false propaganda?" Qin Hao asked with a smile.

Qin Lingling frowned and said: "But if it is real material, according to the price of hyaluronic acid, how can it be possible to control the cost to three yuan per piece?"

"Who stipulated that all ingredients in hyaluronic acid masks must be hyaluronic acid?"

As soon as this statement came out, there was another burst of whispers in the conference room.

"Yes, no one stipulates how many masks can be made from one kilogram of hyaluronic acid, right?"

"Wonderful, in this way, although our costs have increased, but with the popularity of hyaluronic acid, it shouldn't be a problem if the price increases several times."

Jiang Shan's eyes also lit up: "Old man, this Mr. Xiao Qin really has two skills."

"Otherwise, why do you think Qin Lingling asked him to be the general manager?" Na Wei muttered.

The executives present were all insiders, and they knew very well the reputation of hyaluronic acid. Once this product was launched, there would be almost no need to promote it, and medical and aesthetic institutions would rush to buy it like crazy.

Of course, Qin Hao's plan goes far beyond that.

"The product has entered the trial production stage, and what we have to do next is marketing."

"Needless to say, the promotion focuses on the keywords of hyaluronic acid, hydration, and anti-aging. In fact, similar products have already appeared on the market, but they mainly focus on medical beauty institutions, and what we have to do is avoid them.

We will confront them head-on, expand our influence on the retail consumer side, build our brand, and make this hyaluronic acid mask our flagship product 'every day'."

"As for sales, the channels of medical beauty institutions can be put aside for the time being. As long as we make a name for ourselves in the consumer market, these medical beauty institutions will take the initiative to buy goods from us."

"So retail is the top priority. My requirement is that short videos, live broadcasts, and various beauty bloggers should make our hyaluronic acid masks known to the entire Internet, no matter the cost."

When Qin Lingling heard the words "no expense spared", she couldn't help but feel a little sad, but the market prospects described by Qin Hao made her willing to take this risk.

As Qin Hao said before, the problem with every day is that it has no future, and now Qin Hao's plan is undoubtedly pointing the way to the future for every day.

Qin Lingling wants everyone to know that although she did not start "Every Day" by herself, she can lead "Every Day" to a better future, which is something her ex-husband Wang Ruizhi could not do.

With Qin Lingling's support, Qin Hao's plan was strictly implemented.

For a time, beauty bloggers on Weibo, Xiaohongshu, and Douyin began to "plant" a "hyaluronic acid mask" to demonstrate its miraculous effects of hydration and anti-aging in front of many female users.

Most female users are irrational, especially in the fast-paced words of some anchors: a bottle of hyaluronic acid costs thousands of yuan, and a pack of ten hyaluronic acid masks only costs 150 yuan, and there is no need to go to a cosmetic surgery.

Institutional injections can be applied anytime and anywhere, so they are not very cost-effective.

In just one week, the "Every Day" hyaluronic acid facial mask was sold out, and this was only on the retail consumer side. Medical and aesthetic institutions also rushed in smelling money.

Qin Lingling had to assign the order to some other factories for OEM. Fortunately, the manufacturing process of this thing is not complicated, but even so, the supply is still in short supply. Many retailers have begun to sell at a premium, which has also caused some customers

The brand "Everyday" has the illusion of being very high-end.

Of course, all this comes at a price. In just one month, more than 80 million yuan was spent on marketing expenses alone. When the finance department asked Qin Lingling to sign the bill, Qin Lingling's hands were shaking. She had never spent so much in her life.

Pass money.

Fortunately, the returns are also very generous. Within one month, the sales of hyaluronic acid masks alone reached 240 million, and this was even after being out of stock for a period of time.
Chapter completed!
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