In 2009, Weibo seemed to become popular overnight, quickly defeating various forums and post bars and occupying netizens' entertainment time.

Before Weibo, whether it was the school network, Tieba or other major forums, it was a group of grassroots communicating with each other, and it was difficult to form a celebrity effect.

The emergence of Weibo quickly attracted a large number of elites, business celebrities, entrepreneurs, singers, movie stars, writers, painters, jokers... celebrities to join it.

On the other hand, it also gives many talented grassroots people the opportunity to become celebrities.

Allow ordinary netizens to get close to celebrities, communicate with them, and listen to their opinions.

Everyone hopes that they can be recognized by others.

Naruto has been ostracized by people around him since he was a child. In order to gain everyone's recognition, he determined to become Hokage.

And on Weibo, you can always find celebrities who share the same views as you.

Every time a major event occurs in society, I will immediately check to see what opinions the bloggers I follow have expressed.

If you see them express their views on everything that are consistent with your own, you will feel very happy inside. Sure enough, I am not wrong about you.

If one day he takes the opposite position to you on an important issue, you will have a feeling of "So you are this kind of person, I misjudged you."

Later, Weibo began to divide into formations one after another, each holding together to keep warm.

Luo Xiu was released as a closed beta version on Weibo and is now the first big V with millions of fans.

He understands very well the principle of increasing fans on Weibo in the early stage.

The public welfare activities during the summer vacation, the subsequent lottery drawings, and donations... These methods that were used badly in later generations were simply powerful tools to increase fans in the early days.

A college student entrepreneur, a young entrepreneur, and the initiator of the Pinru Charity Action... his multiple identities have also aroused the curiosity of netizens.

There are many ways to attract attention, but the reason why he can retain netizens and keep them paying attention is his innate sense of humor.

Luo Xiu is a very funny person in his daily life. Even as a boss, he can always make his employees laugh.

The trend of Weibo changes frequently, but only a joker will never go out of style. Unless he exhausts his talents, he will no longer be able to create good jokes.

Not only is Luo Xiu good at making up jokes, but he also has countless funny jokes in his mind that he had read before he was reborn.

In the comment area of ​​Luo Xiu’s Weibo, you can always see messages like this:

"I cried when I closed the Korean drama, and then came out of Luo Xiu's Weibo with a smile."

"What good does it do you to laugh me to death?"

"This is a man who makes me laugh out loud."

"Other celebrities' Weibo makes my heart flutter, but yours makes my stomach flutter."

When Luo Xiu saw this comment, he immediately replied: Is it because you laughed so hard that your belly moved or your baby moved? Please explain it clearly to me. Don’t accuse someone’s innocence out of thin air. I will not be responsible.

This kind of humorous interaction made netizens feel his realness and down-to-earthness, and they all expressed his kindness to those around them.

Of course, Luo Xiu did all this for business.

Fans who cannot be monetized are no different from zombie fans.

Today's big Vs just want to increase their followers and become famous, but they haven't realized how to make money from their fans.

Luo Xiu had only one purpose from beginning to end, which was to use Weibo to increase the popularity of his brand and attract traffic to the store.

Now besides making at least one funny joke every day, what he does most is promote the upcoming Double Eleven event to netizens.

Luo Xiu also has a group of part-time models under him.

After raising them for so long, they finally came in handy, and they all became the publicity ambassadors of Pinru Clothing.

Their job is very simple, they just need to post photos on Weibo regularly.

These photos are all taken and refined by Pinru's photographers. In addition to being used on product interior pages, they are also used for Weibo promotion.

Not only boys will pay attention to these good-looking female models, but girls also like to look at beauties.

Boys only look at faces, breasts, and legs. As for the clothes on their bodies, boys only hope that they wear as little as possible.

Girls are different. In addition to looking at their faces, breasts, and legs, the clothes they wear are also the most important things they pay attention to.

When you see the models looking so good in their clothes, you must look good in them too.

When they see a style they are interested in, it is difficult not to click into the store to check the price.

For this purpose, Luo Xiu also set up a Weibo operation team to sign contracts with these models and ladies to help them operate and manage these Weibos.

These beautiful models with good looks and figures quickly attracted a large number of fans after professional Weibo operations.

In daily activities and new models, they can also use their Weibo to create popular items.

The Internet celebrity stores of the future will follow this model, the most famous of which is...

In addition to the group of art school models he had raised, Luo Xiu also found countless promotional materials for big Vs that grew up from the grassroots, such as this Double Eleven event.

They are just grassroots. After suddenly becoming famous, they never thought that they could make money through advertising on Weibo.

For any emerging media, before the majority of businesses have discovered its value, the investment cost is the lowest and the output ratio is the highest.

For example, when WeChat public accounts and Douyin influencers first emerged in later generations, merchants could find high-quality influencers to promote their brands at very low prices, achieving very good results.

These experts just wanted to have fun at the beginning, and they would be very happy if they could make some money.

Later, more and more businesses came to them for advertising, so the costs naturally increased, and the input-output ratio became lower and lower.

Now Luo Xiu has collected a large number of middle-level Internet celebrities at very low prices.

Let them wear Pinru's clothes before Double Eleven and cultivate love to their fans.

Coupled with the follow-up comments from countless bot accounts, it created the illusion that Pinru clothing is popular all over the Internet.

It seems that without a piece of high-quality clothes on my body, I cannot keep up with this Internet age.

Such large-scale online promotion gave Luo Xiu the confidence to achieve the 25 million sales target.

…

If Luoxiu is contracted for social media promotion, then Taobao is contracted for major portal websites, as well as offline subways, buses, elevators and other traditional advertisements.

This kind of online + offline publicity has made many people who have never shopped online unable to help but ask what the Double Eleven promotion is and is it really so cheap?

Everyone has a herd mentality.

When you see a long queue at a restaurant, everyone will follow suit and queue up.

I heard that West Lake vinegar fish is delicious, so I must try it.

Nowadays, everyone is saying that it is very cheap to buy things on Taobao on Double Eleven. It feels like if you don’t buy it, you will lose money.
Chapter completed!