With this idea, Li Yincheng returned to the dormitory and turned on the computer, created a new document and started to do a simple swot analysis;

S (advantages): 1. I have a certain degree of economic strength and no problem in terms of capital investment; 2. I visited many cafes in my previous life and had some experience in how to build a distinctive cafe; 3. I have gained some popularity in the school forum and have a certain publicity appeal; 4. I have the relationship with Director Liu in the school and can find someone to solve problems such as procedures.

W (disadvantages): 1. I lack experience in the management of the cafe; 2. I lack a team to be responsible for the daily operation of the cafe. At least I need one store manager, one chef, one barista, and one dessert chef, and waiters. I can find students to work part-time; 3. I lack purchasing channels, 4. Students have relatively limited consumption capacity and are under great pressure in the later operation.

O(opportunity): 1. There are more than 50,000 students in Shuda Campus, and there are more than 10,000 students in the opposite conservatory, which has a large potential market; 2. There is currently a lack of coffee shops suitable for couples to date (I thought about it and added a sentence, which requires market research and verification).

T (threat): 1. The operation of a cafe is easy to be replicated and will face competitive threats in the future; 2. There will be a flood of vicious infectious diseases next year, and the business will be greatly affected (Note: Remember to stock up on drugs after the start of the next semester) (Note: Remember to hook up with a girl from the school in advance).

After a comprehensive analysis, Li Yincheng concluded that he has funds and ideas, but lacks experience in execution. However, these are not problems. Leave professional things to professionals, just grasp the direction. The next thing to consider is the positioning of the cafe. What is the purpose of opening a cafe? Is it profitable? Li Yincheng shook his head, and the main purpose is to have an extra channel to contact girls. After clarifying the purpose, there will be directions for what kind of cafe to open. First of all, the environment does not need high-end, but romanticism, which can attract couples and single girls to come and consume; secondly, you cannot just sell coffee, but also often hold some activities to attract more students to participate. It is not just a cafe, but also a cultural salon that can attract girls.

The next thing you need to do is to understand the current situation of the cafe near Shuda and find a suitable store. Start tomorrow to go to the nearby cafe first, and then talk about it. When Li Yincheng thinks of this, I opened a cafe to make girls, so the cafe must be able to attract girls. It seems inappropriate to go to the inspection by myself. Ren Xuan will definitely be suitable to go with her, but unfortunately she is not around; coco may be in Jincheng, but the difference between her aesthetics and the aesthetics of college girls should be quite large. If she asks her to come up with her, she will probably make a Starbucks for you.

Li Yincheng scratched his head, thinking further and further away, so he would have to find a girl to accompany him to visit the cafe tomorrow; the girls in the same class didn't want to find it, so it would be bad if there was a misunderstanding. The girls from other colleges had not had time to get to know each other. So he logged into the school forum and posted a new post, "Senior sisters, please help. I plan to open a coffee shop near our school. I need to inspect the market in the early stage. I beg my senior sister to accompany him for an inspection and put forward reasonable suggestions. When the store opened a senior sister's senior membership card, it was 20% off for life."

Li Yincheng’s account on the forum is also well-known. As soon as the post was posted, many people replied:

Young Master Suifeng on the first floor: I didn’t see it. Xiao Wei, you are a master of girls. You have thought of such awesome way of asking for dates. The senior here expresses his admiration.

Ye Ya on the second floor: Suifeng saw it. You are in your junior year and have no girl yet. Hurry up and let Xiaowei teach you two tricks.

Xiaoyu, Tianjie, Third Floor: Xiaowei is going to open a cafe. When the senior sister goes there, remember to get a discount!

....................................................................................................................................................................

After chatting with them for two hours, a senior sister named Lucinda promised to accompany him to the school for inspection tomorrow when class was not available. After exchanging mobile phone numbers, Li Yincheng went offline and turned off the phone and went to bed.

The next morning, Li Yincheng didn't go to high school mathematics class. He slept until after ten o'clock and called Lucinda to meet Liangmuyuan at the school gate. After packing up, he went out to Liangmuyuan. Before Lucinda arrived, Li Yincheng went in and found a seat with a wide view. The store was not large, and the first and second floors looked at 150 square meters. When entering the door, there was a high hall on the first and second floors, with a few seats on the back. There was a cashier behind. The seats on the inner side were sofas. The upper floors were scattered, and the sofas were also sitting on the inside. There were about ten tables on the two floors.

After sitting for a while, Lucinda called and said that he had arrived at the door. Li Yincheng reported the table number. A minute later, Li Yincheng was stunned when he looked at the girl walking towards him. He was about 175 meters tall, wearing high heels of at least 5 cm, his short hair was slightly dyed with a tea-brown color, and a red short skirt wrapped around his concave and convex figure. From the hem of the skirt were his slender legs. Walking to the table, he supported the table with both hands and looked down at Li Yincheng, "Xiao Wei?"

Even though Li Yincheng was very knowledgeable in his two lives, he was shocked by this girl. He stayed for a long time before nodding. Lucinda pulled out the chair and sat down, reached out and snapped his fingers and called the waiter, ordered coffee, cake, red bean ice, and fried chicken wings.

After sweating, "Senior sister, have you finished ordering so much?"

"You have to check out how to try it without ordering a few more cafes? Have you ordered one of my drinks, desserts, ice cream and snacks?" Lucinda put the bag on the table casually. Li Yincheng glanced at it. There was a golden H embedded on the bag. Hermes had not yet become a special item for show off for her goddaughters in this era. Eighty-most female college students carrying Hermes with her had a deep background. After glanced at the surrounding environment, Lucinda asked, "What do you think this place is like?"

"As a cafe, the owner is too private. In order to accommodate more customers, the boss places the tables and chairs too densely, and the seats are too close, so he can hear clearly even the actions next to him. With this point, the business of this store will not be too good." Li Yincheng said to the only two customers in the store.

Lucinda clapped, "Yes, it seems you've done some homework before; after a while, you'll taste his coffee and food. If it's not very good, you won't have to stay in this store."

After waiting for more than ten minutes, the coffee and food ordered were served. "The speed was too slow." Li Yincheng shook his head.

I took a sip of coffee first, then picked up the spoon and ordered the cake and red bean ice quickly. Without taste of the roasted chicken wings, Lucinda picked up the bag and stood up and prepared to leave. "Go to the next one, this shop has no value to investigate again."

After the payment, the two went straight to the next store. In just three hours, they ran to five coffee shops around the school. Each store was criticized by Lucinda for nothing. Li Yincheng's perfect addition also made Lucinda very satisfied. In the last store, Lucinda was bored and stirred coffee with the spoon in his hand. "These stores are all assembly line template products, and they have no characteristics at all. What kind of store do you want to open?"

Li Yincheng told Lucinda all the thoughts yesterday. She praised and refuted them at the same time, and finally nodded, "It's pretty good idea, there's no big problem with the concept. If it's done well in the later stage, it might be very interesting. Do you have any special requirements for site selection?"

"The area does not need to be too large, it's almost the same as 15 to 200 square meters; it's best to have a store on the same floor, so that it's more convenient to have activities in the later stage; it doesn't require too much prosperity, but a quiet location is better..."
Chapter completed!