168. On behalf of the operation
When a boy goes to meet the girl's parents, the most important thing is not to bring expensive gifts, but to make the other party feel proud.
Of course, in most cases, the more expensive the gift, the more honor it will bring.
Luo Xiu met his future mother-in-law as a boyfriend for the first time, and the gift was prepared by Guan Shiyu. He himself could say that he came empty-handed.
Unexpectedly, by accident, I helped my mother-in-law gain a lot of honor.
On the way back, Guan Shiyu seemed more excited than Luo Xiu.
What she was most worried about before was that Luo Xiu's family background would not win the approval of her parents. Now she has gained the favor of her mother, but her father's attitude is lacking.
"My mother praised you just now."
"I'm so good, isn't it normal to praise me?"
"It's stinky again."
"What I'm telling you is the truth. If it weren't for you, those aunties would have been rushing to introduce me to someone just now."
"Then you mean I'm in your way?"
Guan Shiyu's eyes narrowed, and there was a dangerous smell in the air.
"Yes, when they saw that I already had such a beautiful, charming, lovely, gentle, kind, virtuous and generous girlfriend, they consciously gave up the idea."
"Come on, say it again, I haven't heard enough."
Guan Shiyu's eyes, which were narrowed because of anger, now smiled like two crescent moons.
This girlfriend is so sweet!
…
The government’s support for e-commerce this time is genuine.
The plan submitted by Luo Xiu at the meeting was quickly implemented.
At the Pazhou Convention and Exhibition Center, a grand e-commerce expo is being held.
It attracted numerous e-commerce related practitioners to participate in the exhibition.
The expo has a very low entry threshold and serves more small and medium-sized enterprises.
Countless small factories display their products here for Taobao merchants to choose from.
There are also countless Taobao stores looking for supplies and selecting products here.
In addition, there are e-commerce agency operations, customer service outsourcing, warehousing services, product photography, e-commerce design... various outsourcing companies.
Among the people watching the exhibition, there were many students from the university town.
Influenced by Luo Xiu, there are now at least hundreds of small teams in the entire university town doing e-commerce.
They didn't have much impression when they saw that Pinru's sales were so high. It wasn't until Luo Xiu drove the sports car into the campus that they realized how much money Luo Xiu made.
Nothing is more motivating than this tangible substance.
Therefore, many senior college graduates gave up looking for jobs and directly entered the industry to start e-commerce.
Many people find that competition in women's clothing is too fierce and turn their attention to other categories with less competition.
This e-commerce expo just meets their needs and allows them to easily find high-quality sources of goods.
…
Pinru is also actively expanding its categories.
Now is the dividend period for e-commerce. No matter which category or product, whoever seizes the market first will make money.
Luo Xiu must quickly expand his territory and occupy the position first.
At the annual meeting, Luo Xiu proposed the corporate mission of "let every employee have a house to live in", so naturally he couldn't just talk about it.
Corporate missions that cannot be realized are just trying to spread the pie.
At least by the end of the year, if the top employees can achieve this mission, more employees can be inspired to work hard.
High income always comes from high contribution.
In order to stimulate the initiative of employees, Luo Xiu decided to adopt the form of internal entrepreneurship.
If you have a category you want to work on and a good idea, you can come up with a plan and ask the company for money.
As long as the plan is passed, you can form your own team to conquer this category.
If the project loses money, it belongs to the company.
If the project makes a lot of money, then the project leader can get a high share.
If someone develops a second product, such as women's clothing, and helps the company earn 10 to 20 million a year, the personal share will definitely not be low, and buying a house will be easy.
Therefore, after the policy came out, employees who were truly capable and ambitious were actively applying for projects.
They were originally hesitant to leave the company and go out on their own.
You may earn more by changing jobs and working alone, but you will also lose the opportunity to learn from Luo Xiu. Moreover, if you lose money, you may be burdened with debt.
Intrapreneurship now can be said to be the best of both worlds.
For Luo Xiu, this just liberates himself.
For the two major categories of clothing and electrical appliances, it can be said that he was responsible for the entire process and devoted all his energy.
However, Taobao has more than a dozen major categories and countless smaller categories. It is impossible for Luo Xiu to produce every product by himself, just like women's clothing.
It is wise to delegate the work to the people below and take time off to do more important things.
Now, Luo Xiu is on the plane flying to Shanghai.
In addition to Guan Shiyu, there were two other employees accompanying me.
The destination of this trip is Nike’s Greater China headquarters.
"Can we really win Nike's agency operation?" Guan Shiyu, who was sitting next to her, asked.
"It's hard to say. We can only do our best and listen to fate."
In addition to vigorously building his own brand, Luo Xiu also has another route that is to acquire the agency rights of a large number of major international brands.
For a brand like Nike, whoever can get its agency can make money.
Before its rebirth, Baozun obtained Nike’s agency operation in 2012 and settled on Tmall.
After that, Baozun took over hundreds of leading brand customers and became the first listed agency operation company in China.
On Double Eleven in 2019, Baozun’s total online sales exceeded 10 billion.
These big international brands will always enter e-commerce. Luo Xiu now needs to make arrangements in advance to get ahead of e-commerce companies such as Baozun and try his best to take the agency operation rights of these brands into his own hands.
As a giant in the sports industry, Nike is taking off from now on, and its stock price has increased tenfold in ten years.
If you win over Nike and use Nike as an endorsement, it will be much easier to negotiate cooperation with other brands.
Although Luo Xiu's current mentality is to "do everything in his power and obey fate", he has not fallen behind at all in the preparations he should make.
The plane landed at Hongqiao Airport.
After coming out of the airport, the four of us took a taxi directly to the hotel.
Luo Xiu basically said nothing along the way, and kept deducing in his mind what he needed to talk about when he meets the other party tomorrow.
Before his rebirth, Luo Xiu's main focus was on the operation of the store, and external business negotiations were more of his boss's business.
He always thought that he was not very good at this aspect of work.
It wasn't until now that I became my own boss, that I discussed activities with waiters, factory owners, and government officials about the future... and gradually contacted higher-level people, and then I realized that many things were forced out of me.
When you get to that position, you have to be able to do it even if you don’t know how to do it.
After arriving at the hotel and checking in, Luo Xiu pretended to be relaxed and said: "Everyone, go to bed early tonight, recharge your batteries, and fight a victorious battle tomorrow."
"Okay, good night, Brother Xiu!"
Chapter completed!