In 2010, Pinru e-commerce Double Eleven officially entered the preparatory stage.

Luo Xiu called the project leaders to the conference room for pre-war mobilization.

"Most of the people sitting in this conference room have experienced last year's Double Eleven event. I believe you still remember it fresh."

Luo Xiu's words brought everyone's thoughts back to last year's Double Eleven.

A bonus of 400,000 is on the table, and the money will be paid directly after completing the task.

Nothing motivates employees more than direct payment of money.

If there is, it can only be a cross-dressing motivator.

Luo Xiu continued: "Last year, the tasks for Double Eleven were determined by me. This year, I hope that the project leaders will submit their own reports. The first is women's clothing. An Yi, tell me, how much do you plan to do this year?"

An Yi stood up and said: "Boss, we sold 25 million last year, so we plan to do 50 million this year?"

Her confident and arrogant look seems to be saying: I am awesome, please praise me.

"Only 2 times? Women's clothing is our foundation, and it will at least triple our growth."

After Luo Xiu finished speaking, he allowed no objection and directly wrote on the whiteboard in the company conference room: 75 million.

"Boss, isn't this task too heavy?"

It's not that she has no confidence in achieving her goals, but it's just her instinct to bargain with her boss.

"No need to discuss."

Luo Xiu rejected it and continued to ask: "What about the electrical appliances category?"

Lu Tianyun quickly said: "Our electrical appliances sold 5 million during Double Eleven last year, which was three times better. This year we sold 15 million."

He saw that his boss had given the company a three-fold growth mission, and he also set a three-fold goal.

"Don't be ridiculous with me. During Double Eleven last year, the electrical appliance store had just opened. This year, electrical appliances have grown so fast. How dare you say three times? At least five times, 25 million."

The electrical appliance category has developed rapidly this year, with several new product lines, especially the juicer, which has been sold out. 25 million is not an impossible task.

"Women's shoes, women's bags and men's clothing are participating in Double Eleven for the first time. You can just make 10 million."

Luo Xiu finally saw that these operations were setting goals conservatively, so he stopped discussing with them and directly wrote three 10 million yuan on the whiteboard.

This time no one dared to object.

"The furniture store has just opened, and your appliances are similar to last year's. Give me 5 million!"

"Nike, Procter & Gamble and other brands that operate on behalf of others do not have high requirements. If they are all added up, it will be enough to reach 100 million."

The project leaders looked at the total sales of 235 million on the whiteboard, and everything was quiet.

Obviously they all felt that this amount was too high, but no one dared to be the first to stand up and raise objections, and no one wanted to be the first to do so.

As a project leader, you must learn to bargain with your boss and strive for a reasonable goal for the team.

The boss is always blindly confident and always sets his goals very high.

If the team leader does not know how to fight for the boss, it means that the team will face a very difficult challenge in the coming days.

What's even more uncomfortable is that after leading the team to work hard for a year, they still failed to meet the standards, resulting in the entire team not receiving any bonus.

A cowardly team leader is one whose boss says the goal is as big or small as possible and dares not to strive for it. In the end, he fails to complete the task, which brings harm to the team and the company.

However, in this company, employees know very well that their boss never talks freely.

The boss sets many seemingly unreasonable goals, but they are often achieved.

In the end, no one raised any objection. It was not that they were afraid of Luo Xiu, but that they believed in Luo Xiu.

"So how much bonus do we have this year?"

An Yi asked weakly.

"How much do you want to take?" Luo Xiu asked.

"If the mission is tripled, the reward should be at least tripled!"

"Yes, there was a bonus of 400,000 yuan last year, and we will be given at least 1.2 million yuan this year."

"What's more important is that the number of people this year has more than tripled."

…

When it comes to bonuses, don’t worry.

Striving for more bonuses for the team is also the obligation of the person in charge.

"How can you get rich if you don't have any imagination about bonuses?"

Luo Xiu turned around and wrote a number on the whiteboard: 1.85 million.

"This year our bonus plan is a little simpler. The bonus is 1% of the turnover for our own brands, and 0.5% of the turnover for the brands we operate on behalf of others."

After hearing this, the project leaders subconsciously lowered their heads and calculated how much money their teams could earn in their notebooks.

The target for women's clothing is 75 million, which means that after completing the task, the entire team can share 750,000.

The target for electrical appliances is 25 million, which can be divided into 250,000 yuan, but it doesn’t look as good as women’s clothing.

But the entire women's clothing team has more than 100 people, while the electrical appliances team only has about 20 people.

As long as the task is completed, everyone's bonus will be the same.

"Boss, why is the bonus for our operating brands only 0.5% of sales? But for our own brands it is 1%?"

Although brands such as Nike and Procter & Gamble are huge, they only opened stores this year, and their overall goals are not set high. Now the bonus points are only half of other projects, and the money received is even less.

Luo Xiu glanced at them and said calmly: "The reason is very simple. These big brands operated by agents do not make as much money as our own brands."

If self-owned brands are more profitable, they can achieve profits of more than 20%. However, when operating these brands on behalf of others, the brands make most of the profits. After deducting various costs, the operators may only make 5% to 10% of the profits.

There is another reason Luo Xiu didn't mention, and that is that the decisive factor for how much these big brands can sell is the value of their brands themselves, and how low a price you can get from the brand.

Negotiations and communication with the brand owners are mainly done by Luo Xiu himself. These store managers do not play a big role, so naturally they cannot get high bonuses.

At least they still have money to earn. The team in charge of Apple does not participate in Double Eleven and does not receive bonuses.

"Since you don't have any opinions now, then the project leaders will have a good communication with the team when they go back, break down the goals, and give me a complete plan within three days."

"good!"

Everyone answered feebly.

Everyone knows that planning is very tiring.

However, no matter how high the goal is set, without a practical plan, it will end up being just a blank check.

Sharpening the knife and chopping firewood is the key to success. The more complete the preparation in the early stage, the higher the probability of success.

Anyone who can be in this conference room understands this truth.

In the next three days, it is estimated that many people will have to stay up late to work on the plan.

Among all the people in charge, An Yi is under the greatest pressure.

She is just a fashion designer herself, and she is only responsible for the styles of the products.

However, starting last month, the original project leader was fired by Luo Xiu, and she was temporarily promoted to the position of leader.

She doesn't understand operations at all, doesn't know how to analyze store data, and doesn't know how to convert traffic.

Now I temporarily ask her to make a 75 million big promotion plan. Isn't this making things difficult for me, Fat Tiger?

Ten o'clock in the evening.
Chapter completed!