Chapter 243 Public Opinion Advantages

"Is it so scary?" Li Jing asked frowned. He felt a little uncomfortable when he heard that Li Shimin compared the novelist with military strategists. If he had to divide the nine-rate and ten schools according to his influence, Confucian and Mohism would definitely be the top three schools. Next, there must be military tactics, and agricultural names are ranked last. As for novelists...

Why is there such a saying that there are nine-rate ten companies? Because the tenth among the nine-rate ten companies refers to the novelist...

A genre that collects folk rumors and anecdotes for the monarch to view and understands the details of the people is actually comparable to the three schools of military strategy in the eyes of the emperor? Its status is still above the three schools of agricultural famous and miscellaneous families?

What a joke?

Today is not April Fool's Day.

"Of course, you know Zhen'er. He never lies." Li Shimin glanced at Li Jing, knew what he was thinking, and explained in detail: "Actually, I didn't think much of Zhen'er's statement. It was just a school similar to the Censorate. How could it have such great power? But after Zhen'er explained, I realized that this school, which ranks at the end of the ten schools, actually hides such terrifying potential."

"I would like to ask Your Majesty to answer my questions."

"I ask you, why can aristocratic families and Confucianism control the world, and even influence the overall situation of the world?"

Wei Zheng said without hesitation: "Of course it's because they are famous."

"Yes, because they have accumulated a thousand years of fame, so when they say bad things about a certain monarch, a considerable number of people will believe them. If you add a little more small moves, the reputation of this monarch will be bad." Speaking of this, Li Shimin's words changed: "But if I tell you that novelists are the biggest nemesis of this kind of fame, I wonder if you believe it?"

"...What does the emperor mean?" Several people looked at each other and saw in each other's eyes that Li Ji, who had not spoken, asked.

"Xuancheng just said that the reason why aristocratic families are so strong is because they have reputation in their hands. In the minds of the working people, the court may not be trustworthy, but the words of aristocratic families are quite credible." After saying so much, Li Shimin picked up the tea and moistened his throat, and continued: "But I also said that the reason why aristocratic families have such great reputation is that they have accumulated over thousands of years. But since fame is accumulated, it can naturally be consumed - and it is easier to destroy than construction. If the reputation accumulated by aristocratic families for thousands of years is in the hands of novelists, it may only take three or five years to make them famous and become rats crossing the street that everyone calls for."

"..." Why is it becoming more and more outrageous to say? Novelists... are they so powerful?

"Don't you believe it? That's right." There was no need for a few people to express their opinions. Just from the expression, Li Shimin knew what he was thinking, and smiled: "I didn't believe it when Zhen'er first said it, but after he finished telling me in detail about his ideas, I realized that novelists could use it like this, and their power could even compete with Confucianism."

"I am waiting for Lu Du, please ask Your Majesty to answer your questions..." The five of them hurriedly bowed to ask for advice, but they were a little dissatisfied in their hearts - it was getting more and more outrageous. They were no longer under the military and arts schools, and now they are competing with Confucianism... Master, can you be a little conscientious? If a novelist is really so powerful, he can still fall into the current field today?

"Please come up, I will naturally solve your doubts." Li Shimin smiled and said, "Let's start with the aristocratic family. In addition to their powerful power, they also have enough fame. What fame brings them is the advantage of public opinion - you may not know what the advantage of public opinion is. You can understand public opinion as rumors or rumors. Because the aristocratic family has considerable popularity and fame, the advantages of public opinion have always been controlled by the aristocratic family. As long as the public opinion spread from the aristocratic family, it can basically be accepted by the general public.

For example, Emperor Yang of Sui was a foolish monarch. Everyone came from that era, and the specific situation was clear. To be honest, although Yang Guang was not considered the Emperor of Ren Sheng for All, he was definitely considered a wise monarch. It’s a pity that he took too big steps and was too anxious. He wanted to complete a great cause that could only be accomplished in ten years... This led to the miserable life of the people and the people complained.

The aristocratic family took this opportunity to publicize the bad things of Emperor Yang of Sui among the people, and even made things out of nothing, putting some things that had never happened before on his head, and even compared him with King Zhou to Qin Shihuang - I am not saying that King Zhou and Qin Shihuang are worse, but that the two of them have a bad reputation among the people...

Because of these actions of the aristocratic family, Emperor Yang of Sui quickly lost his reputation and became a rat crossing the street. Everyone shouted and beaten, which eventually led to the chaotic times in which the heroes rose together at the end of the Sui Dynasty.

In addition, the Qin Shihuang and King Zhou of Shang mentioned earlier are also so bad.

Because the public opinion is not in their hands, and in some places they are doing a little bad, the people have indeed complained a lot, and they are attacked by the remnants of the Six Kingdoms and Xiqi who control public opinion... Everyone knows the fate of the two, and the remnants of the Six Kingdoms and the Western Zhou royal family completely ruined their reputation, and then took the opportunity to succeed in overthrowing the Qin Dynasty and the Shang Dynasty.

This is the power of public opinion. It can infinitely amplify a person's shortcomings and cooperate with some special means to ultimately achieve the goal of completely killing this person."

"Hiss..." The five people in the audience suddenly gasped. They didn't think so before they didn't pay attention. But now after Li Shimin's analysis, they realized that the rumors could be used like this, which is indeed a very terrifying power.

"This is what is called killing people by words." Fang Xuanling murmured: "Killing people invisibly is indeed extremely terrifying."

"But the ability of public opinion is so terrible, how should we deal with it?" Wei Zheng asked with a little concern: "Now that public opinion is in the hands of aristocratic families, can we just sit still and wait for death? Are we waiting for the aristocratic families to discredit our Tang Dynasty?"

"How is it that simple?" Li Shimin stood up long ago: "Public opinion attacks are based on the people. Only when the people are dissatisfied with us can public opinion play a role.

But no matter how much the aristocratic family slandered, it would not change the fact that the Tang Dynasty is at its peak, the world is peaceful, the people return to the world, and the people live and work in peace. The people who have just experienced the chaotic times at the end of the Sui Dynasty were just a time when they were eager for peace, how could they expect the war to happen?”
Chapter completed!