Chapter 115 Contagion Marketing
Xu Yunjin would have thought that Sun Zesheng had surrendered when he recalled that his mother had surrendered. She was already ready to appreciate Sun Zesheng's embarrassment and begging for mercy under the sharp attack on his mother. In this way, the long-lasting feeling in her heart was
Only when her buttocks were depressed could she relax, so that she wouldn't suffer from internal injuries.
She didn't expect that Sun Zesheng retreated just after the confrontation and before the fight started.
This coward is not a man.
Xu Yunjin cursed secretly, and then asked: "Mom, Sun Zesheng ran away? What should I do? You haven't vented your anger on my behalf yet?"
Hu Yaoqin gently patted the back of her daughter's hand and said, "Dear girl, please be patient.
When Sun Zesheng wakes up to the cruelty of the cosmetics market, he will come back. At that time, no matter how harsh the conditions we impose, he will have to agree. A cucumber egg thinks that he can gain market recognition by creating an effective cosmetic.
, he is too naive. Still too young and immature.
Ojin, from now on you can't be as immature as Sun Zesheng. You have to think more about everything and use your brain more. If it doesn't work, just ask your mother, you know?"
"Mom, you're here again. Why would you turn your gun and teach me a lesson when you get the chance? I can't stand this anymore." Xu Yunjin muttered with a depressed face.
She turned her head and looked at the door of the teahouse, and an idea flashed through her mind.
Sun Zesheng, he won't be angry with me, right?
Sun Zesheng, Song Jiayi and Rong Jingying came out of the teahouse together. Rong Jingying apologized to Sun Zesheng repeatedly, "I'm sorry, Sun Zesheng, I didn't expect that the conditions proposed by aunt would be so harsh. It was me who failed to do a good job and let you down."
.”
Sun Zesheng smiled and said, "Why am I disappointed? You have done a good job. Just like Mr. Hu said, as a cosmetics agent with a wide range of sales channels, she will not show up easily. Today she
It's rare to be able to come to see us, it's all because of you, I can't thank you enough."
"But the conditions proposed by Auntie are so harsh, and can even be said to be a bit unreasonable. Aren't you angry?" Rong Jingying asked with some caution.
She didn't want any bad blood to arise between her and Sun Zesheng.
"When doing business, you will inevitably encounter all kinds of people, and all kinds of problems are endless. If something goes wrong, I will get angry and have to die early." Sun Zesheng said with a smile.
Rong Jingying breathed a sigh of relief, "Your wording is not accurate enough. If you are so angry now, it cannot be said that you died young, but you must say you died young. I will be very sad."
Sun Zesheng couldn't help but smile, "I'm only twenty, sister. It seems that those who die young are considered to be in their thirties or forties, right?"
Song Jiayi couldn't help it anymore, "Excuse me, let me remind you two, can you please stop discussing such a speechless topic? Let's think about how to solve the problem of our company's cosmetics sales channels.
Around the National Day, we should be able to obtain the business license and approval documents. By then, we will be able to start production. As soon as the machine is turned on, bottles and cans will continue to come off the assembly line.
If we cannot open up the sales channels now, we will have to backlog as much as we produce, and piling them up in the warehouse will be like a stone weighing on our hearts. Over time, only the rag collectors will want them."
The expressions of Sun Zesheng and Rong Jingying returned to seriousness. The former pointed to the gate of Huaxia Agricultural University, "Let's go inside and find a cool place to sit down and talk."
Song Jiayi and Rong Jingying entered Huaxia Agricultural University with Sun Zesheng and found a stool in the middle of a green space. Sun Zesheng asked the two women to sit on the stone bench, and he sat on the platform opposite.
"How about I think of another way and find a few more cosmetics agents? The conditions given by Auntie are so harsh. Other agents may not be like Auntie. We can hold an investment meeting and let them bid.
, we will hand over the agency rights to whoever bids the highest price." Rong Jingying came up with an idea.
Song Jiayi shook her head and objected sternly: "It's useless to find a few more agents.
Mr. Hu is right when he says that our Starlight series of cosmetics do not have any reputation. To put it bluntly, our reputation is not even as good as that of third-rate brands. In the early days, no agent was willing to take the risk to represent our products.
If we are willing to act as an agent, they will be like Mr. Hu and ask us to give up more benefits to them, and even the agency conditions proposed by Mr. Hu will not be much better than those proposed by Mr. Hu, and may even be more harsh.
Compared with those agents who have been operating channels for many years, we don’t have any advantages to talk about. Apart from the good effect of removing acne, we can’t offer anything more meaningful.”
Rong Jingying asked again: "How about we open an online store and establish our own sales channels?"
Song Jiayi continued to veto: "Opening an online store is one way, but it is a relatively long-term undertaking. As the old saying goes, our brand does not have any reputation. In the early stage of opening an online store, it will be very difficult.
