The word charity refers to good deeds driven by the psychology of compassion. It has two meanings: one is compassionate psychology, and the other is good deeds, that is, the true charity act is a kind of alms without additional requirements.

Later, the title of philanthropist evolved, which was a respectful title for later generations to those who were enthusiastic about public welfare, often participated in charity activities, and made outstanding contributions.

These philanthropists are willing to share all their personal resources with those in need in society, including money, property, time, love and organ donation, etc., which are respected by the public and society.

Like these professional philanthropists, there are many businessmen and public figures. In order to improve their positive influence, they will also actively participate in charity activities and create a heart-to-heart image.

This time, Ma Jin claimed to donate all the profits from the first magazine. In addition to charitable marketing, it is also used for publicity, and it also effectively imitates future generations, improves his positive image and expands his fame.

………

charitable!

This word did not exist in ancient China, and was translated from later generations in foreign languages. In ancient times, those rich businessmen who were popular for serving porridge and helping poor were not called philanthropists, but were called certain great charitable people by the people.

A man calls a good person, and when he meets a woman, he respects him as a female Bodhisattva. It is not the "female Bodhisattva" in Zhu Bajie's mouth, but it means praising the heart and kindness of the Bodhisattva.

A good person who frequently performs good deeds and is well-known, will treat and respect him well, both the people and the court. If his good deeds are huge, the court will give him a certain reward.

The people who receive their kindness will wisely and value kindness will set up a tablet of immortality for them and allow them to receive incense. Some great charitable people have a very high prestige in the local area because of their neighbors, and their speech is even more effective than their parents.

It is also widely rumored among the people that those great good people will be summoned by the Heavenly Court to protect their own country because of their great merits in their lives. Ma Jin also learned from this statement when he was still alive.

………

Disburse porridge and disaster relief was a common thing for wealthy families in ancient times. Giving up meager money can not only maintain the reputation of the family, but also satisfy self-moral satisfaction, and at the same time make good friends with the countryside and consolidate their status in the local area. Why not be happy?

There is another important reason. The ancients were superstitious and believed in the saying that doing good deeds can accumulate good deeds, so they spent money to buy peace of mind.

Of course, there are also some sincere and kind people among them. They give up most of their wealth and do good deeds to help the people, which is a true compassion.

But such people are definitely not included in Ma Jin...

………

Ma Jin always felt that he was not a good person, but he was definitely not a bad guy with sores on his head and pus flowing from the soles of his feet. He was an ordinary person.

Even if you are kind, you will do what you can!

Good deeds have been done frequently since Ma Jin became a family, and even done a lot. Since he returned to Beijing from Yanzhou, he may have killed too many evils in Yanzhou. In order to seek peace of mind, Ma Jin also wanted to gain a good reputation.

So he kept instructing the mansion to help poor families nearby, build charity houses, orphanages, and never be vague.

Since the opening of the store in Tongrentang, it has held many free medical consultations at Ma Jin's instructions and distributed medicinal materials for free. When encountering patients with serious illness and poor families, they will also reduce the medical expenses and medical expenses as appropriate.

Over the past year, Ma Jin spent no less than ten thousand taels of silver on it. The capital city was only as big as ten fingers, and it was quite famous in the capital.

Especially among the people near the former Ma Mansion and General Taiwan in Beicheng, Ma Jin is often called Ma Da Shanren.

………

Ma Jin donated all the profits of the first issue, not impulse, but carefully considered.

With so many explosive points released before, its momentum is already terrifying.

It’s not that Ma Jin is swearing, he dares to bet that the first magazine has a minimum sales of 200,000 yuan. And as long as the quality does not collapse too much, the sales data will increase steadily, and even if it decreases in the future, the data will not drop too much.

If the momentum is stable and the readers' viscosity increases over time, it will become a landmark publication. At least in Gyeonggi and other places, it has a wide influence and has initially completed Ma Jin's idea.

This achievement was much beyond Ma Jin's previous expectations.

Before this, Ma Jin prepared a development strategy to steadily and take over the newspaper market in advance, and then slowly expand its influence with high-quality content.

In his estimate, the sales volume of the first issue should be very high because of his novels, with a guaranteed minimum of 150,000 and a target of 200,000. As long as the goal can be achieved, it will be considered the first shot.

But Ma Jin also had concerns. He was afraid that the people would not accept the pattern. With the increase in the number of issues per month, and the discomfort and freshness of serialized novels disappeared, the data may drop later.

Ma Jin had previously decided to maintain sales of 50,000 by the end of next year, which was actually the worst plan. If this result was achieved by the end of the year, although it was not a failure, it was far from his goal.

………

But Ma Jin never expected that the main magazine was released, and just a few flyers, it turned the capital upside down. Even Emperor Jingkang was alarmed, and he specially announced that Ma Jin entered the palace once and asked about it.

Yan Yi even ran directly to the princess's mansion to inquire about various matters in detail.

No one is stupid. Even if the real effect is still unseen, it can cause such a great response among the people before it can actually show up, and its influence can be seen.

The great success of the magazine publicity also aroused Ma Jin's ambitions. He was preparing to do a big vote and change his decided strategy, and directly use the thunder to occupy the entire market in one fell swoop, and then slowly digest it.

So, Ma Jin rushed to the palace overnight to meet Emperor Jingkang, and then left the palace, replacing the content of the original seventh leaflet, and changing it to the "Disaster Relief Declaration" that shocked the capital.

………

Priced at two cents of silver per volume, selling 200,000 copies is 40,000 taels of silver, and 300,000 copies is 60,000 taels of silver. As for labor costs, Ma Jin no longer calculates it, he is not short of this amount of money.

In addition to the profits of the first magazine, Ma Jin also made a statement that in addition to the profits of the first magazine, he would also donate 10,000 taels of individuals and his beloved wife, the fifth princess, donating 10,000 taels of each profit, and support the disaster area in Henan.

When the news came out, the palace specially gave the gold-plated plaque "Yuqingtang" carved by Emperor Jing Kang's handwriting. The family that accumulated good deeds must have the intention of Yuqing, and it is also a reward for Ma Jin.

As soon as Emperor Jingkang’s plaque appeared, this incident represented official recognition.

Soon, the Su Palace followed Ma Jin and spoke to the outside world. The Su Palace also donated 10,000 taels to support the disaster area in Henan. The other princes and ministers also responded. For a time, nearly half of the disaster relief funds were raised by the Ministry of Revenue.

Moreover, the impact of this matter has just begun. No one has done this before Ma Jin, and no one knows the routine.

As soon as Ma Jin's statement was released, in addition to his popularity soaring, many people also wanted to untie their money and contribute some effort to the victims, coupled with the most famous follower in China.
Chapter completed!