Chapter 81 Preparations for Issuance
In China, all music-related careers cannot avoid one institution, that is, the China Music Association, a behemoth with 170,000 members, including most record company owners, singers, performers, composers, lyricists, conductors and other related practitioners.
For singers, the measurement of their status in the industry mainly depends on two aspects. One is naturally the sales volume of records. Even if a newcomer is able to sing a gold record with millions of sales, he will instantly become a newcomer in the entire pop music scene; and the second is naturally the position and award evaluation of the authoritative music charts.
The most credible music authoritative list is undoubtedly the Chinese pop music chart and the Chinese New Song chart issued by the Chinese Music Association itself.
The China New Song Chart stipulates the time for the listing of the new song chart. Only one week before the record is released to the first month of the record’s release, and once the time comes, it will only be directly off the charts. There will be no longer a song that will dominate the charts for a long time, so that more new songs can make the best of the show.
After the new songs are off the charts, the excellent songs will naturally be transferred to the popular music list. This list is effective for a long time and is mainly distinguished by the year.
The Music Association has a unique coefficient calculation method that has been long-tested for the ranking of the New Song Chart and the Golden Song Chart, mainly including radio playback volume, listener feedback, professional review and other parameters. With the development of the times, several of the best music websites and music associations in China have reached cooperation agreements, and their website playback volume has also been included in the statistical scope, but the impact is still relatively low at present.
The rankings are naturally inseparable from publicity. The wine is also afraid of the deep alley. Without promotional records, it is naturally difficult to make it to the new song list. Wei Tingyu's promotion of "My Singing" is mainly focused on singer Ming Qingxue.
The propaganda position is mainly the Internet, which is also the best way to break the situation when there is a lack of connections and money.
This time Wei Tingyu did not post to promote himself. Because he was too busy, he contacted a well-known naval army team on the Internet to hype the popularity of the "Music Elf" Ming Qingxue. As long as "My Singer" starts to promote the list, he will directly bombard the promotion on major websites and communities on the Internet, arousing more people's interest.
Once he started his business, he spent money like water. Wei Tingyu spent 250,000 yuan on recording "My Singer", and the release was paid 300,000 yuan, and half of the recording was paid 240,000 yuan. This time he hired the navy team and spent another 100,000 yuan. In addition, there were some posters, packaging and related expenses, which were not very small.
This is still the current primitive stage of the navy team, and the hype method is still mainly based on the most primitive publicity method, so there is no time for the charge to take off. 100,000 yuan is still a price that Wei Tingyu can afford.
The physical record of "My Singer" is priced at 25 yuan each, which is a relatively cheap and affordable price. A beautiful set of promotional posters is accompanied by an artistic photo taken by Ming Qingxue on her 17th birthday. A high-pixel photo standing in a sea of purple flowers looking up at the sky, like a real fairy, flawless.
Generally speaking, each album has a title song, and most of them are average-level saliva songs. In a few years, no one except the loyal fans will not sing. However, the "My Singer" produced by Wei Tingyu has a luxurious breath of ten classics, and there is no single one of them that is an ordinary-level work, so it is difficult to focus on when playing the charts.
Finally, except for the songs of the same name on the album "My Singer" will be promoted in a focused manner, the other nine songs will be less publicity resources. Which song is more popular depends on the audience's favorite.
After confirming the release period of the record, Wei Tingyu went to the Shanghai Music Association to report. Everything was ready and just wait for the charts to begin.
It’s a pity that the record was not recorded this time. There are two main considerations. First, Wei Tingyu needs to save costs. Even if the MV that only records one song, if you want to be of good quality, from director to actor to production, not only the time is relatively long, but the cost is at least 300,000 yuan. Although Wei Tingyu can afford this money, it is not necessary.
Second, Wei Tingyu is a person who will be a director in the future. Ming Qingxue's first MV is still hopeful that he will direct himself and practice his skills. If the record is really popular, it is OK to re-shoot the MV in the future, and it can also promote the sales of the record again.
Wei Tingyu was busy for three days and finally prepared most of the trivial things before the release of the record. She was very tired and fulfilled.
At this point, Wei Tingyu invested more than one million Huayuan yuan for this record. Fortunately, the royalties of the Origin Group have been paid, otherwise the check alone of Qi Keshan would not be enough.
But think about it, if "My Singer" can be sold at the level of a gold record, it will be sales of one million, sales of 25 million, and if the distribution, production and tax are deducted, it will be able to make at least a net profit of more than 15 million, which is definitely a very profitable business.
In fact, with the advent of the new century, record sales are constantly sluggish. Except for the king and queen, few newcomers' albums can enter the ranks of gold records.
"It's rare to see you during the day, and everything is over." When Wei Tingyu returned to the villa in Yuyuan, Zhou Jinyu was lying by the bathhouse in cool clothes and sunglasses, relaxing and comfortable.
These days, I have been traveling with Zhou Jinyu and a special car, which has been much more convenient. Wei Tingyu is also very grateful for this: "Yes, it's finally over. I have done what I can do. Next is the new song charts and the release of records!"
"I'm going to Yangcheng to handle some business tomorrow. Do you want to go with me? I can contact Penguin Music Network to talk to you." Zhou Jinyu asked.
China did not experience the so-called reform and opening up, so naturally there would be no special economic zone. Shenzhen was now just a small fishing village, and the economic center in the southern part of China was naturally Yangcheng.
The Penguin Company in this life is headquartered in Yangcheng.
"That's great!" Wei Tingyu naturally would not reject Mr. Zhou's kindness. Being able to have an extra promotion channel will greatly promote the sales of the record, especially when "My Singer" is inherently insufficient and has low exposure.
"Take Ming Qingxue together! At least I can ask them to give Qingxue an exclusive interview, I still have this face." Zhou Jinyu raised his eyebrows.
"Okay! I'll notify her now..." Wei Tingyu nodded: "The agent I found for Qingxue just arrived in Shanghai, so he should be at Qingxue's residence."
With her debut approaching, Ming Qingxue's related affairs will surely increase soon, and Wei Tingyu cannot be with Ming Qingxue as a nanny every day, so it is urgent to find her an agent.
Wei Tingyu could consider very few candidates, and he almost immediately thought of the most suitable candidate - Yuan Shanshan, music instructor at Luocheng No. 1 High School.
Chapter completed!