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Chapter 1272 Lin Hauran's Marketing

Lin Haoran organized this grand lantern festival not only to bring joy to the people of the city, but also to stimulate consumption in the capital.

Although flowing money may not necessarily create wealth, it can create happiness for people. The capital that seems peaceful now undoubtedly needs this kind of thing, and he, the governor of Shuntian, has the obligation to bring it to the people of this city.

Joy and happiness.

As for the one thousand taels of fireworks, this sum of money may not seem like a lot, but if it is divided among the hundreds of thousands of people in Beijing, each person will not need a penny at all.

If this amount of money can bring joy to hundreds of thousands of people and leave a good memory to the vast majority of people, this is undoubtedly an extremely cost-effective deal.

Of course, he never does anything out of loyalty, but always thinks twice before acting.

Dong dong dong...

As Lin Haoran's order was issued, the drums of the Drum Tower sounded rapidly. However, it was completely different from the drums that told time in the past. This time, it sounded continuously, more like signaling the beginning of the celebration.

Lei Tongpan and others looked nervously at various streets, and when the yamen of Shuntian Prefecture heard the drums, they immediately removed the fences to allow the people who were blocked from entering.

"Let it go!"

Lei Tongpan and others stared at the street nervously and expectantly, their hearts being tested. Some people were clenching their fists nervously, and some even closed their eyes and did not dare to look.

If this big lantern festival is ignored, not only will all their previous plans be in vain, but they will also face a political reckoning, and the thousand taels of fireworks will really be in vain.

But no matter what they thought in their hearts, the results were slowly appearing before their eyes.

"This...how could this happen!"

The schadenfreude on Xu Fan's face had disappeared and was replaced by shock. His mouth was slightly open, looking at everything in front of him in disbelief.

In his field of vision, he saw a large group of people rushing in from various street corners, heading towards the well-planned stalls here, holding various newspapers in their hands.

“One pound of Langya Crispy Candy in our store only costs 50 cents!”

“A Foshan iron pot in our store only costs 200 cents!”

“Our store’s biggest offer of the year, gold, jade and silverware are all on sale at 20% off!”



As early as seven days ago, the Big Lantern Festival had already used the "Sunchon Ilbo" to build momentum. It was like the Double Eleven event in later generations. Discount information on various products was published in the newspaper, and the prices were the most affordable throughout the year.

The most important thing is that some stores have also prepared a lot of small gifts for free, which will undoubtedly arouse the enthusiasm of some Shuntianfu Yamen people who like to take advantage of small things.

The same thing is true. In order to get this advantage, or to get this benefit, many people even go out together with their whole families.

"How...why are there so many people?"

Xu Fan was completely stunned. The streets that were empty just a moment ago were completely occupied by this group of people like locusts in just the blink of an eye.

call……

Although Lin Haoran knew that this lantern festival would definitely be successful if he learned from the Double Eleven model of later generations, he secretly let out a sigh of relief when he saw the people in Beijing being so impressive.

Under the gaze of everyone, several streets in Gulou were quickly occupied by noise. It was already the most prosperous market in the Ming Dynasty.

Lei Tongpan and others finally woke up from the shock, but looked at Lin Haoran with great admiration.

Lin Haoran looked at such a crazy scene, but kept calm in his heart, and told all subordinate officials to act according to the plan and handle some emergencies in a timely manner.

Many people have crowded into some stores offering discounts, but many people are destined to be disappointed. Some free products are limited in quantity, and not everyone can receive them.

However, they soon discovered that although they could not get free products, the prices of the products inside were indeed relatively favorable, so many people chose to purchase them.

People in this era still yearn for affordable prices, and Foshan iron pot is their best choice. Firstly, the reputation of Foshan iron pot has spread in the capital, and secondly, the price is indeed the lowest in the year, and many people are willing to choose it.

Purchased.

Just like that, I saw a family. The man was holding an iron pot on his head, the woman was holding a piece of cloth, and the children were eating a bunch of free candied haws. But they were not in a hurry to leave, because they knew there was still Shanda.

The fireworks are grand, and we are happily waiting for nightfall.

Bang! Bang! Bang!

At the beginning of the curtain, the first round of fireworks was launched into the sky, igniting the beginning of this grand event.

Different from the sparse fireworks in the past, this time they are almost continuous. What many people don't know is that the fireworks that are claimed to be one thousand taels have actually been purchased for 2,500 taels.

When it gets really dark, strings of fireworks continue to bloom in the night sky, which has become a lively decoration in the Drum Tower area, making it almost like a Chinese New Year here.

“Mutton skewers, authentic mutton skewers!”

“Burned donkey meat! Authentic Hejian donkey meat roasted!”

“Dustpan Cooking! Smooth and delicious Gaozhou Dustpan Cooking!”



On a large piece of open space, Shuntian Government Office has also designated long-shaped food areas, where local specialty food stalls from all over the country have already been set up.

Many people kept walking in and out, and here they could actually eat all kinds of snacks from all over the country, and the prices were very affordable, making them wish they had more stomachs.

"put!"

"put!"

"Put it back!"



Brilliant fireworks continued to bloom in the night sky, and Shuntian Government Office pushed this lantern festival to a climax.

In some open spaces of the Drum Tower, various juggling performances, various dramas, and the official lanterns of various houses have become things that the people talk about.

But before it's over, some people already feel that this big lantern will be something they will never forget.

Curfew has become a dispensable term.

Only when the last fireworks bloomed in the night sky did the lantern festival officially come to an end.

The vendors are tired and happy. Although the selling price is 80% lower than in the past, the money they earn is almost the same as in the past few months or even a year. Even if the management fee and cigarette expenses paid to the Shuntian Government are deducted, the other

The profits still make them feel like they are in a dream.

It has to be said that this lantern festival hosted by Shuntian Government Office was a complete success.

The Mid-Autumn Festival fireworks brought endless joy to the people and scholars, brought surprising profits to the hard-working vendors, and also brought a better reputation to Lin Haoran.
Chapter completed!
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