Talk about it big is not Yao Yi's style, so it is naturally a purpose to discuss admissions issues.

If you want people to join the group, just painting big cakes without giving benefits is definitely not enough. Just talking about benefits like Principal Li, but not long-term plans are not enough. If you want people to work wholeheartedly, you have to draw a beautiful blueprint for him and make him think that he is fighting for himself. The reason why Yao Yi put forward seemingly irrelevant topics is to give Yu Weiwen a clear path.

"Have you seen someone blocking the door of the middle school to send leaflets?" Yao Yi asked.

Yu Weiwen thought for a while and said, "I have never taken over the part-time job of distributing flyers, but I have seen such flyers. Every year, CET-4 and 6, thinking about civil service examinations, when the Nanyang University teaching building was in the examination room, there was a large number of people outside, either this institution or that institution, with a bunch of flyers in their hands, and they were stuffed when they saw them."

"How do you think the publicity is effective?"

"This is hard to say. I think it's useless anyway. I see that everyone just throws it away when they receive the flyer."

This judgment is basically correct, but the insights are simple. Yao Yi did not analyze it carefully. He continued: "Generally speaking, larger training institutions have academic affairs departments, teaching departments, consulting departments and marketing departments. However, Shangyang English has a relatively simple structure. Take Xuanwu Branch for example. In addition to middle school, foreign teachers and assistant teachers, there are only front desks, documents and principals. As far as I know, although the main school has departments responsible for enrollment publicity, the two enrollment seasons of junior and senior high schools are usually issued and distributed by each branch to hire people to distribute them."

"I think there are quite a lot of students in Xuanwu Branch?" Yu Weiwen scratched his head, "It seems that sending leaflets is more useful than I think."

"First of all, Shang Yang's approach is relatively smart. Since the year before yesterday, Shang Yang has no longer distributed flyers, but has sent small manuals for short-printed formulas and knowledge points. This kind of brochure is very popular with students because it is very convenient to do homework and cheat. It costs five yuan per book to buy at the bookstore, so they will not throw it away if they pick it up."

Yao Yi’s office social interaction these days is not in vain. After inquiring, his understanding of Shang Yang is no less than that of veteran lecturers such as Guan Chengjun and Wei Yuanren.

"Secondly, the promotion effect of publishing formula manuals is not good. Most of Shangyang English new students are introduced by old students. Shangyang's management is also very clear about this, so last year, it launched a sales strategy of bringing new cash back."

"Ah, that's it..." Yu Weiwen became more and more confused as he listened, and he couldn't understand what Yao Yi was going to say.

All the clues that should be given were given, Yao Yi no longer circled and said bluntly: "Look, Shang Yang's admissions publicity was a mess, and he didn't want the lecturer to participate in the admissions work. If the management found that Xuanwu Branch had an assistant to help the school recruit students actively and proactively, and this assistant is not a material to be a lecturer, what would they think?"

"It should be encouraged. If the performance is good, he might be asked to take charge of the enrollment work. Alas, wait!" Yu Weiwen pointed at his nose and looked surprised, "You, aren't you talking about me?"

Yao Yi spread her hands: "It must be me anyway. I'm so good at teaching my class. If I have a good admissions, the principals are probably restless."

"So, are you suggesting that I position myself as a salesperson, first help you sell classes, and then attract the attention of the leaders by helping you sell classes?" Yu Weiwen nodded as he said, and the more he thought about it, the more he felt it made sense.

"Yes, I'll work with you, not only to make money with me, but also to provide you with an opportunity. As long as you can attract dozens or hundreds of students, the above will definitely pay attention. If everything goes well, within half a year, the position column on your business card should be written with Shangyang English marketing manager."

Even when the bosses are everywhere and the manager is not as good as a dog, the name of a marketing manager is very attractive to young people who love face.

Yu Weiwen, who thought that his future was bleak, suddenly became excited when he saw the bright future. He rubbed his nose red and said with his finger joints: "You are right, I'm suitable for this! There are so many English training schools in Shangjing City, and there are several like Shangyang. When I learn to recruit students, it doesn't matter if I don't give me a promotion or a raise. I can go to other schools to enroll. Or, simply treat enrollment as a business, just like those real estate agents, they are responsible for helping developers sell houses, and I am responsible for helping training schools recruit students."

This is exactly the direction Yao Yi wants to point Yu Weiwen out. Unexpectedly, his understanding is back online and he figured it out by himself.

Before he started enrolling, he regarded enrollment as a business, and before he could make achievements, he had accurately positioned future customers. Yu Weiwen is indeed a sales talent. He is not as wise as Song Youzhi, but he is clever and shameless, which is exactly the type that Yao Yi needs.

"Brother, thank you." Yu Weiwen knew how important this point was. After saying thank you, he felt that it was not serious enough, so he immediately changed his words, "Teacher Yao, thank you!"

Yao Yi waved his hand: "No need to thank you, we are mutually beneficial. I will provide you with the opportunity to help me recruit students. Any kind of student is fine. If you don't refuse anyone, the more you will be better."

"I..." Yu Weiwen patted his chest and wanted to make a promise, but before he could say it, he suddenly lost confidence.

"I don't know if I can do it either. You say that my thick-skinnedness is an advantage, but thick-skinnedness doesn't seem to have anything to do with admissions. Even if I'm thick-skinned and pestering students' parents to collect flyers, it doesn't work much, right?"

This is right or wrong. Sending flyers may not be useless, it depends on how they are sent. Moreover, sending flyers is not the only low-cost publicity method - printing costs and hiring labor are quite expensive, but compared with TV advertising and radio advertising, flyers bombing costs are lower.

"Well, since I say that shamelessness is an advantage, it will not be useless. The key is how you use it. Regarding admissions promotion, you have to think of your own way, but I can't teach you. I can only say, you have to think about how others advertise. Not only do you have to watch those successful TV commercials, but also those unsuccessful and see why they are not successful."

"Oh, by the way, there are those scam text messages. Think about why scam text messages are so stupid? Okay, let's not talk about them anymore. I have to go home to do lesson plans. Let's talk tomorrow, you can't reply by yourself, right?"

Without saying anything, Yao Yi left for the bill, leaving Yu Weiwen alone in deep thought.

In fact, Yao Yi took out a few classic advertising cases from 2009 to make Yu Weiwen suddenly enlightened, but this time he made some reservations, not to hide his own personal information, but to ask Yu Weiwen to accept the tempering.

The road has been pointed out, should he teach him how to step on his legs?
Chapter completed!