Font
Large
Medium
Small
Night
Prev Index    Favorite Next

Chapter 192 Word of Mouth and the Screen

Please subscribe to Qidian, monthly tickets, collections, and recommendation tickets

While the two were talking, Colet Singer, the head of the distribution department of Twentieth Century Fox, hurried in, holding a file bag in his hand.

"The survey data just counted."

Colet Singer paused and continued: "The several film critics invited unanimously agreed that the visual effects of Terminator 3 are very exciting."

"In the next few days, they will discuss the innovations that appear in the film in the newspaper column."

Film critic!

Ryan interrupted him and said, "Don't worry about the critics."

Twentieth Century Fox and Orion Pictures have long conducted public relations with some well-known film critics, so there is no need to worry about the reputation of film critics.

"Well, there's no need to worry about the critics."

Colet Singer shrugged and said again: "The twenty-five journalists invited also agreed that Terminator 3 is a classic film that can be compared with Jurassic Park."

Hearing this, Ryan nodded. Compared with the reputation of film critics, the reputation of media reporters is much more real, and at most there are some flatteries.

Of course, as for how to write it in the newspaper, there is another saying.

"Where are the audience's reputation and representatives of theater companies?" Moritz-Berman asked the most critical thing.

Whether it is a film critic or a media reporter, facing the publicity budget of "Terminator 3" of up to $40 million, public opinion can be manipulated at will.

Therefore, the audience's reputation and the reactions of theater companies are what everyone cares about the most.

"A total of 35 viewers participated in the trial, including twenty-five male audiences and ten female audiences. The former had twenty-three people gave A﹢ evaluation, two people gave A﹣ evaluation, nine people gave A or above, and only one person gave B﹢ evaluation."

Colet Singer took a deep breath, "Depending on the age of the audience, Terminator 3 has received the most popularity among young audiences, and the group is thirty to forty years old."

Obviously, the young people today like "Terminator 3".

As for the audience group between thirty and forty, they are fans who have accumulated the first two "Terminator" series of films.

"Next, Twentieth Century Fox and Orion Pictures need to increase publicity efforts among young people."

Ryan was not surprised at all.

Young people have stronger receptive abilities and prefer to pursue some visual effects.

These Terminator 3 can all be satisfied.

“What about the theater line?”

Ryan thought for a while and asked: "Does theater companies agree to increase the release scale!"

The initial release scale of 20th Century Fox, Orion Pictures and a number of theater companies has reached about 3,425 screens, which is already a lot.

But Ryan is not satisfied with the scale of release.

"A number of representatives of theater companies said that the release scale can be appropriately increased." Colet Singer said in advance.

"I hope it can be increased to more than 4,500 screens." Ryan said a very amazing number.

The more screens released, the higher the screening rate, the higher the box office of the film will naturally be.

“4500 screens!”

Collette Singer showed a hint of embarrassment on his face and said, "It is difficult to open the screen with more than 4,500 yuan on the first day. It is expected to increase to about 4,000 yuan on the maximum."

"However, Emperor Entertainment and several other large theater companies said that as long as the first-day box office of "Terminator 3" meets expectations, the release scale of the film can be increased again on the off day."

On the first day of "Independence Day", there were only 2,426 cinemas opening paintings. On the second day, the number of theater companies increased to 2,882 cinemas to show, and then even increased to 2,977 cinemas.

It was nothing more than "Independence Day"'s box office hit, and many theater companies saw it profitable.

This is why the screening scale has been increased one after another.

"It's very consistent with the practice of many cinema companies."

"I believe that the first-day box office of "Terminator 3" will definitely exceed the expectations of theater companies." Ryan was somewhat helpless.

This is how North American theater companies are. Once the film sells well on the first day of the box office, there is no need for a film company. If the distribution company urges it, the theater companies themselves will take the initiative to increase the number of screens and screening rates.

On the contrary, once the film's box office is not ideal on the first day, theater companies will 100% reduce the number of screens and screening rates the next day.

