Maybe the interview was frustrated and exhausted today's bad luck, or maybe it was because I was blessed by traveling with the beautiful girl. Yao Yi just waited for the elevator when she went out, and walked downstairs to the station and happened to meet the bus in front of the stop. The road conditions were surprisingly good. From getting on the bus to getting off, the whole journey was only at the red lights and the platform.

After getting off the bus, I walked for about three minutes, followed Mi Meng around and into an old alley. At the end of the alley was the small hot pot restaurant she praised all the way.

After walking into the store, Yao Yi knew that this trip was not in vain. A restaurant with ordinary decoration and poor location was able to fill customers with guests when the rush hour approached. Apart from the excellent taste, there was no other explanation.

Sure enough, this old Tao hotpot did not disappoint Yao Yi. The fresh ingredients and fresh clear soup produced a delicious food that was more than one than two. Even if Yao Yi tasted all the rare treasures, he would give a thumbs up to this small shop with an average consumption of no more than fifty.

It can be seen that the boss has spent a lot of effort to improve the flavor of the clear soup. Unlike the bar hotpot that is popular in Ridao and Baodao, this hotpot uses a wide-mouth pot, which looks like a large clay pot. I think this is the trick to improve the freshness of the soup.

Clay pot soup is a unique feature in Jiangnan. The soup restaurant uses static ingredients and natural mineral water as raw materials. Small clay pots containing different ingredients are placed in a huge tank. Steam them slowly over low heat for a whole day, so that the flavor of the raw materials can be fully reflected in the soup. Most of the owners of this small hot pot restaurant draw inspiration from the method of making the clay pot soup, and use large jars and pottery soup pots to simmer fresh soup as the bottom of the pot.

No wonder the store was full before the time to get off work, no wonder Mi Meng refused to wait until dinner time. I guess regular customers knew that it would be gone if they came late - the soup was cooked for at least twelve hours, and each diner had to consume at least one can of pot bottom, and those who had been eating for a long time had to add soup, so the belated diners naturally had no chance to enjoy it.

"It's delicious, huh." Mi Meng took a deep breath of the fragrance into the soup pot and told the gossip with a happy face. "Do you think it's so strange, why did you open the store here? Tell you, the father of this store owner is an anti-Japanese veteran. He fought the Shangjing defense battle! I heard that the boss has never changed to open a store in other places because the old man had to wait for his comrades here. The old man said that the only contact information he left back then was this address. If one day the comrades returned to the motherland from Baodao and could find him with the fragrance of the small hot pot."

So that's it. Yao Yi suddenly realized, imagining the years of war in his mind, and couldn't help but sigh that Shang Jing is indeed a city with stories everywhere.

"What a pity." Mi Meng suddenly sighed, "The old man probably won't be able to wait."

"I'm not in good health?"

Mi Mengqiong wrinkled his nose slightly, waved her pink fist, and said angrily: "No, this land is about to be demolished, hum, those real estate developers are abominable, hateful!"

"Uh..." Yao Yi coughed twice and lowered her head to wash the dishes.

The little girl's emotions come quickly and go quickly. After a while, she smiled and told Yao Yi about various interesting stories about the hot pot restaurant. For example, Fan Li brought her to this restaurant, Fan Li and his girlfriend met in this restaurant, for example, landlord Bai refused to come at first, but after coming, she held the soup pot and said it was really delicious...

When the story was finished, the two had left the shop and returned to the street where Baixiang Bookstore was located.

Yao Yi listened quietly until Mi Meng raised questions about marketing strategies.

"Yao Yi, why did you add that you only sold twenty bookmarks per night? Since DIY bookmarks are so popular, why not sell more?" Mi Meng pointed to the sketchboard, full of doubts.

Sales went smoothly tonight. At this time, half of the blank bookmarks on the folding table were sold. At this sales speed, the work could be completed before 8 o'clock, and the traffic on the street would not decrease until 10 o'clock.

Yao Yi put down the Reader in his hand and smiled: "Because the people who buy bookmarks are not stupid, don't they know that the cost of DIY bookmarks is very low? So what exactly did they buy for ten yuan? It is neither product quality nor special service, but freshness and superiority. The freshness is short-lived, but the sense of superiority is not. We must make customers realize that only a small number of people can get the DIY bookmarks drawn by the beautiful girl Mi Meng, so the pursuit of superiority will make them ignore the unreasonable price."

"In addition, just like the hot pot you took me to eat today, customers know that they will disappear if they go late, so they are rushing to go one by one. Without this restriction, the business in the store would not be so popular. By the same token, if I hadn't written that sentence, I wouldn't have sold ten bookmarks at once."

"Also, you don't have to worry that some potential customers miss your bookmarks because they can't match their time. As long as they know your existence, it's a good thing to miss them a few times, because things that they can't get will make people think of them all the time. In the process of thinking about them, they will promote you more."

"Oh~" Mi Meng dragged her tail tone and made an expression of sudden enlightenment.

Yao Yi knew that Mi Meng had no business ability to learn from it, so she continued: "In order to further create a sense of superiority for customers, we also need to replace bookmarks with exclusive LOGO printed with better materials. After changing the bookmark, we can bring back most of the old customers. After a while, we not only earn traffic, but also gather a good reputation. In addition, your personality as a beautiful girl seller is difficult to be famous."

"Personal design? Oh oh." Mi Meng nodded a little hesitant, obviously not keeping up with Yao Yi's thinking rhythm, so she seemed to understand it.

"It's just a gimmick." Yao Yi raised his index finger and drew a circle. "DIY bookmarks have no technical content. When you see you make money, many people will follow the trend. In a few days, other DIY bookmarks will appear on this street. Of course, those who are a little smarter will not choose to fight price wars with you here, but will go to a library or university town. However, the distance will only make the competition seem less obvious and will not eliminate competition. To maintain an advantage in competition, you must have a unique gimmick. If you just want to make a little money every day and make a living, you can maintain the status quo after upgrading the bookmarks, but if you want to do DIY bookmarks as a career, it's far from enough."

"Well, what should I do?" Mi Meng learned the posture of the young monk Ikkyu, rubbed her temples with her index finger, and looked meditative. "No matter how I think about it, I can't think of a way to avoid competition."
Chapter completed!