, it is normal to even be unable to sell a single product in three or five years. This sales volume is a drop in the bucket and of little use to our production capacity.
As for establishing our own sales channels, it is not easy either. We have to recruit sales staff, train them, deal with consumers from all over the world, and also deal with the industrial and commercial, taxation and even quality supervision departments in various places.
It’s a big expense, and the total promotion costs are huge, and we can’t afford it.”
Rong Jingying gritted her teeth, "Otherwise, I'll look for you again..."
Sun Zesheng waved his hand before she could finish her words, "If you want to find money, forget it. I don't want to overdraw your money."
"This won't work, that won't work either. If you don't let me join, what will we do? The company is your hard work, do you want to watch your hard work go to waste?" Rong Jingying was serious.
Worried for Sun Zesheng.
Sun Zesheng smiled and said, "Don't worry, it won't collapse. Even if it collapses, I will hold it up for you."
"If you really want to bear the risk of collapse for us, then you should find a way to sell the company's products." Rong Jingying was almost anxious to death. She suddenly found that the things in the school were advanced and her grades were excellent.
, when it comes to practical issues, she still has hairy claws.
The combination of theory and practice is easy to say but too difficult to implement, especially when starting from scratch.
Song Jiayi took out a few unopened small packages of juice from her bag and handed one to Sun Zesheng and Rong Jingying respectively, "Xiaojing, Mr. Sun is right. Doing business will inevitably encounter some difficulties. Being anxious is
It’s useless.”
"It will be straight from the bridge to the bridge, and there will be a road to the mountain for the car." Sun Zesheng said, "In fact, what Rong Jingying just said about establishing our own sales channels cannot be said to be completely meaningless. Building sales channels on a large scale is of great significance to us.
To put it bluntly, it makes no sense. We neither have the time nor the energy, and there is no need. But building it on a small scale is still necessary to serve as a demonstration for the entire cosmetics market."
"Small-scale construction?" Song Jiayi and the pretty girl Rong Jingying both expressed doubts. "What construction method?"
Sun Zesheng stretched out his arm and circled around, "The sales channel I mentioned is right at our feet."
Song Jiayi responded quickly, "You mean selling at Huaxia Agricultural University?"
"No, the market capacity of Huaxia Agricultural University is too small. Sun Zesheng means to find the market among universities in Yanjing, right?" Rong Jingying went one step further.
Sun Zesheng smiled and nodded, "That's what I mean. Acne usually appears on teenagers and young people. Colleges and universities are undoubtedly a place where young people gather. Young people, especially college students, are vigorous, energetic, and willing to accept
It is also easy to accept new things. If we can publicize it in colleges and universities, and can have accurate curative effect, those college students who are troubled by acne will definitely be willing to try it.
After they use it and feel the effect, they will become our loyal fans. None of them have three or five classmates, so we can spread the word through their mouths without asking for advertising fees. Then we will expand step by step.
It will be expanded to universities across the country.”
"Yes, you are doing contagious marketing. Why didn't I think of it?" Rong Jingying said in annoyance.
Sun Zesheng continued: "Although the method I am talking about is a bit slow, it is definitely effective. Just like Xingye's Westward Journey, when it was first released, the box office was dismal. Later, after it was offline for a period of time, it was released to you first.
The senior fellows at Yenching University dug it up and regarded it as a nonsensical classic, and it gradually became popular in colleges and universities across the country and even across the country. This is a very typical example."
Rong Jingying nodded repeatedly and stared at Sun Zesheng with her shining eyes. This boy could always bring surprises to her, which made her like the feeling of staying with him more and more.
"Mr. Sun, what you said is a solution, but it is not that easy to enter colleges and universities to promote. If we enter the campus to promote without the approval of the school, we will easily be kicked out." Song Jiayi did not agree.
Said without worry.
Rong Jingying hurriedly said: "This is a little bsp;" Before Rong Jingying could take over the matter, Sun Zesheng said: "I will find a solution for this matter. If there are no accidents, the problem should not be too big. I
Come in and solve the problem of publicity in colleges and universities, how to publicize specifically, how to ensure the maximum publicity effect, how to leverage the national cosmetics market from point to point, and attract powerful cosmetics agents. These questions are left to us.
You guys did it."
"It will save you trouble. You will be responsible for one thing and leave so many problems to me and Sister Song. However, no matter how many problems there are, I am not afraid. I like challenges. Sister Song and I will work hard together to improve our company's
Let’s start the first battle beautifully.” Rong Jingying clenched her fist and waved it.
"Then let's work hard together." Sun Zesheng stretched out his hand.
Song Jiayi and Rong Jingying looked at each other and extended their hands one after another.
The two white catkins and Sun Zesheng's big hands overlapped each other. At this moment, they were of one mind... Thanks to 7-Wing Blood Warrior for the evaluation vote, va1eyard for the monthly pass, and friend o4o2 for the reward. Thank you to everyone who has subscribed to the official version.
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Chapter completed!