"You guys have a dirty mind when it comes to tactics!"

This sentence has always been used in the gaming circle to ridicule players who like to play tricks.

Luo Xiu often joked to himself: We all have dirty minds when it comes to marketing!

In fact, it is indeed dirty.

Originally, the price-performance ratio of his popular Double Eleven products was not as good as competing products, but because he took advantage of consumers' psychology, more consumers bought his products.

He was even complacent about this and was proud of "selling straw for gold price" and felt that he was really too smart.

After being reborn, I climbed up step by step, stood higher and higher, and saw farther and farther, only to realize that I was just a little smart before.

The method of selling straw for gold price is very simple.

For the same chair, if others price it at 200 yuan, you can price it at more than 1,000 yuan.

Then several master craftsmen of intangible cultural heritage were invited to endorse the chair and tell customers that each chair was made by a master.

Behind each chair is five thousand years of history, exquisite craftsmanship passed down from generation to generation, and the embodiment of the spirit of craftsmanship...

Or tell the customer: What is the curvature of each part of our chair? The error is less than 0.1%. Behind each number represents the top application of ergonomics.

Authoritatively recommended by Professor Adelaide, academician of the Orthopedics Department of the Royal Hospital of the United Kingdom, it can automatically correct your sitting posture and make you taller and taller.

It's just that my waist doesn't hurt, my legs don't hurt, and I can go up to the fifth floor in one breath without any problem.

This is how some people sell tea at exorbitant prices.

…

Luo Xiu doesn't do that anymore.

His chairs are still priced more expensive than their peers.

But his premium is not through deception or telling customers that this chair represents the spirit of craftsmanship.

Sooner or later, customers will understand that chairs that sell tens of thousands of pieces a month cannot all be handmade by those few masters, unless the master is the Thousand-Armed Avalokitesvara.

Luo Xiu's premium was that he ordered someone to clear out a warehouse and hired the best interior decoration company in Yangcheng to build a home environment studio according to the standards of a luxury home.

The interior is paved with waxed and polished solid wood floors, carefully selected paintings on the walls, a few flowers in vases, and every piece of furniture is carefully selected...

The cost of these furniture is not expensive, but the design is very good. When matched together, the home can be upgraded to several levels.

The wood of the furniture is ordinary wood, and the production is mass production on the assembly line, but what Luo Xiu sells to customers is top-notch design and visual enjoyment.

These are the things that touch people's hearts and are the reasons why customers choose our products.

In this era, when an ordinary Taobao store sells a chair, they usually just find an open space, take a few photos and upload it to Taobao.

In order to prove to customers that the chair is solid, some stores will stand two fat men on it to prove how many kilograms the chair can bear.

No one would spend millions to build an interior just to shoot products.

But Luo Xiu just did this.

You don’t need to know anything about home decoration. We will invite the most professional people to arrange the best things and put them in front of you. You just need to start without thinking.

And we guarantee that what you buy home will not be said to be great value for money, but at least it will be good value for money.

…

The application for the Pinru Home Flagship Store has not yet been approved, but the news has already spread in the e-commerce circle.

"Did you know? Luo Xiu is going to start a furniture category."

"Really or fake? Own brand or agent for other brands? He won't take down IKEA, right?"

They knew that Luo Xiu had more than a dozen big names in the family business, and it would not be a big deal to win IKEA again.

"It's not IKEA, they plan to put it under their own brand."

"They want to use their own brand to compete head-on with Lin's Wood Industry?"

"I'm afraid Luo Xiu will suffer some losses this time. Lin's Wood Industry has been operating in the furniture category for three years and now has its own factory. It's not that easy to defeat him."

"I also think Lin's Wood Industry is a bit harder."

Another person interjected: "I heard from a friend that Luo Xiu is serious this time and spent millions to build a real-life studio."

"How many millions to build a studio? Don't be kidding, does he want to make Avatar?"

"If you really spend so much money to build a studio, you must have lost your ambition."

…

Such discussions and doubts continued until the opening of the Pinru Home flagship store.

Unlike the opening of an electrical appliance store, Luo Xiu did not engage in any activities to get off the ground this time.

He just posts a set of home photography works on Weibo every day, letting netizens guess the price.

Not many netizens commented seriously, most of them gave clever answers.

"I bid 10,000 for this set of beds! (Do you want to buy the bed and get the model on the bed?)"

"If you say so, then I'll pay you 100,000!"

Luo Xiu had no choice but to come out and respond: "The advertising pictures are all taken in real scenes, they are all real, and the models are also real, but we don't send models. Does it mean that when you eat Master Kong beef noodles, does it really contain beef?"

"Don't say that, I prove that Master Kong's beef noodles really have cows. They brought a cow into the factory a few years ago, and now it is said that a cow tail has been used."

"I can prove that I am the bullwhip of that cow. After cutting off the tail, it will be my turn."

"Who can prove whether there is a wife in the wife cake?"

…

Fans follow the true owner. What kind of blogger there will be, there will be what kind of fans.

Luo Xiu had no choice but to do a forwarding lottery and pick two people from the netizens who guessed the true price to give away the bed set and the model's signed photo.

With the repost lottery, this Weibo post instantly went viral and was reposted 100,000 times.

Netizens' guesses about the price are mostly above 3,000 to 4,000 yuan.

After all, judging from the pictures, the model is really stunning... No, the whole set of beds is really too luxurious.

Of course, in addition to the bed itself, the decoration inside the bedroom is also a big plus, making the bed look more expensive.

The next day, Luo Xiu announced the price: 1,999 yuan.

Netizens were in an uproar and praised Luo Xiu as a conscientious businessman.

This result was originally expected by Luo Xiu, so he released a dressing table for everyone to guess.

Of course, there are several sets of skin care products and cosmetics for ladies on the dressing table, as well as beauties dressing up in the mirror of the dressing table.

Picture caption: A dressing table that a woman must have in her life.

This time it attracted many girls to forward it.

"I don't need the dressing table. Can you give me the cosmetics on the table?"

"Is she going to see the God of Wealth with such expensive makeup?"

"The problem is that some boys can't tell you are wearing makeup. I only put it on for my sisters to see."

…

Luo Xiu looked dejectedly at the comment section that was off track again, and couldn't help but said aggrievedly: "Can your focus be more normal? On the hair bed, you discuss models, on the hair dressing table, you discuss cosmetics and what kind of men you are meeting.

."
Chapter completed!