As the preview ended, the staff of 20th Century Fox and Orion Pictures not only did not relax, but became busier.

First, we negotiated with a cinema company to increase the release scale, and finally increased to 3,850 screens, which is still a little different from the number of screens of 4,500 screens.

Next, whether you can continue to increase the number of screens and screening rates depends on the first-day box office data and audience reputation of the film.

Although it is not as good as the 2002 "Black Super SWAT team 2" in his previous life, it has been released in more than 6,000 screens in 3,560 cinemas across the United States.

But in the current time period, it has been a super large-scale release, and 20th Century Fox and Orion Pictures are still continuing to negotiate with a number of theater companies, and it is expected that by the day of release, some screens will be increased.

At the same time, the large-scale publicity did not stop. Twentieth Century Fox and Orion Film reached a publicity agreement with a number of North American media, constantly hyping up topics such as Arnold Schwarzenegger, Charlize Theron and bullet time, gunshot technique, etc.

On the Internet, Ryan once again increased the publicity scale, created video-related topics on various forums, and exposed some insider stories during the shooting to attract netizens' attention.

"Gregory Hobrit, I want to meet you in the afternoon."

Back in Orion Pictures, Sofia Coppola was holding a copy of data about "Saw 4". "He should be here to inquire about the rumors about the temporary freezing of the shooting plan for the "Saw" series of films."

Although Orion Pictures has not officially notified Twentieth Century Fox to temporarily freeze the shooting plan for the "Saw" series of films.

However, some rumors spread more or less.

"Reject it, I don't have time for the time being."

Ryan hesitated for a moment and continued, "Just say I don't have time to discuss the shooting plan for the "Saw" series, so that he can come back after a while."

Even if Gregory Hobrit came here in person, he couldn't change anything. He had made up his mind to temporarily freeze the shooting plan for the "Saw" series. He would not restart the shooting of the "Saw" series for at least two to three years.

"By the way, he is not working with Paramount to prepare for the filming of "Freak Level 1". Why did he suddenly have time to pay attention to this!" he asked curiously.

"Fear One" is not an original script, but an adaptation of the novel "Primal Fear" written by William Deere.

Paramount gave a shooting budget of $30 million for this, which is already a very high investment for a horror film, and even a sky-high price.

"Some of Paramount's senior executives, although they were somewhat suspicious of Gregory Hobrit's directing level, had a commercial success in Saw 4 and the popularity of the novel itself, still gave a shooting budget of $30 million."

"I guess he doesn't want Orion Pictures to officially announce the freeze of filming the "Saw" series at this time, which will affect his cooperation with Paramount." Sofia Coppola said.

"The investment of $30 million, and it's a horror video." Ryan shook his head.

For a horror film, the $30 million investment is too high and too much.

Generally speaking, horror films are synonymous with low cost. Not to mention an investment of tens of millions of dollars or an investment of 10 million dollars, it is a very high number for a horror film.

The investment in several "Saw" series of films is only US$15 million at most.

"Maybe Paramount has other plans, after all, the novel itself is very well-known and has a group of loyal fans." Sofia Coppola said after thinking for a while.

"Are you a loyal fan?" Ryan smiled, "Sometimes, loyal fans of adaptations are like a double-edged sword."

Hearing the words of Double-edged Sword, Sophia Coppola nodded thoughtfully and agreed with Ryan's words.

"Okay, let's not talk about this." Ryan shook his head and said to the main business.

"Let David contact the Yahoo leader later to re-formulate a publicity plan, and don't rely on Twentieth Century Fox for everything."

For this period of time, Orion Pictures has almost always helped Twentieth Century Fox in the promotion and distribution of films.

Of course, there is no way to do this. Compared with the experience and channels of Twentieth Century Fox in publicity and distribution, Orion Pictures is just a child who has just learned to walk.
Chapter completed!
Prev Index    Favorite Next